Loukia Bampali
Agia Paraskevi
Summary
Digital marketing & e-commerce manager with proven track record of delivering successful digital campaigns using all funnel levels, from awareness and engagement to conversion and retention. Data driven with focus on setting and tracking KPIs to design a strategy that will deliver sustained growth. Able to meet tight deadlines and handle pressure by demonstrating excellent organizational skills. Team player with a positive attitude.
Overview
18
18
years of professional experience
1
1
Certification
Work History
E-commerce Manager
AB Vassilopoulos
11.2019 - Current
- Managing a team of 5 handling performance marketing and online assortment
- Responsible for optimizing the online portfolio based on sales, strategic priorities, competition monitoring and market trends
- Responsible for the ecommerce marketing strategy across all channels
- Responsible for the performance marketing budget
- Responsible for the growth of AB eshop within 3rd party delivery platforms (Wolt, efood, Box, Skroutz)
- Responsible for KPIs monitoring and sales targets
- Collaborating closely with other teams (finance, operations, consumer insights and BI) to keep a positive P&L
E-commerce Manager
WIND Hellas
12.2018 - 10.2019
- Managed a team of 3 handling the reporting and the e-commerce back-office performance
- Developed the e-commerce strategy across channels and assured the alignment with the company’s strategy
- Oversaw the performance campaigns in order to improve ROI targets in collaboration with the digital agency
- Collaborated with product marketing teams to agree on final promotions to achieve sales goals
- Designed the SEO strategy and supervised relevant developments
- Analyzed and evaluated KPIs according to monthly targets
- Responsible for forecasting and controlling the performance budget
- Proposed improvements in order to optimize the customer’s experience from the online sales channel
- Incorporating best practices for conversion rate optimization
- Managing stakeholders to optimize e-commerce impact across all functions.
Performance Marketing Manager
WIND Hellas
01.2017 - 01.2019
- Developed and implemented the online sales marketing plan, in collaboration with product marketing teams
- Worked closely with the digital agency to drive execution of campaigns and consistently improve ROI targets
- Collaborated with the analytics team to track campaign results and monitor KPIs
- Tested different tactics in order to identify opportunities and build best practices
- Provided creative briefs for marketing materials to drive performance in campaigns
- Oversaw budget allocation and optimized performance marketing mix
- Responsible for the e-mail marketing strategy
Online Project Manager
WIND Hellas
04.2016 - 12.2016
- Led end to end large scale digital projects (ex. MyF2G complete app redesign, new product launches, new online features, UX and landing page optimizations)
- Scoped project requirements and prepared budget
- Developed detailed project plans and monitored progress in order to deliver them on-time and within scope
- Managed changes, reported potential risks and suggested solutions
- Coordinated internal teams, digital agencies and 3rd party contractors for the flawless execution of projects.
Digital Marketing Manager
Plaisio Computers
01.2015 - 03.2016
- Managed a team of 9 people
- Planned and supervised all digital marketing campaigns (display, sem, affiliates, e-mail, on-site and personalized marketing campaigns)
- Participated in the monthly assortment ensuring the offers mix for online channel according to sales goals
- Monitored the performance of the digital marketing campaigns and assess against the targets (ROI and KPIs)
- Optimized conversion rate, user experience and funnels applying best practices
- Led the complete redesign of the new company’s website
- Discovered web trends, proposed and implemented new and creative online marketing strategies
Campaign Manager
Plaisio Computers
12.2012 - 12.2014
- Participated in the marketing plan development
- Prepared and delivered the campaign briefs to the creative and copy-writing team and led the entire process assuring the final result
- Supervised the implementation of commercial campaigns in all channels
- Led the cost forecast and budgeting for all campaigns and events
- Created and developed B2B personalized online and offline marketing campaigns
Marketing & Communications Coordinator
Kappatos Gallery
10.2011 - 03.2012
Graduate Intern
Artcurial, Paris
03.2011 - 07.2011
Marketing & Communications Assistant
Attiki Odos S.A
01.2009 - 07.2010
Marketing & Advertising Intern
University Press
05.2008 - 10.2008
Education
Master - Cultural Management
Université Paris 1 Panthéon Sorbonne
Paris, France01.2011
BSc - Marketing and Communication
Athens University of Economics And Business
Athens, Greece01.2008
Skills
- Sales & marketing strategy development
- Conversion rate optimization
- Omnichannel strategy
- Market research & competitive analysis
- Problem solving & adaptability
- Good communication skills
- Team management skills
Certification
Google Project Management Specialization (Coursera)
Certificate in Advanced Social Media Management (Knowcrunch/ Deree College)
Languages
French | Sorbonne 2
English | Proficiency of Cambridge
Italian | Celi 3
Timeline
E-commerce Manager
AB Vassilopoulos
11.2019 - Current
E-commerce Manager
WIND Hellas
12.2018 - 10.2019
Performance Marketing Manager
WIND Hellas
01.2017 - 01.2019
Online Project Manager
WIND Hellas
04.2016 - 12.2016
Digital Marketing Manager
Plaisio Computers
01.2015 - 03.2016
Campaign Manager
Plaisio Computers
12.2012 - 12.2014
Marketing & Communications Coordinator
Kappatos Gallery
10.2011 - 03.2012
Graduate Intern
Artcurial, Paris
03.2011 - 07.2011
Marketing & Communications Assistant
Attiki Odos S.A
01.2009 - 07.2010
Marketing & Advertising Intern
University Press
05.2008 - 10.2008
Master - Cultural Management
Université Paris 1 Panthéon Sorbonne
BSc - Marketing and Communication
Athens University of Economics And Business
Hobbies
Pilates, theater, travelling