Katerina Bullari
Marketing Specialist
Athens
Summary
Passionate marketing professional with 3 years of experience in brand management,digital marketing, and product promotion. Proven ability to drive customer engagement, execute innovative marketing campaigns, and enhance brand visibility. Adept at balancing creative and strategic thinking, and committed to continuous professional growth.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
Work History
Marketing & PR Assistan
Notos Com
5 2022 - 8 2024
- Coordinated the rebranding of The Bostonians, launching a new e-commerce site and managing cross-channel marketing (digital, print, and physical stores)
- Collaborated with agencies to execute 360 marketing strategies, optimising media spend and influencer campaigns
- Coordinated store events, window displays, and seasonal marketing activities across 20 stores, boosting in-store sales during key retail periods( Nautica , La Martina)
- Led multichannel communication campaigns targeting segmented audiences, improving engagement
- Created content for digital platforms including blogs and social media, ensuring alignment with organisational goals
- Managed online communication channels, growing the digital community
- Assisted in the execution of B2B communication strategies for product launches and public-facing events
- Collaborated with internal teams to create effective communication materials for external stakeholders
Digital Marketing Coordinator
Freelance
09.2021 - 05.2022
- Led multichannel communication campaigns targeting segmented audiences, improving engagement for online and offline stores( Akrwn, Yogioshop, Lion&tutus)
- Created content for digital platforms including blogs and social media, ensuring alignment with customer's goals
- Managed online communication channels, growing the digital community
Sales and Product Marketing Trainee
Infoquest Technologies
Athens, Attica
12.2020 - 06.2021
- Assisted in product marketing efforts, gaining experience in customer behavior analysis and product promotion
- Supported e-commerce initiatives, contributing to the growth of online business performance
Education
MBA Essentials Online Program -
London School of Economics And Political Science
09.2024 - Current
Digital Marketing Diploma -
Alba Graduate Business School
MSc - Innovation & Marketing Management
University of Strathclyde
01.2019 - 01.2020
BA - International Business
Lyon Catholic University
01.2015 - 01.2018
Skills
Public Communication: Press releases, media outreach, and content creation
Project Management: Campaign coordination and team collaboration
Tools: Microsoft Office Suite, Canva,SAP, Photoshop, Google Analytics
Soft skills:Communication, Adaptability,Collaboration, Attention to Detail, Problem-Solving
Languages
English
Proficient
C2
Greek
Proficient
C2
French
Advanced
C1
Albanian
Proficient
C2
Timeline
MBA Essentials Online Program -
London School of Economics And Political Science
09.2024 - Current
Digital Marketing Coordinator
Freelance
09.2021 - 05.2022
Sales and Product Marketing Trainee
Infoquest Technologies
12.2020 - 06.2021
MSc - Innovation & Marketing Management
University of Strathclyde
01.2019 - 01.2020
BA - International Business
Lyon Catholic University
01.2015 - 01.2018
Marketing & PR Assistan
Notos Com
5 2022 - 8 2024
Digital Marketing Diploma -
Alba Graduate Business School
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