Nikolaos Koutroumanos

• Identifies opportunities to improve profitability through optimization of Pricing, Promotion, Trade terms, and Mix
• Integrates value management in commercial processes to ensure best practices at all levels
• Identifies, Introduces and monitors KPIs to ensure alignment with value strategy
• Delivers PnL up to Net Sales level, per Customer and SKU
• Performs Demand Planning for rolling 18 months at SKU and customer granularity

Achievements:

• Creation of RGM function for PRHellas
• Remarkable improvement in UNS from the first year of RGM deployment

• Transforms the Brands strategic needs to applicable actions in the trade through A&P investment
• Implements Brand Building activities through On Trade Outlets to increase awareness and win at Last 3 Feet
• Designs and implements promotional activities for the whole portfolio with focus on the core Brands, “Chivas Regal”, “Absolut Vodka”, “Jameson”, “Havana Club” etc.

Achievements:

• Introduced a new way of work that increased on trade visibility >100% and reduced cost per unit >30%

• Performs Pricing Analysis to shape the annual Commercial Policy
• Monitors performance through regular reports to ensure alignment with objectives
• Launches and and evaluates Sell-In promotional Activations
• Analyses and monitors the market (Market Shares, competition activities etc)
• Aligns demand planning with company targets
• Plans and implements activities to leverage brand awareness through points of sale

Achievements:

• Launched and implemented the "Geomarketing Project" which led to an increase of Market Share to areas with low footprint

• Supports the Off Trade director at the negotiation appointments with customers
• Acts as the liaison between the sales management team & the sales force
• Implements the Trade promotional strategy and for the company’s portfolio
• Monitors & analyses KPIs (Market Shares, Distribution, Customer Profitability, Promo effectiveness etc.)
• Coordinates internal departments to meet customers’ needs and develop superior customer service