Design the annual On Premise business plan for Homeground Outlets, Key Accounts (QSR,Catering,Gaming,Lodging) & Festivals.
Negotiated partnerships with key - high image On Premise Outlets, Festivals & Key Accounts maximizing brand exposure in target markets.
Project Manager for the On Premise owned events
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Recruited and hired capable team members to add value and diverse skills set to marketing department.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Boosted brand awareness and generated leads while managing marketing campaigns and programs for the consumers & the On Premise Industry.
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Drove operational efficiency through data-driven decision-making processes, leveraging analytics tools for informed strategy development.
Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
On Premise Marketing Specialist
Red Bull
01.2021 - 03.2022
Musketeer - Trade Activator
Red Bull
02.2018 - 12.2020
Responsible for the high image On Premise outlets for Southwestern Greece.
Build and maintain long-lasting collaborations with key stakeholders.
Negotiate win/win partnership agreements
Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at On Premise Outlets & events (Red Bull events, 3rd party such as para-gastronomy and festivals).
Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.