Sprout Social
Panagiotis Bakolas
Marketing & Communications Strategist | Brand Growth & Digital Engagement
Athens
Summary
Dynamic Marketing Strategist with expertise in digital strategy, brand positioning, and thought leadership. Skilled in developing and executing multi-channel campaigns, optimizing audience engagement, and leading high-impact content and event marketing initiatives.
Overview
21
21
years of professional experience
3
3
Languages
Work History
Head of Marketing (Contract Role)
Found.ation
04.2024 - 12.2024
- Led the development and execution of brand and marketing strategy, positioning Found.ation as a thought leader in digital transformation and innovation.
- Oversaw high-profile reports (Digital Transformation in Greece, Startups in Greece), securing widespread visibility.
- Managed content strategy, producing blog articles, newsletters, case studies, and event materials.
- Designed social media strategies to boost brand presence and engagement.
Social Media Director
VML
07.2023 - 03.2024
- Led a team of 8 social media specialists to deliver top-tier strategy and content for clients.
- Developed data-driven strategies that increased engagement and brand awareness.
- Established KPIs and operational efficiencies, ensuring high-performance marketing execution.
- Spearheaded client relationships, consulting on best-in-class social media innovations.
Event Marketing Manager (for Microsoft)
Wunderman Thompson
06.2022 - 06.2023
- Planned, managed, and executed marketing campaigns and high-impact events (in-person & digital) across Greece, Cyprus, and Malta.
- Designed customer journey workflows, including lead targeting, event registration, and engagement tracking.
- Educated stakeholders on marketing automation and demand-generation best practices.
Senior Brand Manager (North American Market)
Celestyal Cruises
09.2019 - 05.2022
- Led brand strategy & activation across B2B & B2C channels for US and Canada markets.
- Managed P&L ownership, optimizing marketing budgets and resources.
- Designed and executed 360-degree marketing activations, including sponsorships, events, and trade shows.
- Oversaw direct marketing efforts: database management, lead generation, and email marketing.
Onboard Marketing Manager
Celestyal Cruises
04.2017 - 08.2019
- Developed guest experience marketing initiatives.
Global Marketing Assistant
Celestyal Cruises
02.2014 - 03.2017
- Supported global campaigns and content strategy.
Early Career Experience
Multiple
04.2004 - 01.2014
- Held various marketing roles at Vodafone Greece, Momentum Pictures UK, and other organizations, building foundational expertise in brand management and campaign execution.
Education
Master of Arts - Learning Design And Technology
The American College of Greece
Athens, Greece04-2026
Master of Arts - Creative And Media Enterprises
University of Warwick
Coventry, United Kingdom10-2010
Bachelor of Arts - Political Science And History
Panteion University
Athens, Greece09-2005
Skills
- Brand Strategy & Positioning
- Integrated Marketing Campaigns
- Content & Storytelling
- Digital & Social Media Marketing
- Thought Leadership & Corporate Communications
- Event Marketing & Management
- Leadership & Team Development
Software
Google Analytics
Meta Business Suite
Meta Ads
WordPress
Mailchimp
Moosend
Canva
MS Office
Confetti
Atlassian Suite (Jira)
Timeline
Head of Marketing (Contract Role)
Found.ation
04.2024 - 12.2024
Social Media Director
VML
07.2023 - 03.2024
Event Marketing Manager (for Microsoft)
Wunderman Thompson
06.2022 - 06.2023
Senior Brand Manager (North American Market)
Celestyal Cruises
09.2019 - 05.2022
Onboard Marketing Manager
Celestyal Cruises
04.2017 - 08.2019
Global Marketing Assistant
Celestyal Cruises
02.2014 - 03.2017
Early Career Experience
Multiple
04.2004 - 01.2014
Master of Arts - Learning Design And Technology
The American College of Greece
Master of Arts - Creative And Media Enterprises
University of Warwick
Bachelor of Arts - Political Science And History
Panteion University
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