Loukia Tyreli
Athens,Greece
Summary
Experienced commercial professional with a strong background across Sales, Customer Service, Trade, and Channel Development. Skilled in strategic planning, stakeholder engagement and execution of integrated brand engagement initiatives. Proven track record of delivering high-impact projects and driving business growth. With a well-rounded view across multiple channels and deep experience in operational excellence, I aim to grow into roles that contribute to brand and organizational development.
Overview
18
18
years of professional experience
Work History
Experience Channels Development Executive
PMI Papastratos AVES
Athens, Greece
07.2023 - Current
- Accountable for the end-to-end planning and execution of brand engagement initiatives within the Consumer Engagement channel, supporting the brand-building strategy.
- Collaborate cross-functionally with internal stakeholders (Brand, Commercial, Field Force, Operations etc.) and external vendors to ensure alignment with channel objectives and global guidelines.
- Own the event planning and implementation for big&small-scale activations, managing vendor relationships, timelines and detailed execution plans.
- Lead the budget management, construction planning and production of customized materials for events and touchpoints.
- Actively support the Field Force teams by delivering solutions and improvements tailored to the needs of a fast-scaling market.
- Drive the optimization of internal processes (e.g., material production, payment flows), enhancing the efficiency and scalability of operations across the channel.
Remote Services Lead
PMI Cyprus
Nicosia, Cyprus
07.2021 - 06.2023
- Led B2C Call Center teams for acquisition, hypercare and retention campaigns, focusing on consumer experience and loyalty.
- Supervised team operations including resource planning, productivity management, performance tracking, and day-to-day scheduling.
- Responsible for content creation and management across Social Media platforms, ensuring alignment with global brand guidelines and strategic messaging.
- Developed outbound contact strategies and executed campaigns to support business KPIs.
- Delivered performance BI reports and analytics for decision-making and continuous development of Remote Services.
- Identified training needs and supported capability building across the Customer Service Center.
- Participated in piloting new tools and technologies for enhanced customer engagement and service efficiency.
RRP Trade Activator
PMI Papastratos AVES
Thessaly, Greece
01.2017 - 06.2021
- Acted as liaison between company and business partners (kiosks, c-stores) introducing new product portfolios and commercial programs.
- Proposed and implemented go-to-market strategies focused on visibility, conversion and long-term engagement.
- Ensured sales targets (quantitative & qualitative) were met through consistent performance monitoring and market feedback.
- Responsible for managing and renewing visibility contracts, securing branded presence across key retail touchpoints.
- Regularly attended sales trainings, marketing activations and conferences to stay aligned with brand evolution and market trends.
Field Sales Representative
PMI Papastratos AVES
Thessaloniki, Greece
10.2014 - 12.2016
- Delivered daily in-store execution of sales strategies, ensuring availability and visibility of tobacco products via planogram compliance.
- Trained retail partners on the company's e-platforms, supporting digital engagement and order efficiency.
- Produced regular market performance reports and shared insights with commercial teams for territory development and sales improvement.
Retail Sales Representative
Mondelez Hellas
Thessaloniki, Greece
06.2011 - 09.2014
- Managed retail sales for the MDLZ brand portfolio, ensuring optimal distribution, visibility, and promotional execution.
- Developed collaborative business relationships with store managers to unlock volume and shelf opportunities.
- Focused on achieving territory-specific KPIs and contributed to strategic sales development initiatives.
Consumer Promoter
PMI Papastratos AVES
Thessaloniki, Greece
09.2007 - 05.2011
- Delivered brand and product experiences to consumers through face-to-face activations.
- Supported awareness and trial campaigns in alignment with brand image and marketing goals.
- Developed a solid foundation in field engagement and consumer behavior understanding.
Education
Bachelor of Science - International Business
Cardiff Metropolitan University (UWIC)
Perrotis College, Thessaloniki, Greece 05-2015
Languages
English
Bilingual or Proficient (C2)
Timeline
Experience Channels Development Executive
PMI Papastratos AVES
07.2023 - Current
Remote Services Lead
PMI Cyprus
07.2021 - 06.2023
RRP Trade Activator
PMI Papastratos AVES
01.2017 - 06.2021
Field Sales Representative
PMI Papastratos AVES
10.2014 - 12.2016
Retail Sales Representative
Mondelez Hellas
06.2011 - 09.2014
Consumer Promoter
PMI Papastratos AVES
09.2007 - 05.2011
Bachelor of Science - International Business
Cardiff Metropolitan University (UWIC)