Irini Krikou

Dynamic and confident Project Manager specializing in qualitative market research, with extensive experience managing projects across Greece and international markets. I excel at leading complex research initiatives, coordinating cross-border teams, and delivering actionable insights for clients in FMCG, Retail, Services, and Culture.

My role involves sourcing and evaluating suppliers, preparing RFQs, and negotiating project specifications and costs to ensure optimal outcomes. I thrive in fast-paced environments, consistently driving operational excellence and building strong partnerships with stakeholders worldwide.

• - Lead end-to-end management of qualitative research projects, overseeing all operational stages.
• - Manage budgets, timelines, and resources with precision, ensuring cost efficiency and optimal allocation.
• - Coordinate and communicate with clients, suppliers, researchers, and international teams.
• - Source and evaluate suppliers, prepare RFQs, and negotiate project specifications and costs.
• - Oversaw and maintain the company’s project pipeline system, ensuring accurate reflection of project timelines and contractual terms.
• - Design and adapt participant consent forms to meet diverse methodological and legal requirements, ensuring compliance with national legislation and Kantar’s policies.

• - Organized and coordinated qualitative fieldwork in Greece and abroad.
• - Responsible for participant recruitment and selection.
• - Designed screening questionnaires and managed participant engagement.
• - Oversaw logistics, venue selection, and process supervision.
• - Managed annual budgets (€1,000,000) and achieved significant cost savings.
• - Developed and maintained a national participant panel in compliance with ESOMAR standards.

• - Led recruitment for focus groups and in-depth interviews (IDIs).
• - Coordinated fieldwork and supplier relationships.
• - Managed costs and payments for freelancers and partners.

• - Qualitative department recruiter and new research supervisor.
• - Conducted quantitative research (F2F, B2B).