Travel, reading,fitness
Maria Korfia
Strategic Marketing & Sales Leader
Kalymnos
Summary
Dynamic Marketing & Operations Manager with a proven track record at Anageno Mon IKE, excelling in data-driven strategies and cross-functional collaboration. Enhanced brand visibility through targeted campaigns, achieving significant lead generation. Adept at CRM management and fostering team development, driving impactful marketing initiatives that elevate customer engagement and retention.
Overview
25
25
years of professional experience
7
7
Certifications
2
2
Languages
Work History
Marketing & Operations Manager
Anageno Mon IKE
08.2018 - Current
- Increased brand awareness by developing and executing targeted marketing campaigns for clients of various industries such as retail chains, f&b chains, sports centers, media, dairy industry and others
- Mentored junior team members, fostering professional development and enhancing overall team performance.
- Streamlined marketing processes for improved efficiency and cost savings.
- Launched successful product lines by conducting thorough market research and competitive analysis.
- Developed data-driven strategies to boost lead generation and conversion rates.
- Managed cross-functional teams to ensure timely completion of marketing projects.
- Drove customer retention efforts with targeted loyalty programs and promotional offers.
- Coordinated trade show presence, increasing brand visibility and fostering new business opportunities.
- Optimized website content for better search engine ranking and increased organic traffic.
- Conducted regular competitor analysis to identify gaps in the market and capitalize on emerging trends.
- Improved social media presence through consistent posting and audience engagement tactics.
- Oversaw budget allocation across multiple channels, ensuring efficient use of resources in achieving marketing goals.
- Evaluated campaign effectiveness using metrics such as ROI, CTR, and conversion rates to inform future strategies.
- Collaborated with sales team to align marketing initiatives for maximum impact on revenue growth.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Conducted market research to identify new opportunities and target markets.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Optimized email campaigns to increase open and click-through rates.
- Wrote and distributed press releases to increase brand visibility.
Sales and Marketing Manager
Cretalive
02.2012 - 08.2018
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Managed sales promotions and marketing strategies on major social media sites.
- Developed key account relationships for improved client retention and long-term partnerships.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
Sales Manager
Advanced Retail Management
09.2011 - 06.2012
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Attended industry events and conventions to expain sales opportunities in New York and Paris
Sales Manager
Lakis Gavalas SA
07.2007 - 05.2011
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
- Attended industry events and conventions to expain sales opportunities.
- Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
- Boosted customer retention rates, establishing robust follow-up system and personalizing client interactions.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Sales Manager
Shop and Trade SA
09.2006 - 07.2007
Event Specialist
Papatheocharis Group of Companies (Athinon Arena_Diogenis Palace)
09.2005 - 05.2006
- Managed event logistics and operations.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Planned large-scale events such as trade shows, conferences and meetings
- Improved program productivity by closely monitoring performance and trends.
- Cultivated strong relationships with sponsors and partners, fostering long-term support for events.
- Led onsite execution of events, overseeing setup, breakdown, troubleshooting any issues as they arose while maintaining composure under pressure for a professional outcome every time.
- Interfaced with clients to understand event objectives.
Client Service Advisor
Antenna TV
09.2001 - 04.2005
- Collected valuable feedback from clients, using it to identify areas for improvement within the organization''s operations or offerings.
- Enhanced customer satisfaction by consistently providing timely and accurate information on products and services.
- Maintained comprehensive knowledge of company policies, procedures, and offerings in order to effectively address client needs.
- Collaborated with cross-functional teams to resolve client issues efficiently while maintaining a high level of professionalism at all times.
- Assisted in training new team members, sharing best practices for delivering outstanding client service.
- Developed strong relationships with clients and colleagues, fostering a collaborative work environment focused on achieving business goals.
- Managed a high volume of phone calls, emails, and in-person interactions to provide exceptional customer service for diverse clientele.
Sales Executive
G.C. Medical Co.
09.2000 - 08.2001
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
- Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
- Pioneered adoption of CRM software to improve customer relationship management and data analysis.
- Increased market share with comprehensive competitor analysis and tailored marketing strategies.
Education
Bachelor of Science - Marketing Management
Deree The American College of Greece
Athens 04.2001 -
Skills
Content strategy
Data-driven decision making
CRM management
Campaign management
Mobile marketing
Multicultural marketing
Google analytics
Cross-functional collaboration
Trend analysis
Customer segmentation
Social media marketing
Digital marketing
Customer acquisition
Marketing analytics
Staff management
Strategic planning
Customer relationship management (CRM)
Marketing campaigns
Market data collection
Marketing campaign development
Business development
SEO
Market analysis
Public and media relations
Brand promotion
Corporate communications
Brand-building strategies
Advertising management
Media buying
Teamwork
Time management
Social media strategy
Problem-solving abilities
Multitasking Abilities
Excellent communication
Decision-making
Client relationship management
Self motivation
Time management abilities
Adaptability and flexibility
Verbal and written communication
Organizational skills
Market research
Certification
Creative thinking
Interests
Timeline
Digital Marketing Plan
11-2025
Ocial Media Marketing: Strategy and Optimization
03-2025
Foundations of Digital Marketing and E-commerce
11-2022
17 Questions to Help Improve Your Marketing
03-2022
Social Media Marketing Foundations
02-2022
Creative thinking
04-2021
Sales training
07-2019
Marketing & Operations Manager
Anageno Mon IKE
08.2018 - Current
Sales and Marketing Manager
Cretalive
02.2012 - 08.2018
Sales Manager
Advanced Retail Management
09.2011 - 06.2012
Sales Manager
Lakis Gavalas SA
07.2007 - 05.2011
Sales Manager
Shop and Trade SA
09.2006 - 07.2007
Event Specialist
Papatheocharis Group of Companies (Athinon Arena_Diogenis Palace)
09.2005 - 05.2006
Client Service Advisor
Antenna TV
09.2001 - 04.2005
Bachelor of Science - Marketing Management
Deree The American College of Greece
04.2001 -
Sales Executive
G.C. Medical Co.
09.2000 - 08.2001