Marianna Koulourioti
Papagou
Summary
Senior banking executive with more than 20 years of experience driving growth, innovation, and customer excellence across retail and international markets. Proven track record in developing and scaling new business lines for mass, emerging affluent and international customer segments, while building and leading high-performing, cross-functional teams.
Overview
2027
2027
years of professional experience
Work History
Head of Business Development – Individual Banking
Alpha Bank
Athens, Greece
2021 - Current
- Shape Individual Banking business development strategy across Retail, International, and Specialized Segments
- Develop data-driven service models and tailored value propositions
- Lead customer acquisition, onboarding, and engagement initiatives
- Define and monitor KPIs to ensure effective execution across physical and digital channels
- Collaborate with IT, Digital, and Operations teams to deliver seamless customer experiences
Retail Network Operations Senior Officer
Alpha Bank
Athens, Greece
2017 - 2021
- Ensured smooth operation of Branch Network and retail channels
- Optimized processes and improved operational efficiency
- Monitored compliance with internal control procedures and regulatory guidelines
- Resolved operational issues and enhanced service delivery
Deposit & Bancassurance Product Manager
Alpha Bank
Athens, Greece
2015 - 2017
- Designed and developed deposit products, including payroll specialised offering.
- Collaborated with cross-functional teams to enhance product features and user experience.
- Analyzed market trends to identify new opportunities for product development.
- Conducted user testing sessions, gathering feedback to refine product offerings.
Business Development Trainee
AXA MPS
Rome, Italy
2013 - 2014
- Supported distribution of AXA insurance products through MPS bank network
- Assisted with sales initiatives and branch activation
- Gained experience in bancassurance operations and commercial coordination
Executive Assistant to CEO
AXA Greece
Athens, Greece
2010 - 2012
- Managed executive operations and strategic agenda
- Prepared detailed reports and presentations, supporting informed decision-making for senior management
- Contributed to cross-functional strategic projects
Consumer Insights Trainee (Part-time)
AXA UK
London, UK
2008 - 2009
- Member of the Customer Insight team
- Analyzed customer voices, feedback, and behavioral data to inform business decisions
- Contributed to improving customer satisfaction and long-term loyalty
- Supported product alignment with customer needs and expectations
- Enhanced clarity and transparency in customer communications
Constraction All Risks Underwriter
Alpha Asfalistiki
Athens, Greece
2001 - 2006
- Evaluated insurance applications for risk assessment and policy issuance.
- Analyzed financial statements to determine applicant eligibility and pricing.
- Collaborated with agents to clarify underwriting guidelines and requirements.
- Reviewed appraisals and reports to assess coverage needs.
Education
Master's Degree in International Marketing
University of East London
London07-2008
Bachelor - Political Science And Public Administration
National And Kapodistrian University of Athens
Athens 2006
Skills
- Business development and planning
- Customer acquisition
- Team leadership
- Team building
- Partnership development
- Channel management
- Competitive intelligence
- Innovation management
Languages
English
Greek
Timeline
Head of Business Development – Individual Banking
Alpha Bank
2021 - Current
Retail Network Operations Senior Officer
Alpha Bank
2017 - 2021
Deposit & Bancassurance Product Manager
Alpha Bank
2015 - 2017
Business Development Trainee
AXA MPS
2013 - 2014
Executive Assistant to CEO
AXA Greece
2010 - 2012
Consumer Insights Trainee (Part-time)
AXA UK
2008 - 2009
Constraction All Risks Underwriter
Alpha Asfalistiki
2001 - 2006
Master's Degree in International Marketing
University of East London
Bachelor - Political Science And Public Administration
National And Kapodistrian University of Athens