LYDIA RALLI
Athens
Summary
Dynamic SEO and content strategy expert with a proven track record at Public Group, enhancing organic search traffic and user experience. Skilled in keyword optimization, competitor analysis, and crafting engaging content across various platforms. Demonstrates exceptional problem-solving aptitude and a knack for impactful storytelling, driving significant digital growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
SEO Specialist
PUBLIC GROUP
09.2023 - Current
- Analyzed SEO outreach goals and presented findings to marketing director.
- Tech Pages Audit (Core Web Vitals)
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and analyzed competitor website to gain insight into new strategies.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Optimized website content and images to improve search engine rankings.
- Completed keyword research and analyzed competitor SEO campaigns to identify gaps and opportunities.
- Using tools such as Ahrefs, SeMrush, Screaming Frog, GA4, Search Console
Content Specialist
PUBLIC GROUP
05.2022 - 09.2023
- Creating website content for products like stationery and toys.
- Communication with suppliers, product inventory management
- Edit photos, Create SEO friendly HTML and product specs.
- Creating website content for home appliances in both brands, Public and Media Markt.
Social Media Manager
CP Online Media
11.2020 - 09.2022
- Creating social media content (Instagram- Facebook) for large hotel companies in Greece.
Education
Master - Digital Marketing
Neapolis University
Pafos Cyprus02-2025
Bachelor of Social Science - Social Studies Education
Social And Educational Policy
University Of Peloponnese01-2021
Skills
- User experience
- Search engine marketing
- HTML and CSS
- Keyword research
- Keyword optimization
- Competitor analysis
- Content strategy
- Team Player (Collaboration with different departments)
- Keyword analysis
- KPI reporting
- Blogging
- Copywriting
- Problem-solving aptitude
Certification
Fundamentals of Digital Marketing - Google Skillshop
SEO Specialization - Coursera
Languages
Greek
Native language
English
Advanced
C1
French
Upper intermediate
B2
Timeline
SEO Specialist
PUBLIC GROUP
09.2023 - Current
Content Specialist
PUBLIC GROUP
05.2022 - 09.2023
Social Media Manager
CP Online Media
11.2020 - 09.2022
Master - Digital Marketing
Neapolis University
Bachelor of Social Science - Social Studies Education
Social And Educational Policy
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