Νefeli Christopoulou

• Set Marketing Targets: Define goals such as site traffic, new registrations, conversion rates, and customer value in line with financial KPIs and in collaboration with the Marketing & Country Manager.
• Strategic Planning: Develop tactical action plans including brand positioning, media strategy, and campaign planning.
• Creative Development: Collaborate with external agencies to create marketing materials (TV, digital, on-site) that resonate with the audience.
• Budget Management: Monitor, and report on the marketing budget.
• Product Adaptation: Work with HQ product teams to tailor products and services to local market needs.
• Performance Tracking: Monitor and evaluate all marketing activities, ensuring targets are met, and report KPIs for channels like TV, digital, and affiliate marketing.
• Competitive Analysis: Track and report on competitors' activities, market trends, and compliance issues.
• Agency Management: Manage relationships with local and global agencies and third-party partners..
• Regulatory Compliance: Ensure all marketing activities comply with local regulations.

Client: COSMOTE
Accounts: Brand, VAS, CSR, CRM, Sponsorships & Loyalty, COSMOTE TV.
• Responsible for managing review progress and deliver all ATL and Digital marketing
communication projects reporting to the Account Director
• Maintain long-term relations with clients and identify new business
• Owning the client budget and working with the Program Director to manage costs
and deliverables
• Participating in research with Strategic Planers to formulate advertising and product
positioning strategy
• Solve problems and address concerns presented both from clients and internal
team members
• Conducting meetings with the clients as well as informing them about the current
work status of their projects.

Clients: IKEA, GERMANOS, TAP (Trans Adriatic Pipeline),INTERSPORT, COSMOTE
• Working integrally with all other departments such as Project Management, Creative
teams, traffic and Finance to facilitate the process of developing effective strategies
and briefs that lead to great work on brief
• Ensure the creative teams are kept up to date with any changes or development in
the brief/project, and debrief/brief teams effectively.
• Present creative work to clients for approval or modification
• Meet and liaise with clients to discuss and identify their advertising requirements

• Responsible for managing review progress and deliver all ATL and Digital marketing communication projects reporting to the Account Director
• Maintain long-term relations with clients and identify new business
• Owning the client budget and working with the Program Director to manage costs and deliverables
• Participating in research with Strategic Planers to formulate advertising and product positioning strategy
• Solve problems and address concerns presented both from clients and internal team members
• Conducting meetings with the clients as well as informing them about the current work status of their projects.

• Managing social media accounts (Facebook, Twitter, LinkedIn)
• Implementing digital marketing and strategy
• Maintain and update customers and media contact databases
• Worked collaboratively with external suppliers and agencies
• Review sponsorship and advertising proposals
• Conducting market research to assess demand, brand positioning ad awareness
• Speakers and committee's administration: Invitation, collecting bios, checklists, scheduling calls etc
• Organizing travel, booking hotels, catering etc
• Dealing with internal/external suppliers and contacts
• Handling of registrations and the abstract review process
• Create and manage conference website, send newsletters (through platform)
• Promotion and advertising (in scientific societies, medical electronic catalogs, magazines and generally mass media)
• Site inspections to venues for logistic organization
• Oversee pre-con logistics (signs, plaques, badges, registration packet materials etc.)
• Post-event evaluation (including data entry and analysis and producing reports for event stakeholders).

• Build and manage editorial calendar for www.rizopoulospost.com
• Social media consultant: promote projects; manage strategies, keep social media
platforms up to date (especially for Facebook, Twitter, YouTube) on a day-to-day
basis
• Increase brand awareness and identify opportunities for growth through social media
• Improved organizational structured and management skills (CEO, AdWords, Google Analytics)

Clients: Royal Caribbean International, NCL
• Communicate with clients to organize and plan various activities in a tourism field
• Assist in the set-up of multimedia presentations outlining the company's activities as
an incoming tour operator as well as a port agent.
• Interface with clients during their planned activities

•Introduced to CATI method (Computer Aided Telephone Interview) for research purposes
•Involved in survey analysis projects about social and political research