Hi I’m Marialena, and I'm the kind of person who can:
- Give a product its voice
- Shape a brand’s identity (crafted the voice guidelines that made it into the brand book),
- Make operations run like butter (ex-Operations Manager streamlining workflows across borders), and
- Spin stories that stick (from EU project comms to UX microcopy that actually gets clicks).
With a background that jumps from communications & marketing to UX writing & content design and even operations management, I don’t just “write words.” I own the narrative, whether it’s for users, teams, or entire organizations.
My sweet spot is working at the intersection of words, design, and strategy, collaborating with cross-functional teams to turn complex ideas into simple, human, and memorable experiences. If you’re looking for someone who can keep a style guide tidy, but also fight (nicely) for the right words, craft a manifesto, or help align product + marketing, then, hello, it’s me.
Content creation
Problem-solving abilities
Creative thinking
Design thinking
Brand identity design
Content strategy development
Content management systems
UI and UX collaboration
Problem-solving