Marietta Vidali
Marketing Professional
Summary
Marketing professional with expertise in branding and digital marketing. Passionate about storytelling and building brands through innovative design, impactful messaging, and engaging media. Demonstrated ability to identify consumer needs and effectively combine creativity with data insights. Detail-oriented with strong project management skills, adept at multitasking and proactively solving problems.
Overview
5
5
years of professional experience
2
2
Languages
Work History
Senior Marketing Specialist
LPC S.A. Member of MOH
11.2024 - Current
- Conducted comprehensive website UI reviews, analyzing user navigation patterns to identify pain points and recommend data-driven improvements to optimize overall UX.
- Managed a digital marketing agency partnership, evaluating the company's social media presence, analyzing past performance metrics and ad campaigns, and formulating communication strategies.
- Developed and maintained a social media content calendar, ensuring alignment between internal goals and external agency efforts for seamless collaboration and execution.
- Led competitive analysis across multiple digital platforms, mapping competitor strategies to inform creative marketing initiatives and drive strategic direction.
- Designed and executed a social media campaign for a major racing event, boosting brand visibility and engagement with B2C and B2B audiences.
- Redesigned business presentations to meet the needs of diverse stakeholders, creating tailored content for senior leadership.
- Provided digital marketing support to international clients, offering guidance on tools and performance analysis to meet specific business needs.
- Coordinated closely with technical and web maintenance teams to ensure accurate, up-to-date product information across the website.
- Developed and executed a comprehensive annual marketing plan for the CYCLON brand ambassador program, collaborating with the Customer Marketing Manager to plan customer activations, digital content creation, and multi-channel campaigns.
- Researched high-profile sponsorship opportunities for global events, strategically enhancing brand visibility and reinforcing the company's reputation in key markets.
- Led the development of Google Ads and LinkedIn campaign strategies to generate qualified leads, contributing directly to the company's international expansion efforts.
- Drove public relations initiatives by crafting targeted press releases and conducting proactive media outreach, significantly enhancing media coverage and brand exposure.
Digital Marketing Executive
Philip Morris International
12.2022 - 11.2024
- Contributed to the global IQOS Together X launch in Greece, overseeing content for the loyalty platform, proposing UI optimizations, managing CRM campaign content, and streamlining the registration process.
- Assisted the Brand team in successfully launching a new consumables category by executing targeted communication campaigns to generate brand awareness and drive sales.
- Key contributor to the largest online brand loyalty initiative, optimizing UI and creating CRM content, resulting in increased brand awareness, engagement, and registrations.
- Led the CRM campaign for the launch of a new IQOS device series, collaborating closely with the Brand team to craft teaser, presales, and official product launch messaging.
- Supported the establishment of the Oral Tobacco category's online presence, contributing to the execution of both global and local campaigns.
- Developed and reviewed content for the brand's loyalty platform, actively contributing to brainstorming sessions, shaping initiatives, and creating targeted communication strategies to drive customer retention and loyalty.
- Led email marketing campaigns, creating assets for product launches, promotions, and brand initiatives, driving high engagement and conversions.
- Created and updated automated consumer journeys using audience segmentation to improve the customer experience and drive better results across marketing touchpoints.
- Collaborated closely with the Consumer Experience team to gather insights on product UX, brand engagement, and new product launches, ensuring that consumer feedback was integrated into marketing strategies.
- Partnered with Designers to produce creative assets for various digital campaigns, ensuring brand consistency across all digital platforms.
- Applied SEO strategies to optimize website content, driving growth in organic traffic.
Brand Specialist
Omilia Ltd
04.2020 - 03.2021
- Redesigned the Brand Manual to ensure consistency across all stakeholders.
- Created marketing materials for Pre-sales, Sales Engineers, and Product Owners.
- Collaborated on Product Marketing projects with internal and external stakeholders.
- Enhanced the company's online presence, increasing brand engagement and follower growth.
- Monitored brand performance using analytics tools and generated campaign reports.
- Conducted market research and competitive analysis, providing quarterly insights.
- Contributed to the internal newsletter and employee engagement initiatives.
- Produced marketing videos using online tools like Canva, Renderforest, iMovie, etc.
- Designed email campaigns with Sales teams, integrating Pardot and Salesforce.
- Assisted the Marketing Director in preparing marketing materials for expos and conferences, including Interactions 2020 and GTACC 2020.
Branding Trainee
Olam Group International
10.2019 - 02.2020
- Supported the Brand Manager in developing the brand strategy for 7 cocoa brands globally, coordinating with various markets and addressing their marketing needs.
- Assisted in the development of brand guidelines and marketing materials, contributing to increased brand consistency across all communication channels.
- Played an active role in the rebranding of the company's premium product line, coordinating efforts with both external and internal stakeholders.
- Participated in developing a sustainable cocoa brand, including the brand name, logo, essence, and narrative.
- Contributed to the brand presence and communication at the Fi Europe 2019.
Education
Master of Science - International Business - Strategic Marketing
Maastricht University of Economics And Business
Maastricht, The Netherlands 04.2001 - 2022.01
Bachelor of Science - Marketing And Communication
Athens University of Economics And Business
Athens, Greece 04.2001 - 2019.01
Skills
Microsoft 365
SPSS
R studio
Meta Business Manager
LinkedIn Campaign Manager
Google Analytics
Salesforce
WordPress
Mailchimp
Jira
Canva
Timeline
Senior Marketing Specialist
LPC S.A. Member of MOH
11.2024 - Current
Digital Marketing Executive
Philip Morris International
12.2022 - 11.2024
Brand Specialist
Omilia Ltd
04.2020 - 03.2021
Branding Trainee
Olam Group International
10.2019 - 02.2020
Master of Science - International Business - Strategic Marketing
Maastricht University of Economics And Business
04.2001 - 2022.01
Bachelor of Science - Marketing And Communication
Athens University of Economics And Business
04.2001 - 2019.01
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