Summary
Overview
Work History
Education
Skills
Timeline
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Maria Georgia Andreopoulou

CRM & E-Commerce Strategy Leader
Athens

Summary

Results-driven marketing and e-commerce professional with 6+ years of expertise in CRM strategy, digital performance and customer engagement. Skilled at leading cross-functional initiatives and leveraging MarTech tools, customer insights as well as automations and digital strategies to optimize full customer lifecycle. Proven ability to manage teams, execute data-driven campaigns, and deliver measurable business results across CRM, loyalty, and e-commerce channels. Strong collaborator with expertise in analytics, performance optimization, and strategic planning in dynamic, fast-paced environments.

Overview

7
7
years of professional experience
2
2
Languages

Work History

CRM Performance Communications Planner

AB Vassilopoulos
01.2025 - Current
  • Lead CRM campaign planning and execution across App, Web, Viber, SMS, and Loyalty channels.
  • Coordinate with internal & external teams to align customer communication and digital touchpoints.
  • Manage campaign workflow and oversee delivery, approvals, and performance reporting.
  • Support customer retention through data-driven segmentation and personalization.

Web Insights Analyst

AB Vassilopoulos
10.2023 - 12.2024
  • Analyzed customer behavior, web/app performance, and e-commerce data to drive strategic decisions
  • Developed automated reports, integrating analytics tools (Adobe Analytics, Google Analytics, SAP)
  • Conducted KPI forecasting and market share analysis to identify growth opportunities
  • Assessed marketing campaign performance and provided data-driven recommendations

E-Commerce Analyst

AB Vassilopoulos
02.2021 - 09.2023
  • Owned e-commerce reporting and performance tracking, optimizing business decisions.
  • Guided startegic planning through KPI forecasting, market share monitoring and customer behaviour analysis.
  • Led A/B testing and conversion rate optimization strategies.

E-Commerce Marketing Associate

AB Vassilopoulos
01.2020 - 02.2021
  • Planned and executed e-commerce marketing campaigns, aligning with business objectives
  • Monitored performance metrics and optimized marketing strategies

E-Commerce & Digital Marketing Executive

Pharmacydiscount.gr
09.2018 - 12.2019
  • Owned e-commerce product assortment, overseeing pricing, competitor analysis, and promotions
  • Led monetization efforts, managing budgets and coordinating activations with key stakeholders
  • Executed high-ROI paid campaigns (Google Ads, Meta) and optimized performance
  • Managed organic social media & email marketing, driving engagement and customer retention

Education

BBA - Business Administration

University of Applied Sciences Central Greece
1 2012 - 1 2016

Master of Science - Digital Marketing

University of Plymouth
Business College Of Athens
1 2017 - 1 2019

Skills

  • CRM Strategy & Automation
  • Performance & Digital Marketing
  • MarTech Platforms (GA, Adobe)
  • Team Leadership
  • Data Analytics & Insights
  • Customer Lifecycle Management
  • Marketing Campaign Management
  • Startegic Planning & Forecasting
  • A/B Testing & Conversion Rate Optimization
  • Assortment Management
  • Stakeholder & Cross-functional Management
  • Marketing Automation Tools

Timeline

CRM Performance Communications Planner

AB Vassilopoulos
01.2025 - Current

Web Insights Analyst

AB Vassilopoulos
10.2023 - 12.2024

E-Commerce Analyst

AB Vassilopoulos
02.2021 - 09.2023

E-Commerce Marketing Associate

AB Vassilopoulos
01.2020 - 02.2021

E-Commerce & Digital Marketing Executive

Pharmacydiscount.gr
09.2018 - 12.2019

BBA - Business Administration

University of Applied Sciences Central Greece
1 2012 - 1 2016

Master of Science - Digital Marketing

University of Plymouth
1 2017 - 1 2019
Maria Georgia AndreopoulouCRM & E-Commerce Strategy Leader