Maria Georgia Andreopoulou
CRM & E-Commerce Strategy Leader
Athens
Summary
Results-driven marketing and e-commerce professional with 6+ years of expertise in CRM strategy, digital performance and customer engagement. Skilled at leading cross-functional initiatives and leveraging MarTech tools, customer insights as well as automations and digital strategies to optimize full customer lifecycle. Proven ability to manage teams, execute data-driven campaigns, and deliver measurable business results across CRM, loyalty, and e-commerce channels. Strong collaborator with expertise in analytics, performance optimization, and strategic planning in dynamic, fast-paced environments.
Overview
7
7
years of professional experience
2
2
Languages
Work History
CRM Performance Communications Planner
AB Vassilopoulos
01.2025 - Current
- Lead CRM campaign planning and execution across App, Web, Viber, SMS, and Loyalty channels.
- Coordinate with internal & external teams to align customer communication and digital touchpoints.
- Manage campaign workflow and oversee delivery, approvals, and performance reporting.
- Support customer retention through data-driven segmentation and personalization.
Web Insights Analyst
AB Vassilopoulos
10.2023 - 12.2024
- Analyzed customer behavior, web/app performance, and e-commerce data to drive strategic decisions
- Developed automated reports, integrating analytics tools (Adobe Analytics, Google Analytics, SAP)
- Conducted KPI forecasting and market share analysis to identify growth opportunities
- Assessed marketing campaign performance and provided data-driven recommendations
E-Commerce Analyst
AB Vassilopoulos
02.2021 - 09.2023
- Owned e-commerce reporting and performance tracking, optimizing business decisions.
- Guided startegic planning through KPI forecasting, market share monitoring and customer behaviour analysis.
- Led A/B testing and conversion rate optimization strategies.
E-Commerce Marketing Associate
AB Vassilopoulos
01.2020 - 02.2021
- Planned and executed e-commerce marketing campaigns, aligning with business objectives
- Monitored performance metrics and optimized marketing strategies
E-Commerce & Digital Marketing Executive
Pharmacydiscount.gr
09.2018 - 12.2019
- Owned e-commerce product assortment, overseeing pricing, competitor analysis, and promotions
- Led monetization efforts, managing budgets and coordinating activations with key stakeholders
- Executed high-ROI paid campaigns (Google Ads, Meta) and optimized performance
- Managed organic social media & email marketing, driving engagement and customer retention
Education
BBA - Business Administration
University of Applied Sciences Central Greece
1 2012 - 1 2016
Master of Science - Digital Marketing
University of Plymouth
Business College Of Athens 1 2017 - 1 2019
Skills
- CRM Strategy & Automation
- Performance & Digital Marketing
- MarTech Platforms (GA, Adobe)
- Team Leadership
- Data Analytics & Insights
- Customer Lifecycle Management
- Marketing Campaign Management
- Startegic Planning & Forecasting
- A/B Testing & Conversion Rate Optimization
- Assortment Management
- Stakeholder & Cross-functional Management
- Marketing Automation Tools
Timeline
CRM Performance Communications Planner
AB Vassilopoulos
01.2025 - Current
Web Insights Analyst
AB Vassilopoulos
10.2023 - 12.2024
E-Commerce Analyst
AB Vassilopoulos
02.2021 - 09.2023
E-Commerce Marketing Associate
AB Vassilopoulos
01.2020 - 02.2021
E-Commerce & Digital Marketing Executive
Pharmacydiscount.gr
09.2018 - 12.2019
BBA - Business Administration
University of Applied Sciences Central Greece
1 2012 - 1 2016
Master of Science - Digital Marketing
University of Plymouth
1 2017 - 1 2019
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