Summary
Overview
Work History
Skills
Timeline
Generic

Or Shinder

Head Of Partnerships And Success
New York

Summary

Dynamic leader with a proven track record at Minute Media, driving revenue growth through innovative media buying strategies and high-performing team development. Expert in performance analysis and digital publishing, I excel in optimizing ad inventory and fostering partnerships, ensuring compliance while delivering measurable business results. Adaptable and results-oriented.


Overview

7
7
years of professional experience
3
3
Languages

Work History

Head of Publisher Development and CS

Minute Media
04.2024 - Current
  • Leading revenue growth and operational excellence in publisher video and display monetization

    Driving strategies to optimize ad inventory and maximize publisher revenue.

    Overseeing onboarding, performance optimization, and scalable operations.

    Building and developing high-performing teams while collaborating across product, sales, and engineering.

    Expanding business opportunities by driving new publisher partnerships and revenue streams.

Head of Media

Minute Media
12.2021 - 03.2024
  • Headed the Media Buying department, leading and mentoring a team of 8 media buyers.

    Managed annual advertising budgets of nearly $100M across multiple digital platforms.

    Designed and executed large-scale media buying strategies that maximized ROI and delivered measurable business growth.

    Partnered with senior leadership to align media investment with overall business objectives.

    Developed team talent through training and coaching, elevating capabilities in programmatic buying, paid social, and performance marketing.

Team Leader, Media Buying

Wazimo (Acq. by Minute Media)
01.2020 - 12.2021
  • Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
  • Lead a team of media buyers focusing on native marketing platforms
  • Managed approximately 10,000 performance campaigns on a daily basis

Media Buyer

Wazimo (Acq. by Minute Media)
01.2019 - 01.2020


  • Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
  • Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
  • Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.

Skills

Content strategy development

Online advertising

Legal compliance

Performance analysis

Web analytics

Contracts negotiation

Digital publishing

Problem-solving

Layout design

Adaptability and flexibility

Timeline

Head of Publisher Development and CS

Minute Media
04.2024 - Current

Head of Media

Minute Media
12.2021 - 03.2024

Team Leader, Media Buying

Wazimo (Acq. by Minute Media)
01.2020 - 12.2021

Media Buyer

Wazimo (Acq. by Minute Media)
01.2019 - 01.2020

Similar Profiles

CREATE PROFILE
Or ShinderHead Of Partnerships And Success