JOSSIE VITZILEOU
Communications Manager
Athens, Greece,Greece
Summary
High performance Communications Manager a with 25 year progressive career across both internal and external communications. Adept in creating and implementing effective communication strategies. Offering excellent management and organizational skills to coordinate multiple, concurrent projects. Articulate PR storyteller with talent for creating engaging content. Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Overview
26
26
years of professional experience
18
18
Years Communications manager at No1 Spirits Company in Greece
Work History
Communications Manager
AMVYX S.A, Luxury Spirits & Wines Distribution Company
2005.11 - Current
- The largest spirits importing company in Greece with annual turnover of 92m€)
- PR &, , responsible for all 70 brands that belong to Amvyx (i.e, Hendrick’s Gin, Glenfiddich whisky, Serkova & Belvedere vodkas, Moët & Chandon, Ruinart, Veuve Clicquot, Krug and Dom Perignon champagnes, Molson Coors portfolio of beers, Three Cents artisanal beverages among others) -Member of Amvyx Executive committee, reporting directly to the General Manager -Representative member of the Association of Alcoholic Beverages (www.apolafste.ypefthina.gr) -Leading the in-house PR & Communications department
- My role as a PR & Communications manager is to: - conceive, develop and organize all the communication strategies (consumer and media) for all Amvyx brands without the contribution of a dedicated PR agency - plan, develop and execute the PR strategy of all the Amvyx brands - plan, develop and execute Amvyx’s corporate responsibility program -plan, develop and execute the internal communications of Amvyx
- Implementing strategies regarding trade marketing activations -anticipate and handle crisis issues that may come up -create and maintain healthy media relations -manage the in-house press office overseeing the production of press releases, news articles and promotional videos -organize promotional events such as press conferences, exhibitions, press trips and visits -find and capitalize on sponsorship opportunities that can be linked with th Amvyx portfolio -handle the budget of the department, as well as, media budgets for specific brands -monitor competition -evaluate Communications performance -oversee the social media strategy of all Amvyx brands -manage and develop the members of the PR team -analyze and adapt new and upcoming trends in lifestyle
- Selected Achievements -Organized the in-house PR & Communications department of Amvyx S.A leading to a 30% cost cutting of the annual spending in PR services allowing the savings to be re-invested in image building activities
- For 14 consecutive years the return of investment to be almost 3 times over the annual budget spent
- Creation of a series of outstanding events (concept and implementation) that were many times awarded and became best practices for the Greek market (Moet & Chandon, Absolut, Hendricks’s, Aperol, Grant’s) and used as pilot events for the international PR teams of those specific brands
- Created a network of media and opinion leaders by providing unique and exciting content regarding Amvyx brands
- Succeeded in meeting and exceeding the KPI’s of the PR department for every year since the organization of the department
- For the last 8 consecutive years organizes and implements Amvyx’s participation in the biggest trade exhibition The bar Show
- For 2019 the department handled 74 PR activations (that means that the department carried out approximately 1.5 events every week)
- Moreover, it generated over 1.500.000€ on free publicity
- Considered an achieved professional in the Greek market (
- References upon request)
Account Director
BELUGA ASSOCIATES S.A, PR Consultancy
2003.03 - 2005.11
- Handling the accounts of: Diageo, Logitech-peripherals company. Managed over 15 Diageo brands in terms of communications (press office & events), responsible for the launch of Logitech in Greece.
Account Supervisor
Estee Lauder Hellas, ADEL SAATCHI&SAATCHI S.A, Advertising Agency
2001.02 - 2003.03
- Handling the accounts of: Gallaher Hellas (Silk Cut range & B&H) ATL&BTL, Amvyx Hellas S.A (Absolut Vodka, Moet & Chandon, Dom Perignon, Hennessy Cognac ) ABT&BTL
Account Supervisor
SPOT THOMPSON S.A, Advertising Agency
1999.03 - 2000.12
- Handling the accounts of: KELLOG’S, AMSTEL (Athenian Brewery), EUROBANK (Corporate, e-banking), KRAFT (Groceries)
SOLID RELATIONS
S. LEOUSIS S.A, PR Consultancy
1997.10 - 1999.02
Deputy Sales Manager
EUROSKI CLUB
1993.01 - 1995.01
- Responsible for all the direct contacts and sales with customers.
Account Executive
BONYAD SHIPPING Co
1990.01 - 1992.01
- Handling the accounts of: ELAIS (Corporate), LIPTON, KIPLING (Traveling Goods), Monsanto Biotechnology, general office duties (dealing with general inquiries)
Education
Master of Science - Public Relations
University of Stirling
Scotland 1996.01 - 1997.01
Bachelor of Arts - Communication and Public Relations
The College of Southeastern Europe, University of Delaware
1992.01 - 1996.01
Associate of Arts - History of Art
West London Polytechnic
London, UK 1990.01 - 1992.01
Skills
Strategic thinker: able to combine successfully the brand overview along with brand strategy in order to create solid tactical sales support that in turn will result in sales increase Ability to prioritize and manage conflicting expectationsundefined
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Don’t Count the Days, Make the Days Count
Mohamed Ali
Timeline
Communications Manager
AMVYX S.A, Luxury Spirits & Wines Distribution Company
2005.11 - Current
Account Director
BELUGA ASSOCIATES S.A, PR Consultancy
2003.03 - 2005.11
Account Supervisor
Estee Lauder Hellas, ADEL SAATCHI&SAATCHI S.A, Advertising Agency
2001.02 - 2003.03
Account Supervisor
SPOT THOMPSON S.A, Advertising Agency
1999.03 - 2000.12
SOLID RELATIONS
S. LEOUSIS S.A, PR Consultancy
1997.10 - 1999.02
Master of Science - Public Relations
University of Stirling
1996.01 - 1997.01
Deputy Sales Manager
EUROSKI CLUB
1993.01 - 1995.01
Bachelor of Arts - Communication and Public Relations
The College of Southeastern Europe, University of Delaware
1992.01 - 1996.01
Account Executive
BONYAD SHIPPING Co
1990.01 - 1992.01
Associate of Arts - History of Art
West London Polytechnic
1990.01 - 1992.01
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