Michail Georgiadis
Country Manager
Athens,I
Summary
Performance-oriented collaborative leader offering exceptional record of achievement over 15 year career, with dedication to partnering with coworkers to promote engaged, empowering work culture.
My strategic and analytical approach is exclusively focus to solving problems and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Country Manager, South East Europe & Africa
DANNEMANN TOBACCO MANUFACTURER
10.2021 - Current
- Spearheaded the company's portfolio across 6 markets (GR,BU,RO,CY,TR,NCY,SA) , leading the market development & local importer.
- Directed 3rd party advertising and event agencies with direct reporting line to the CEO
- Oversaw supply chain operations, including stock shipment coordination and local importer management, ensuring efficient and timely distribution across region
- Key Responsibilities: Ensured growth of SoM for 40 million sticks of premium-priced products
- Developed strategic marketing initiatives (B2B, B2B2C, B2C) deployed across all my markets
- Accelerated the innovation pipeline, securing at least one product launch annually
- Managed marketing budget of £4 million p.a
- Established strong relationships with key industry players for business growth and expansion.
- Developed strategic partnerships to expand product offerings and enter new markets.
- Coordinated supply chain logistics to optimize stock shipment and minimize delays
- Managed relationships with local importers to ensure compliance and operational efficiency
- Key Achievements: Achieved 4% organic share of market growth vs
- LY and 2% vs
- Budget
- Decreased marketing costs per market, positively impacting EBITDA
- Maintained 0% out-of-stock rates throughout 2022
- Enhanced supply chain efficiency, reducing shipment lead times by 15%
- Strengthened local importer partnerships, leading to 10% increase in distribution network coverage.
Global Marketing Director AL CAPONE Cigarillos
DANNEMANN TOBACCO MANUFACTURER
10.2019 - 10.2021
- Managed and developed AL CAPONE brand across 60+ countries, overseeing all marketing communications (Trade, Digital, Packaging) on B2B and B2C basis
- Key Responsibilities: Designed and managed brand communication deployment strategies
- Supported sales departments with comprehensive and timely marketing initiatives
- Developed brand training tools for global field force sales teams
- Introduced KPIs linking ROI with brand impact through consumer insights
- Key Achievements: Grew share of market by 3% vs
- LY and 1% vs
- Budget
- Increased consumer brand loyalty by 32%
- Boosted lead generation by 25% through consumer insights
- Reduced marketing expenses by 20% via process automation.
- Analyzed competitive landscape to identify opportunities for differentiation and growth.
- Mentored junior team members, providing guidance on professional development and career progression.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
UK / FR / IRE International Brand Manager
DANNEMANN TOBACCO MANUFACTURER
02.2018 - 10.2019
- Led marketing activities and portfolio for three key markets, focusing on key touchpoints (Stores, Festivals, Hotels, Bars, Clubs)
- Key Responsibilities: Recruited and managed local marketing teams in three countries
- Managed a portfolio of 30 products, enhancing brand positioning and margins
- Launched an innovative tobacco product in the French market, reaching 100,000 consumers within a month
- Key Achievements: Empowered local teams to meet SoM objectives, leading to 2% regional volume growth
- Increased brand volume by 13% by identifying new touchpoints
- Achieved a 2.5% national SoM in the Slims category within a year.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Consumer Programs Strategy Manager IQOS UK
PHILIP MORRIS INTERNATIONAL
05.2017 - 02.2018
- Managed consumer-facing activities and loyalty programs for IQOS in five key pilot cities, reporting directly to the board of directors
- Key Responsibilities: Led a team of 20 Brand Ambassadors
- Developed a lead generation app for consumer recruitment and retention
- Key Achievements: Signed up 100 unique tobacco touchpoints
- Achieved 1.5% SoM in pilot cities within six months
- Awarded for successful pilot performance results.
Digital Marketing Supervisor UK
PHILIP MORRIS INTERNATIONAL
05.2016 - 05.2017
- Developed and deployed the first UK national trade digital platform for general trade retailers
- Key Responsibilities: Maintained and updated the digital trade platform
- Led a cross-functional team of IT and marketing executives
- Developed digital activations calendar in alignment with sales and marketing priorities
- Monitored digital performance via analytics tools
- Key Achievements: Signed up 50% of the UK general trade retailer universe
- Engaged 75% of signed-up retailers as Brand Ambassadors
- Digitally trained 10,000 users, increasing brand knowledge and engagement.
- Evaluated employee performance and coached and trained to improve weak areas.
Commercial Planning Supervisor UK
PHILIP MORRIS INTERNATIONAL
07.2014 - 05.2016
- Coordinated regional and national sales force priorities, reporting to the National Sales Manager UK
- Key Responsibilities/Projects: Led alignment across departments for sales cycle priorities
- Organized sales force conferences and briefing events
- Evaluated and reported activity results quarterly
- Key Achievements: Achieved all KPIs for two consecutive years
- Voted the most likable person in Philip Morris UK in 2015.
Brand Strategy Supervisor GR
PHILIP MORRIS INTERNATIONAL
05.2012 - 07.2014
- Developed and managed non-traditional points of sales for Philip Morris
- Key Responsibilities: Grew distribution in 348 non-traditional touchpoints
- Negotiated contract fees and developed a consumer segmentation model
- Introduced a bar and staff promotional platform with 100 HORECA staff
- Key Achievements: Achieved 20% budget savings through tailored channel approaches
- Increased SoM by 10% with a holistic HORECA staff program
- Awarded for the introduction of the HORECA Staff Development program.
Education
Certificate - Lean Management Organization
Open University
London 04.2001 -
Master of Science - Turkish Literature & Language
Bilgi University
Istanbul 04.2001 -
Bachelor of Science - Communication Media
University of Athens
Athens 04.2001 -
Skills
Product Launches
Strategic Planning
Sales management
Cultural management
P&L Management
Performance Management
Marketing
Team Leadership
Marketing Strategy Development
Qualificationslanguages
BA in Communications & Media, Athens University, Lean Management Organization, Business Start-Up, Turkish Literature & Balkan Culture (Istanbul University), English, Fluent, French, Fluent, Turkish, Advanced
References
Available upon request.
Timeline
Country Manager, South East Europe & Africa
DANNEMANN TOBACCO MANUFACTURER
10.2021 - Current
Global Marketing Director AL CAPONE Cigarillos
DANNEMANN TOBACCO MANUFACTURER
10.2019 - 10.2021
UK / FR / IRE International Brand Manager
DANNEMANN TOBACCO MANUFACTURER
02.2018 - 10.2019
Consumer Programs Strategy Manager IQOS UK
PHILIP MORRIS INTERNATIONAL
05.2017 - 02.2018
Digital Marketing Supervisor UK
PHILIP MORRIS INTERNATIONAL
05.2016 - 05.2017
Commercial Planning Supervisor UK
PHILIP MORRIS INTERNATIONAL
07.2014 - 05.2016
Brand Strategy Supervisor GR
PHILIP MORRIS INTERNATIONAL
05.2012 - 07.2014
Certificate - Lean Management Organization
Open University
04.2001 -
Master of Science - Turkish Literature & Language
Bilgi University
04.2001 -
Bachelor of Science - Communication Media
University of Athens
04.2001 -
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