NIKOLETA SARANTIDI

• Lead end-to-end demand planning and commercial forecasting for more than 2,000 SKUs, connecting portfolio optimisation and growth targets with business plans.
• Championed Integrated Business Planning (IBP) and drove S&OP process improvements across marketing, finance, and supply chain, enhancing strategic decision-making and aligning business objectives.
• Develop annual budgets, scenario plans and destocking strategies to optimize profitability and resource allocation.
• Presented monthly KPI reviews and business insights to C-suite, informing commercial and strategic decisions.

• Successfully launched a new brand portfolio in North America, building awareness and driving commercial growth.
• Owned brand growth, full P&L and marketing budgets across the US and Canada, translating global strategy into local commercial plans and sales and profit targets.
• Led integrated 360 brand activation across retail, digital and TV, partnering with creative agencies from strategic direction through execution.
• Established and led S&OP process, enhancing forecast accuracy and aligning business operations.
• Launched new brand portfolio in North America, increasing awareness and driving commercial growth.

• Leveraged market, competitor, and consumer insights across APAC, US, and UK to identify growth opportunities, guiding international portfolio expansion.
• Recommended and executed product initiatives, expanding portfolio in China and emerging markets to meet local demand.
• Executed category launches in Asia, tailoring strategies to align with consumer insights and local market requirements.

• directed multi-category P&L brand strategy, commercial business plans, portfolio priorities, and innovation pipeline, aligning pricing, promotions, and investment allocation to maximize profitability.
• coordinated integrated brand and trade activation leveraging consumer insights and market analysis to achieve notable growth.
• Directed category rationalisation and prioritisation to enhance portfolio performance and align with market demands.

• Managed regional P&L and marketing budget for Oral Care, aligning global strategy with brand plans and executing locally relevant launches across CEE markets.
• Implemented global brand initiatives and local activations, driving regional growth through strategic marketing efforts.
• Led brand strategy across portfolio, aligning consumer insights with commercial objectives and market priorities.
• Directed cross-functional launches, coordinating innovation, supply, finance, and sales teams for seamless execution.
• Analyzed market trends and shopper behavior to refine positioning, messaging, and growth opportunities.

• Managed Hair Care P&L across multiple brands, driving annual brand plans, integrated campaigns, innovation launches, and pricing and promotion strategies.
• Directed creative-agency partnerships from consumer and strategic briefing through creative development and campaign execution, ensuring alignment with brand objectives.
• Collaborated with regional and global teams and Sales stakeholders to develop and implement local channel and shopper plans, enhancing market reach.
• Partnered with regional and global teams and Sales stakeholders to deliver local channel and shopper plans.
• Brands: Ultrx, Sunsilk, Timotei, Dove and Toni & Guy

• Developed category growth plans leveraging shopper insights, retailer partnerships, and data-driven analysis to drive strategic initiatives.
• Coordinated joint business planning with key retailers, overseeing innovation from business case to in-store execution.
• Achieved +0.9% growth in declining market, increasing share by +60 basis points and supporting initiatives that generated +1.5% share growth while reducing out-of-stocks by 2%.

• Led consumer research and insight initiatives to enhance global brand strategy and innovation.
• Delivered global perfume innovation project, aligning stakeholders and achieving gross-margin savings.
• Coordinated cross-functional stakeholders to resolve operational issues and maintain service continuity.
• Analyzed performance reports to identify process gaps and recommend practical improvements.
• Managed daily workflow priorities, ensuring accurate completion of administrative and business support tasks.

Developed foundational marketing and consumer research skills, focusing on insights within fragrance industry.
Demonstrated self-motivation by consistently completing tasks without supervision.
Thrived in fast-paced environments, adapting quickly to changing demands.
Collaborated effectively with team members while also completing individual assignments.

Assisted in trade marketing initiatives

Coordinated marketing campaign materials, ensuring alignment with brand standards and retail promotions.

Analyzed market trends and competitor activity to support campaign planning and product positioning.

Prepared promotional content for digital channels, in-store displays, and customer communications.