Natassa Tsirikou

• National Accounts: Managing All FC&IC Customers Portfolio for Zagori, Green Cola, Evian, Ziria & Locals

Subordinates: 3 Key Account Managers, 1 Junior Key Account Manager

• Field Sales: Lead Sales team to achieve Sales Targets

Subordinates: 2 Area Managers, 20 Sales Representatives

• Trade Marketing: Developing and executing FC & IC Trade Marketing Plan in line with sales, managing marketing objectives

Subordinates: 1 Trade Marketing Supervisor, 1 Trade Marketing Coordinator

• Increase National Account portfolio growth by establishing and maintaining strong relationships with Key Accounts.
• Develop and implemented strategic plans for expanding business opportunities within assigned territories.
• Collaborate with cross-functional teams to develop tailored solutions that meet Customers requirements.
• Enhance revenue generation through effective negotiation of pricing and contractual terms.
• Manage a team of Key Account Managers and Area Sales Managers, providing guidance, support, and performance evaluations to drive success in meeting sales targets.
• Increased sales revenue by developing and implementing effective sales strategies.

• National Accounts: Managing Top 10 customers portfolio, Zagori, Green Cola, Evian & Ziria

Subordinates: 1 Junior Key Account Manager

• Trade Marketing: Developing and executing FC & IC Trade Marketing Plan in line with sales, managing marketing objectives

Subordinates: 2 Trade Marketing Supervisor, Trade Marketing Coordinator

• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected

• Managing all customers portfolio for Green Cola Brands
• Developing a solid and trusting relationship between major key clients and company
• Resolving key client issues and complaints
• Developing a complete understanding of key account needs
• Managing communications between key customer and Area teams
• Strategic planning to improve customer results
• Negotiating contracts with the customers
• Establishing and overseeing internal budgets with the company and external budgets with the client
• Meeting all customer needs and deliverables according to proposed timelines
• Analyzing sell out data to provide customer insights
• Prepare regular reports of progress and forecasts
• Promoting, Preparing and present new launches to key customers in order to ensure placement
• Retaining & Renew pricing reports
• Champion the delivery of planned volume and targets, in a manner that is consistent with the strategic direction of the business
• Efficiently manage information flow between key business contacts while continually striving to improve the effectiveness of operating systems and to facilitate great execution
• Generate, analyse and maintain sell out data
• Communicate Tailor Made activation in Key Customers in time and in full
• Monitoring and identifying market trends, competitors, and new sales leads.
• Maximized revenue growth for customers through effective management of sales opportunities.

• Lead and set the Trade Marketing Strategy across all portfolio of brands in coordination with Marketing & KAMs
• Align and implement Trade Marketing activities in point of sale to ensure best in class quality and cost effectiveness with internal/external suppliers
• Communicate directly with Key Customers to arrange and implement tailor made promotional activities
• Manage Off Trade Marketing Budget efficiently & ensure cost policies
• Manage Point of Sales Material (budget, logistics, distribution, assortment) by finding the most efficient solutions
• Run Category Management Projects (e.g
• Preparing Planograms for Key Customers)
• Develop annually Off Trade promotional plan on brand level in line with brand guidelines
• Build and use data platforms to run analysis and generate insights

• Manage Off Trade Marketing Budget efficiently & ensure cost policies
• Maximize brands performance by developing best in class Point of Sales Material
• Manage Point of Sales Material (budget, logistics, distribution, assortment) by finding the most efficient solutions
• Development of Merchandising Principles
• Run Category Management Projects (e.g
• Preparing Planograms for Key Customers)
• Forecast and maintain Sales Data
• Plan in coordination with Marketing and Sales the support for all new launches
• Develop annually Off Trade promotional plan on brand level in line with brand guidelines
• Prepare Trade Marketing Activity Reports (customer, promotional & category analysis)

• Extensive calendar management, including scheduling meetings and events for the executive and team
• Organize all travel needs, making travel and guest arrangements
• Comprise and deliver timely reports and summaries on a wide range of topics (marketing, sales, HR)
• Consolidate data from Direct Team on behalf of executive on time and in full
• Managing projects and conducting research (i.e
• Competition, pricelists)
• Preparing, editing reports, and presentations
• Participate in Commercial Projects
• Monitor Operational Expenses (OpEx)
• Handle, Operational Systems (SAP)
• Organize Market Visits
• Follow up Action Plans related to Commercial Agenda
• Managing the day-to-day operations of the office
• Organize and maintain files and records

• Manage Off Trade Marketing Budget efficiently & ensure cost policies
• Maximize brands performance by developing best in class Point of Sales Material
• Manage Point of Sales Material (budget, logistics, distribution, assortment) by finding the most efficient solutions
• Development of Merchandising Principles
• Run Category Management Projects (e.g
• Preparing Planograms for Key Customers)
• Forecast and maintain Sales Data
• Plan in coordination with Marketing and Sales the support for all new launches
• Develop annually Off Trade promotional plan on brand level in line with brand guidelines
• Prepare Trade Marketing Activity Reports (customer, promotional & category analysis)

• Submission of proposals for contracting collaboration with advertising companies
• Collaboration with selected advertising companies
• Follow-up/supervision of advertising campaign
• Assiduity and attendance in the writing and production of prospectuses, informative forms, booklets, electronic pages, advertising registrations, etc
• Supervision of publicity
• Co-ordination of student activity teams (football, basket, excursions, events)
• Organise events
• Contact with institutions for the organisation of promotional energies (Sponsorships, etc)
• Contact with journalists
• Write and communicate Press Releases

• Organisation, Renewal and Maintenance of bases
• Tele- sales
• Secretarial support to all exhibitions Sector Exhibition and Conferences