Painting, traveling and workout
Paraskevi Maitou
Digital Marketing Consultant
Athens
Summary
With over 24 years of experience in digital marketing and omnichannel integration, I have a proven track record of delivering successful digital projects that drive growth, efficiency, and customer satisfaction.
I am passionate about helping brands achieve their business objectives and transform their digital presence and ROI. I also enjoy mentoring and coaching my team members, as well as collaborating with other experts and partners in the field. My goal is to leverage my expertise and credentials to create value and impact for the company and its clients.
Overview
24
24
years of professional experience
1
1
Language
Work History
Digital Marketing Consultant
Freelance
1 2024 - Current
- Accountable & responsible for B2B and B2C brands for all their online and offline marketing touchpoints.
Head of Marketing Business Consultants
GENERATION Y International e-business hub
05.2022 - 12.2023
- Accountable & responsible for all clients' accounts for all their digital touchpoints.
- Key accounts: Rococo, Sugarfree, Helmi, Alumil, Luna Splendida, Mindmatter, Dress2undress, Delikaris Sports, Famous Sports, Papapostolou, Victus Networks, Box Pharmacy and 20+ other pharmacies.
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Developed an effective marketing budget, ensuring optimal allocation of resources for maximum return on investment.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed and implemented targeted digital strategy to improve business performance.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Head of Digital Integration
MSPS S.A.
06.2016 - 02.2022
- Accountable & responsible for all clients' accounts for all their digital touchpoints.
- Key accounts: Mastercard, Friesland Campina, OPAP, Blue Star Ferries, Gregorys, Epsa, Katselis, Hemo, Deloitte, WIKO, NRG, e.t.c.
- Led a team of internal and external digital professionals, fostering a collaborative environment that encouraged creativity and innovation.
- Collaborated with cross-functional teams to deliver cohesive digital branding, ensuring consistency across all channels.
- Optimized paid advertising campaigns on Google AdWords, Facebook Ads, and other platforms to maximize ROI while minimizing cost per acquisition.
- Led digital marketing initiatives and acted as main point of contact for leadership, technology, product management, analytics, finance and external vendors.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic, leads and sales.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Senior Account Director
Isobar / I-Prospect
09.2013 - 05.2016
- Key account management for WIND Hellas, National Bank of Greece and new business.
- Led the Digital Transformation of L’Oreal Hellas for the Professional Products’ Division for hair and nail products.
Digital Project Instrumentalist - Co-Owner
proDigy
01.2012 - 08.2013
Account Director
Ashley & Holmes S.A
08.2009 - 12.2011
Digital Advertising Director
IMAKO MEDIA S.A.
12.2008 - 07.2009
Senior Account Manager
Eurisko S.A.
01.2007 - 11.2008
Account Director
ASHLEY Worldgroup
05.2001 - 11.2006
- Key clients: OTE, Cosmote, Vodafone, Alpha Copy / Nokia, Nestle, L’Oreal, ATE, Mastercard, Laiki Bank, Bacardi Hellas, Microsoft, Opel Hellas, 3E, Diageo Hellas.
Advertising and Communication Manager
Stohos Advertising
03.2000 - 05.2001
Education
MSc in Financial Services Management -
University of Surrey
BSc in Economics and Operations Management - undefined
Lancaster University
Preparation course for studying in UK - undefined
Foundation Course in Athens
Skills
Digital Marketing Stratègy
Social Media Strategy
Performance Marketing
Media planning
Leadership
SEO / SEM
E-Commerce
Team Management
Customer Engagement
Personal particulars
11/27/1975, Single
Interests
Timeline
Head of Marketing Business Consultants
GENERATION Y International e-business hub
05.2022 - 12.2023
Head of Digital Integration
MSPS S.A.
06.2016 - 02.2022
Senior Account Director
Isobar / I-Prospect
09.2013 - 05.2016
Digital Project Instrumentalist - Co-Owner
proDigy
01.2012 - 08.2013
Account Director
Ashley & Holmes S.A
08.2009 - 12.2011
Digital Advertising Director
IMAKO MEDIA S.A.
12.2008 - 07.2009
Senior Account Manager
Eurisko S.A.
01.2007 - 11.2008
Account Director
ASHLEY Worldgroup
05.2001 - 11.2006
Advertising and Communication Manager
Stohos Advertising
03.2000 - 05.2001
Digital Marketing Consultant
Freelance
1 2024 - Current
MSc in Financial Services Management -
University of Surrey
BSc in Economics and Operations Management - undefined
Lancaster University
Preparation course for studying in UK - undefined
Foundation Course in Athens
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