Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
References
Hobbies and Interests
Training
BusinessDevelopmentManager

ISIDOROS MICHAILIDIS

ATHENS

Summary

Experienced with strategic sales planning, consistently identifying and capitalizing on market opportunities. Utilizes data-driven insights to inform decision-making and drive sales performance. Track record of cultivating strong client relationships and leading teams to achieve ambitious sales targets.

Overview

34
34
years of professional experience

Work History

Export Director

DISTILLERY ISIDOROS ARVANITIS S.A. “Ouzo of Plomari”
01.2011 - Current
  • Spirits portfolio. International domestic markets with the duty-free /travel retail channel, in over 53 countries.
  • Exports represent the 74% of company’s total turnover and volumes.
  • Expanded export market presence by identifying and securing new business opportunities.
  • Achieved regional sales targets through effective territory management and relationship building with key clients.
  • Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
  • Negotiated favorable contract terms to maximize profit margins while maintaining high-quality standards.
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
  • Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
  • Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
  • Managed team of sales representatives and coordinate marketing team , providing guidance, coaching and support.
  • Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
  • Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
  • Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.
  • Built relationships with customers and community to establish long-term business growth.

Business development manager

SBCo “Selected Brands” Sofia, Bulgaria
01.2011 - Current
  • Marketing, importing, and distributing international spirit brands: Metaxa, Remy Martin, Ouzo of Plomari, Passoa, Cointreau, Danzka, Pipers Clan, Henkell Trocken, Teeling.
  • Generated new business with marketing initiatives and strategic plans.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
  • Improved sales team performance with targeted training programs focused on advanced sales techniques and product knowledge.

Sales Director

GEROLPHARM S.A. member of GEROLYMATOS group of Companies
04.2005 - 10.2008
  • Responsible for the sales and promotion of pharmaceutical and cosmetic products of Boehringer Ingelheim, Schering Plough and Gerolymatos, through pharmacies and wholesaler channels.
  • Manage a team of 14 sales representatives, 1 key account, 1 merchandiser, and 3 telesales providing quidance,coaching and support.
  • Responsible for 32 million € sales volume (2007) and 35% annual sales growth.
  • Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.

Trade & Product Marketing Manager

GEROLPHARM S.A. member of GEROLYMATOS group of companies
01.2004 - 03.2005
  • Enhanced brand positioning through comprehensive market research and competitor analysis.
  • Launched new products successfully by collaborating with cross-functional teams on go-to-market strategies.
  • Increased product awareness by developing and executing targeted marketing campaigns.
  • Developed and executed go-to-market plans and facilitated internal organizational readiness.

Brand Manager white appliances: General Electric, Korting, Asko Cylinda, Fourlis

FOURLIS TRADE A.E.B.E
11.2002 - 12.2003
  • Responsible for a total turnover of approx. 15 million €, secure/finalize general agreements, buying, launches.
  • Preparing marketing plans, brand plans, budgets, and promotional strategy.
  • Controlling and monitoring the sales.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.

Trade Marketing Executive

FOURLIS TRADE A.E.B.E
07.2000 - 10.2002
  • Responsible for key accounts promotional activities, selection and analysis of market data, merchandisers team coordinator.
  • Provided valuable input during new product development stages, ensuring alignment with target consumers'' preferences and needs.
  • Monitored sales performance regularly, adjusting marketing strategies as needed to meet targets consistently.
  • Managed a portfolio of key accounts, ensuring high levels of customer satisfaction through proactive relationship building.
  • Created customized promotions tailored specifically for individual clients or regions to maximize revenue potential.
  • Improved market share by identifying growth opportunities and implementing targeted marketing initiatives.

Sales Representative for Southern Greece & Crete

FOURLIS BRO. S.A.
12.1996 - 06.2000
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
  • Collaborated with marketing to create impactful promotional materials for increased brand awareness.
  • Increased market penetration with introduction of innovative sales tactics.

Sales Representative – South Attica

HELLENIC BOTTLING COMPANY “3E-COCA-COLA”
11.1994 - 11.1996
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Expanded customer base through cold calling, networking, and relationship building.

Merchandiser

HELLENIC BOTTLING COMPANY “3E-COCA-COLA”
06.1991 - 10.1992
  • Merchandiser for retail stores and promotional activities in Athens
  • Inspected merchandise for quality and arranged proper display location on floor.
  • Boosted sales by implementing effective merchandising strategies and visually appealing displays.

Education

MBA -

EEAE (Hellenic Company of Business Administration)
Athens
01.2001

Bachelor - Marketing

Southeastern American College of Athens
01.1991

High School Diploma -

1st Lyceum New Philadelphia
Athens
01.1987

Skills

  • Revenue growth

  • Sales funnel management

  • Strategic planning

  • New business development and planning

  • Relationship building

  • Brand-building strategies

  • Price structuring

  • Market trend analysis

  • Profitability optimization

  • Sales training and leadership

LANGUAGES

Greek & English

Timeline

Export Director

DISTILLERY ISIDOROS ARVANITIS S.A. “Ouzo of Plomari”
01.2011 - Current

Business development manager

SBCo “Selected Brands” Sofia, Bulgaria
01.2011 - Current

Sales Director

GEROLPHARM S.A. member of GEROLYMATOS group of Companies
04.2005 - 10.2008

Trade & Product Marketing Manager

GEROLPHARM S.A. member of GEROLYMATOS group of companies
01.2004 - 03.2005

Brand Manager white appliances: General Electric, Korting, Asko Cylinda, Fourlis

FOURLIS TRADE A.E.B.E
11.2002 - 12.2003

Trade Marketing Executive

FOURLIS TRADE A.E.B.E
07.2000 - 10.2002

Sales Representative for Southern Greece & Crete

FOURLIS BRO. S.A.
12.1996 - 06.2000

Sales Representative – South Attica

HELLENIC BOTTLING COMPANY “3E-COCA-COLA”
11.1994 - 11.1996

Merchandiser

HELLENIC BOTTLING COMPANY “3E-COCA-COLA”
06.1991 - 10.1992

Bachelor - Marketing

Southeastern American College of Athens

MBA -

EEAE (Hellenic Company of Business Administration)

High School Diploma -

1st Lyceum New Philadelphia

References

References available upon request

Hobbies and Interests

Basketball, Sailing, Shooting, Greek History & Philosophy

Training

  • Certified Seminars, “3E”-COCA-COLA, FOURLIS TRADE, GEROLYMATOS, EEAE
  • Sales Pulse, Confrontation of Customer Objections, Account Strategy for Major Sales, Economics for a Non-Economic, etc.
  • Coaching, Mercury International
  • Development & Organization of the Sales Force
  • Sales Team Management, Greek American Institute
  • Training, Marketing department, METAXA Distilleries S.A.
  • Marketing Issues

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