Lydia Papakonstantinou
Performance Marketing Specialist
Psychiko
Summary
Experienced Performance Marketing Specialist with a demonstrated history in digital marketing, social media management, and event planning. Strong expertise in performance marketing strategies, Google Ads, and campaign optimization, complemented by a diverse background in content creation and client relations.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Performance Marketing Specialist
Iprospect
04.2024 - Current
- Managed performance marketing campaigns across multiple platforms (Google Ads, Paid Social).
- Optimize ROI through targeted PPC strategies and data analysis.
- Created monthly performance reports and presented insights to clients, aligning strategies with business goals
- Delivered comprehensive market research reports that guided executive decision-making processes.
Performance Marketing Executive
Iprospect
07.2021 - 03.2024
- Led the strategy and execution of digital marketing campaigns for clients in various industries.
- Monitored and optimized client ad spend across multiple platforms to ensure high-performing campaigns within budget.
- Developed and implemented detailed marketing reports, ensuring clients received data-backed insights and actionable recommendations.
Social Media Manager & Administrative Assistant
Ελληνικό Ινστιτούτο Διαπραγματεύσεων
01.2017 - 06.2021
- Developed social media strategies and managed content for multiple platforms.
- Coordinated client relationships, event planning, and seminars.
Art and Production Assistant Manager
Romantso
11.2017 - 01.2019
- Organized innovative events and collaborated with international creative teams.
- Managed digital content for “Takeover” communication platform.
- Implemented preventative maintenance schedules for equipment, minimizing downtime and maximizing productivity.
Assistant Producer
Assistant Producer
03.2017 - 06.2017
- Assisted with show audience development and floor management.
Education
E-Business & Social Media Project Managment
University of Piraeus
Piraeus, Greece10-2021
Bachelor's Degree in Religion/Religious Studies
National & Kapodistrian University of Athens
Athens, Greece09-2017
Skills
Performance Marketing (PPC, Paid Media) Google Ads, Facebook Ads
Social Media Strategy
Coordination Data Analysis & Campaign
Optimization Google Analytics & Google Data Studio
Event Planning
Timeline
Performance Marketing Specialist
Iprospect
04.2024 - Current
Performance Marketing Executive
Iprospect
07.2021 - 03.2024
Art and Production Assistant Manager
Romantso
11.2017 - 01.2019
Assistant Producer
Assistant Producer
03.2017 - 06.2017
Social Media Manager & Administrative Assistant
Ελληνικό Ινστιτούτο Διαπραγματεύσεων
01.2017 - 06.2021
E-Business & Social Media Project Managment
University of Piraeus
Bachelor's Degree in Religion/Religious Studies
National & Kapodistrian University of Athens
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