Lisandros Kalogeropoulos

Mission

• Manage sales, marketing and technical activities in order to ensure optimal execution of the business strategy
• Act as the principal responsible for the achievement of financial budgets within the allocated resources
• Interact with the Franchise Zone Coordinator and Corporate Marketing team

Responsibilities

• Prepare and implement the business plan in the country assuring alignment with the corporate strategy
• Day to day commercial activities for sales, marketing and technical operations
• Deliver revenue and profit results, manage the P&L, determine gross margin and sales target by product or customer range
• Follow up sales objectives taking further actions if needed for ensuring achievement
• Oversee product sales forecasts for the ongoing exercises
• Cooperate with the Franchise Zone Coordinator and Corporate Marketing team in terms of market data, sales targets and product market positioning
• Report and present financial results to corporate management

Achievements

• Successfully manage the loss of Vetoquinol portfolio representing 25% of total gross sales
• Coordinate Sales, Marketing & Supply team in order to maximize sales and minimize stocks and leftovers while launching on-time the replacement products during last year of distribution
• Replace 40% of gross sales & 50% of margin since st year

Direct Reports

• 2 Marketing Managers
• 4 Territory Managers, multi-species
• 1 external consultant in Digital Marketing

Mission

• As stated above

Responsibilities

• As stated above

Achievements

• Establish Ceva as a strong Swine brand achieving No2 position in the local market
• Successfully integrate former IDT vaccine range achieving best ever performance since 1st year
• Continuous Vectra success with record breaking performance year after year while keeping the leading position in topical ectoparasiticides market (No2 Ceesa product)
• Successful management of covid-19 crisis by achieving excellent performance while adopting new ways of working and ensuring the commitment of the team

Direct Reports

• 1 Swine Technical Manager
• 1 Swine Vet Services Manager
• 1 Companion Animals Marketing Manager
• 4 Territory Managers, multi-species

Member of a group of six BU Managers/Sales Managers created for designing step by step plan for global implementation of the Sales Excellence program involving:

• KPIs creation
• Objectives setting
• Quality development of Sales Managers and Territory Managers

Responsibilities

• Designing and implementing commercial strategy of the company
• Completely running the swine business in Greece and Cyprus with two technical managers reporting directly to me
• Supervising and approving marketing actions for all species

Achievements

• Double digit growth year after year since 2012, 100% growth in sales and 50% growth of the organization since 2011
• Successful launch of Vectra 3D that is leading the topical ectoparasiticide market since 1st year of launch and until today
• Successful launch of swine vaccines Hyogen and Coglapix that have lead their markets in less that one year of presence
• Successful management of financial crisis by achieving growth and ensuring the commitment of the team

Direct Reports

• 9 Territory Managers, multi-species

Responsibilities - Greece & Cyprus

• Strategy for the swine business
• Commercial policy
• Marketing activities
• Technical support

Achievements

• Establish Ceva as a swine brand
• Penetrate in Key Accounts
• Successful launch of amoxicillin medicated premix that reached almost 300K€ of sales in the second year of launch

Responsibilities

• Part of a three person Sales team for nutritional products for livestock and poultry
• Technical support for a customer portfolio composed by farmers, vets and compound feed industries

Achievements

• Tripled the responsible area turnover at the end of the third year