JACK HOWELLS

Creative and driven marketing professional with a motorsport-first mindset, combining high-impact content production with strategic campaign planning and brand activation. Experienced in delivering viral photo and video content across the automotive, luxury, and hypercar sectors with work featured by brands such as Aston Martin, DeTomaso, McMurtry Automotive, and RM Sotheby’s. Hands-on and leadership approach to solving problems, managing projects, and delivering results with minimal oversight. Highly organised, adaptable, and grounded in an extremely obsessive deep passion for sports car racing particularly WEC, IMSA, F1, and other GT disciplines. Focused on capturing the emotion and energy of motorsport through content that connects.

• DeTomaso Automobili's First 1 Million+ views Reel, I was asked by DeTomaso Automobili to develop a concept campaign for when the car visits Monza and Milan as part of the Mimo event. While in Milan, we took the car through narrow streets to highlight the juxtaposition of a modern hypercar navigating through tight, old streets. The reel I created became DeTomaso's first viral reel, generating over a million views on just that one Instagram post., https://www.instagram.com/reel/Ct9XYFPqgyk/
• 8 Million Views and Measurable Impact at McMurtry
  Within just a few months of joining McMurtry Automotive, my content has generated millions of views with several viral reels contributing directly to new prospect interest and private test drive invitations. A clear example of content turning into commercial value.
• Achieving Virality Anywhere, For DeTomaso Automobili, I was tasked with creating a reel to highlight their new partnership with a company responsible for building their new interior parts. Typically, it's challenging to achieve virality without featuring the car, as that's what people are most interested in. However, by crafting a compelling hook from the start, we were able to maintain strong engagement and retention with a reel focused solely on the parts-without a car in sight., https://www.instagram.com/reel/C-5kb3mqlcX/
• Photographing 1000s of Cars for Renowned Auction Houses, In my career I have photographed a countless number of cars for auction houses such as Bonhams, RM Sothebys, Collecting Cars, and more. I have established myself so much within these companies that with RM Sothebys, and Bonhams I am now trusted to photograph their most prestigious vehicles, such as the Skyline GTR from Fast&Furious.
• 30 Reels in 30 Days, Successfully executed a challenging 30 Reels in 30 Days project in September, demonstrating exceptional tenacity and high work ethic. This intensive endeavor showcased my dedication to continuous creative output, adaptability in fast-paced environments, and unwavering commitment to achieving ambitious goals within the month of September.
• 5 Million Views When All Seemed Impossible, The most viral reel I've created to date for myself, and for DeTomaso Automobili actually, came from thinking quickly on our feet to ensure we still captured content amidst a challenging weekend. With extremely limited track time due to delays, we had just one lap to make something impactful. The concept I proposed was risky, as it deviated from traditional formats, but I believed it aligned with a trending style in the automotive space. We took the leap, and the result exceeded all expectations., https://www.instagram.com/reel/C84wPP1q-RY/

• Sim racing. Like Verstappen, I am prolific in my addition to iRacing, Le Mans Ultimate and other racing sims.
• YouTube. Currently ongoing a current project where I film and drive cars. Hoping to expand this to drive lots of different cars in future.
• Golf. I very much enjoy walking around a green field hitting a ball into a hole. It's great for mentally resetting, although frustrating in a number, but at least new ways.
• Motorsport. As well as being heavily into F1 since as young as I could remember, I am heavily into endurance racing, such as WEC and IMSA.