MARILENA MARKOU
ATHINA
Summary
Results-driven Digital Marketing Specialist with hands-on experience managing advertising campaigns across Meta, Google, and LinkedIn. Proficient in campaign optimization, data analysis, and crafting detailed performance reports for internal teams and clients. Academic background in Law provides strong analytical thinking, attention to detail, and strategic communication skills. Committed to driving measurable growth through strategic execution and data-informed decisions in fast-paced, results-driven environments.
Overview
7
7
years of professional experience
Work History
Digital Marketing & Ads Manager
Rewize
02.2024 - Current
- Manage all client advertising campaigns across Meta, Google, and LinkedIn Ads platforms
- Optimize campaigns weekly based on performance data and manage advertising budgets
- Create monthly and on-demand performance reports using Google Analytics, Oviond & Excel
- Design advertising creatives using Canva and develop email campaigns via Mailchimp and Klaviyo
- Perform technical updates on Shopify (product pricing and content adjustments)
- Collaborate closely with internal team and communicate directly with clients
- Accomplished multiple tasks within established timeframes.
- Αctively working towards increasing ROAS while consistently improving campaign performance metrics
Junior Lawyer/Legal Assistant
Papagrigoriou Tselalidou And Partners Law Office
01.2022 - 01.2023
- Demonstrated strong time and project management skills, handling multiple client cases under tight deadlines, skills directly transferable to campaign coordination and deadline-driven digital marketing work.
- Applied research and communication expertise developed through legal liaison and negotiation to support data-driven market research and stakeholder communication.
- Managed confidential client data with discretion, emphasizing respect for privacy and compliance, critical in handling advertising performance data and user metrics.
- Built client trust and partnerships through professional communication and negotiation, now used to maintain client relationships and campaign alignment.
Trainee Lawyer
Municipality of Athens, Law Department
01.2021 - 01.2022
- Data-Driven Research: Completed research, compiled data, and facilitated timely reporting.
- Content preparation for trials: Assisted lawyers in preparing materials for trials and meetings.
- Collaborative interdepartmental liaison: Leveraged interdepartmental coordination skills to liaise with various teams, gathering feedback and insights for cross-functional collaboration.
- Efficient document management: Prepared and filed legal documents for court proceedings.
Trainee Lawyer
Ministry For Foreign Affairs Of Hellenic Republic, Law Department
01.2020 - 01.2021
- Strategic content creation: Researched and drafted opinions for the European Committee.
- Timely document management: Filed legal documents within deadlines.
- Regulatory compliance: Ensured compliance and interpretation of European and National Law.
- Legal research: Investigated matters for the Ministry’s law department, including international issues, treaties, and agreements.
Sales and Marketing Advisor
Vodafone
01.2018 - 01.2019
- Customer service: Anticipated and met customer needs, maintaining brand standards for satisfaction.
- Sales collaboration: Worked with the sales team to consistently exceed personal quotas and reach targets.
- Transaction handling: Meticulously managed POS system transactions, ensuring seamless cash flow with credit, cash, exchanges, returns, and refunds.
- Customer trust: Built customer trust through a compelling, persuasive, and composed professional demeanor.
Education
Professional Diploma - Digital and Social Media Marketing
Knowcrunch
Athens, Greece12.2023
Bachelor's degree - Law
National And Kapodistrian University of Athens
Athens, Greece01.2020
Skills
- Effective team player
- Proficient in managing tight deadlines
- Adaptable learner
- Effective multitasking
- Strong written communication skills
- Analytical problem-solving
- Targeted campaign improvement
- Google Ads management
- Experience with Meta ad campaigns
- Expertise in LinkedIn ad campaigns
- Data reporting
- Experience with Shopify development
- Skilled in creating visuals with Canva
- Email marketing expertise
- Klaviyo platform experience
LANGUAGES
Greek Native speaker
Bilingual or Proficient (C2)
French B2
Upper intermediate (B2)
English C2
Bilingual or Proficient (C2)
Timeline
Digital Marketing & Ads Manager
Rewize
02.2024 - Current
Junior Lawyer/Legal Assistant
Papagrigoriou Tselalidou And Partners Law Office
01.2022 - 01.2023
Trainee Lawyer
Municipality of Athens, Law Department
01.2021 - 01.2022
Trainee Lawyer
Ministry For Foreign Affairs Of Hellenic Republic, Law Department
01.2020 - 01.2021
Sales and Marketing Advisor
Vodafone
01.2018 - 01.2019
Professional Diploma - Digital and Social Media Marketing
Knowcrunch
Bachelor's degree - Law
National And Kapodistrian University of Athens
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