Summary
Overview
Work History
Education
Skills
Certification
Languages
Contact number
Timeline
Generic
Lynn Hicham Tohme

Lynn Hicham Tohme

Beirut

Summary

Creative, data-driven social media expert with 7+ years of experience in digital marketing, content strategy, and audience engagement. Proficient in leveraging analytics to optimize campaigns and adapt to industry trends. Recognized for innovative problem-solving, boosting brand visibility, and driving measurable growth. Adept at fostering collaboration across teams to deliver impactful results.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Training and Consultant in Content Writing

Mercycops
01.2023 - Current
  • Designed and delivered tailored training sessions to enhance content creation skills for clients
  • Developed customized content strategies, aligning with client goals to drive engagement and results
  • Guided content creation and distribution efforts to maximize impact

Social Media Strategist

TDS
01.2021 - 12.2023
  • Company Overview: Dubai, UAE - Remote
  • Spearheaded the launch of Sheraton Dubai Creek Hotel & Towers' social media platforms, increasing followers by 25% within the first month and driving a 15% increase in direct bookings
  • Improved Instagram engagement by 20% for Turning Pointe Ballet School through interactive content strategies like polls, quizzes, and user-generated campaigns
  • Designed video briefs for the hospitality sector, leading to a 30% rise in social media-driven inquiries
  • Orchestrated the social media launch of Golftec UAE, enhancing visibility through reels and analytics-driven content, while organizing on-ground events to attract a loyal customer base
  • Dubai, UAE - Remote
  • Facilitated partnerships with influencers and other organizations, expanding network reach and collaboration opportunities.

Social Media Executive

Neon Consultancy
01.2021 - 12.2022
  • Company Overview: Dubai, UAE - Remote
  • Launched and managed successful social media campaigns for high-profile clients, including Sheraton Dubai Creek Hotel & Towers, achieving a 20% follower increase within the first month
  • Created data-driven content strategies, including video briefs, to boost Instagram engagement by 15% for Turning Pointe Ballet School
  • Increased brand awareness for Golftec UAE through targeted reels and events, attracting a loyal follower base
  • Enhanced the online presence of DMU by leveraging Twitter to attract international scholarship students and improve brand sentiment
  • Dubai, UAE - Remote

Content Creator

Great Place To Work
01.2018 - 02.2019
  • Company Overview: Dubai, UAE - Remote
  • Established a six-month strategic content plan, ensuring consistent and engaging delivery across platforms
  • Produced weekly blog posts, magazine articles, and social media content, resulting in a 30% interaction boost
  • Created podcasts and facilitated event translations, widening accessibility and inclusivity
  • Dubai, UAE - Remote

Freelance Content Writer

Mall of Qatar
01.2017 - 12.2017
  • Increased brand awareness by 15% through innovative copy, visuals, and analytics-based strategies
  • Managed a broad range of platforms, delivering engaging and consistent messaging

Education

Masters - Economic Journalism

Lebanese University
09.2020

Bachelors - Journalism

Lebanese University
01.2018

Skills

  • Social Media Management
  • Campaign strategy
  • Audience engagement
  • Platform analytics
  • Strategic Planning
  • Adaptability to trends
  • Creative leadership
  • Content Marketing
  • SEO optimization
  • Client relationships

Certification

  • Content Marketing ROI, 10/01/23
  • Strategic Content Planning for Marketers, 10/01/23
  • Project Management, Coursera, 10/01/23, 01/31/24

Languages

Arabic
Proficient
C2
English
Proficient
C2
French
Intermediate
B1

Contact number

Available upon request.

Timeline

Training and Consultant in Content Writing

Mercycops
01.2023 - Current

Social Media Strategist

TDS
01.2021 - 12.2023

Social Media Executive

Neon Consultancy
01.2021 - 12.2022

Content Creator

Great Place To Work
01.2018 - 02.2019

Freelance Content Writer

Mall of Qatar
01.2017 - 12.2017

Masters - Economic Journalism

Lebanese University

Bachelors - Journalism

Lebanese University
Lynn Hicham Tohme