Loukia Tyreli
Athens,Greece
Summary
Experienced commercial professional with a strong background across Sales, Customer Service, Trade, and Channel Development. Skilled in strategic planning, stakeholder engagement and execution of integrated brand engagement initiatives. Proven track record of delivering high-impact projects and driving business growth. With a well-rounded view across multiple channels and deep experience in operational excellence, I aim to grow into roles that contribute to brand and organizational development.
Overview
18
18
years of professional experience
Work History
Experience Channels Development Executive
PMI Papastratos AVES
07.2023 - Current
- Accountable for the end-to-end planning and execution of brand engagement initiatives within the Consumer Engagement channel, supporting the brand-building strategy.
- Collaborate cross-functionally with internal stakeholders (Brand, Commercial, Field Force, Operations etc.) and external vendors to ensure alignment with channel objectives and global guidelines.
- Own the event planning and implementation for big&small-scale activations, managing vendor relationships, timelines and detailed execution plans.
- Lead the budget management, construction planning and production of customized materials for events and touchpoints.
- Actively support the Field Force teams by delivering solutions and improvements tailored to the needs of a fast-scaling market.
- Drive the optimization of internal processes (e.g., material production, payment flows), enhancing the efficiency and scalability of operations across the channel.
Remote Services Lead
PMI Cyprus
07.2021 - 06.2023
- Led B2C Call Center teams for acquisition, hypercare and retention campaigns, focusing on consumer experience and loyalty.
- Supervised team operations including resource planning, productivity management, performance tracking, and day-to-day scheduling.
- Responsible for content creation and management across Social Media platforms, ensuring alignment with global brand guidelines and strategic messaging.
- Developed outbound contact strategies and executed campaigns to support business KPIs.
- Delivered performance BI reports and analytics for decision-making and continuous development of Remote Services.
- Identified training needs and supported capability building across the Customer Service Center.
- Participated in piloting new tools and technologies for enhanced customer engagement and service efficiency.
RRP Trade Activator
PMI Papastratos AVES
01.2017 - 06.2021
- Acted as liaison between company and business partners (kiosks, c-stores) introducing new product portfolios and commercial programs.
- Proposed and implemented go-to-market strategies focused on visibility, conversion and long-term engagement.
- Ensured sales targets (quantitative & qualitative) were met through consistent performance monitoring and market feedback.
- Responsible for managing and renewing visibility contracts, securing branded presence across key retail touchpoints.
- Regularly attended sales trainings, marketing activations and conferences to stay aligned with brand evolution and market trends.
Field Sales Representative
PMI Papastratos AVES
10.2014 - 12.2016
- Delivered daily in-store execution of sales strategies, ensuring availability and visibility of tobacco products via planogram compliance.
- Trained retail partners on the company's e-platforms, supporting digital engagement and order efficiency.
- Produced regular market performance reports and shared insights with commercial teams for territory development and sales improvement.
Retail Sales Representative
Mondelez Hellas
06.2011 - 09.2014
- Managed retail sales for the MDLZ brand portfolio, ensuring optimal distribution, visibility, and promotional execution.
- Developed collaborative business relationships with store managers to unlock volume and shelf opportunities.
- Focused on achieving territory-specific KPIs and contributed to strategic sales development initiatives.
Consumer Promoter
PMI Papastratos AVES
09.2007 - 05.2011
- Delivered brand and product experiences to consumers through face-to-face activations.
- Supported awareness and trial campaigns in alignment with brand image and marketing goals.
- Developed a solid foundation in field engagement and consumer behavior understanding.
Education
Bachelor of Science - International Business
Cardiff Metropolitan University (UWIC)
Perrotis College, Thessaloniki, Greece 05-2015
Languages
English
Bilingual or Proficient (C2)
Timeline
Experience Channels Development Executive
PMI Papastratos AVES
07.2023 - Current
Remote Services Lead
PMI Cyprus
07.2021 - 06.2023
RRP Trade Activator
PMI Papastratos AVES
01.2017 - 06.2021
Field Sales Representative
PMI Papastratos AVES
10.2014 - 12.2016
Retail Sales Representative
Mondelez Hellas
06.2011 - 09.2014
Consumer Promoter
PMI Papastratos AVES
09.2007 - 05.2011
Bachelor of Science - International Business
Cardiff Metropolitan University (UWIC)
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