Katerina Probona

-Maximized digital performance through data-driven solutions, advocating the importance of programmatic advertising for global and local brands.

-Programmatic creative strategies enriched with rich media, AR/3D immersive formats and HBBTV solutions

-Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.

-Achieved sales target through relationship building with key clients, advertisers, agencies and trading desks who control programmatic advertising budgets.

-Increased client base by identifying new business opportunities.

-Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning.

-Supervised performance team to increase leads by Google and Meta campaigns.

-Supervised creative team for high performing ad experiences to meet client's KPIs.

Clients: Anytime, Media Markt, Sea Jets, Planet Fitness & More, Travelco.gr, Singular Logic, Tilltwelve.com, Millennium Bank, Ministry of Education.

- Strategic planning of the digital activities across digital channels, based on two key areas: 1. Implement an effective branding – image campaign, 2. Plan and execute an efficient performance campaign.
- Handling, evaluation and optimization of display budget, securing both cost efficiency and impactful way of presence, tracking, targeting, re-marketing and monitoring.

- Shape of native advertising strategy, applying innovative and high engaging ideas, promoting strongly the brand values.
- Responsible for the development of creative for mainly performance purposes, combining creativity with marketing goals.

- Involvement in the company growth, participating actively in new businesses.

- Negotiations with publishers (local and international), ensuring quantitatively and qualitatively benefits.

- Developing team by coaching and identifying areas for growth

Clients: Nokia, Adidas, Wind, Vodafone, Audiovisual, L’oreal, Nestle, BMW, OPAP, Betclik, Hellenic Post Bank, Emporiki Bank - Credit Agricole, On Telecoms.

- Coordination of digital campaigns for each advertiser based on their briefs.

- Handling of three groups, as well as coordination of ad-ops team.

- Overseeing of all key clients’ digital strategy & planning, ensuring all work developed is aligned to the brief, achieving expectations for effectiveness, efficiency and benchmarks.

- Responsible for negotiations with publishers for the company benefits.

Clients: OTE, Gallaher, Carouzos, Intersport, Attiki Honey, Mabel, Hyundai, Kentia, ION, Oneway, Lidl.

-Strategic planning for offline campaigns, taking advantage of platforms and tools, in order to present a solid and efficient presence.

-Deployment of creative media ideas to enhance impact of the campaigns.

-Deep knowledge of all media: TV, news, magazines, cinema and outdoor.

Clients: Aegean Airlines, Forthnet, Rilken Cosmetics, ION, Friesland.

Clients: Toyota Hellas, Cyclon, Jetoil

Clients: Neoset, Gillette, Tasty, Wella, Ralston.