Results-driven marketing and e-commerce professional with 6+ years of expertise in CRM strategy, digital performance and customer engagement. Skilled at leading cross-functional initiatives and leveraging MarTech tools, customer insights as well as automations and digital strategies to optimize full customer lifecycle. Proven ability to manage teams, execute data-driven campaigns, and deliver measurable business results across CRM, loyalty, and e-commerce channels. Strong collaborator with expertise in analytics, performance optimization, and strategic planning in dynamic, fast-paced environments.