Paraskevi Skoufogianni
Sales & Marketing Expert, Medical Technology & Healthcare Industry
Marousi Attikis
Summary
Strategic and results-driven Sales & Marketing Leader with over 20 years of experience in the Medical Technology & Healthcare Industry, cultivated in corporate environment of GE Healthcare & JnJ MedTech. Expertise in sales leadership, brand management, market expansion, product marketing and business development, with a strong focus on efficient investment planning, launch excellence, high-value collaborations, operational optimization, and digital marketing strategies. Proven ability to lead high-performing teams, drive commercial success and new product introductions (NPI) in both direct and distributor markets, ensuring compliance with HCC policies and procedures. Adept at building relationships with key opinion leaders (KOLs), industry partners, healthcare and educational institutions, to enhance market penetration and revenue growth. A Biomedical Engineering graduate, passionate about leveraging digital transformation and world-class commercial excellence initiatives to improve patient care and business performance.
Overview
22
22
years of professional experience
6
6
years of post-secondary education
9
9
Certificates
2
2
Languages
Work History
Education Solutions Lead
Johnson & Johnson MedTech Greece
11.2023 - 01.2025
- Led JnJ MedTech Education Department, developing strategic alliances with KOLs & Academic Institutions, securing compliance and budget planning
- Drove Digital Education Tools & Campaigns, increasing educational engagement across Greece & Cyprus
- Collaborated with Sales & Marketing Teams in Surgery, Cardiovascular and Orthopaedics sectors to enhance customer engagement & product adoption
- Successfully executed high-profile projects with JnJ Institute, AO Foundation, NODE Institute and PCO AFEA Congress, effectively managing timelines, budgets and stakeholder expectations
- Improved team performance and productivity by providing consistent guidance, mentorship and professional development opportunities
Business Development & Customer Engagement Manager
Johnson & Johnson MedTech Greece
11.2022 - 11.2023
- Developed and implemented go-to-market strategies, accelerating business growth and brand awareness in Cardiology (Biosense Webster) & Aesthetics (Mentor) sectors
- Led strategic partnerships and customer engagement programs, strengthening key accounts in Greece & Cyprus
- Spearheaded brand marketing initiatives and digital campaigns, aligning with commercial goals
Field Product Manager
Johnson & Johnson MedTech Greece
09.2016 - 11.2022
- Localized EU Marketing plans for Electrophysiology sector and led Greek/Cypriot Healthcare Professional (HCP} engagements, aligning with corporate objectives
- Managed new product introductions (NPI) and optimized commercial excellence strategies in close collaboration with European HQ, aligning local and regional product roadmaps and tracking KPIs
- Conducted market share analysis, product performance evaluation, and competitor benchmarking to refine brand positioning, marketing and pricing strategies and drive strategic sales initiatives in cardiac arrhythmias business
- Ensured strict adherence to Quality, Regulatory Affairs, Healthcare Compliance, and Privacy standards and regulations
- Managed high-value tender bids for EP consumables and 3D Systems in the public sector
- Managed Fixed Asset Capital Equipment, ensuring operational efficiency
- Acted as a key member of the local JnJ Digital Council, contributing to the local digital transformation
Key Account Specialist
Johnson & Johnson MedTech Greece
09.2012 - 09.2016
- Boosted Sales in EP Business, through strategic account management, customer training programs and expert clinical support for EP cases
- Designed and implemented marketing, training and coaching initiatives to strengthen sales teams (internal & distributor members), enhancing overall performance and expertise
Product & Sales Specialist
Johnson & Johnson MedTech Greece
07.2006 - 09.2012
- Provided clinical expertise & sales support, specializing in CARTO 3D electro-anatomical mapping
- Managed accounts in specific territory, ensuring brand positioning efforts, sales enablement, and promotional strategies to drive revenue growth in cardiac arrhythmia sales
- Additionally to account management, developed market intelligence initiatives to sharpen strategic insights and fortify competitive edge spirit – trained team on new product offerings
Tenders & Offers, Marketing & Congress’s Specialist
GE Healthcare Greece
04.2003 - 07.2006
- Coordinated tenders and private sales offers for Radiology, Cardiology, Ultrasound & Densitometry Systems, ensuring compliance with legal documentation, technical specifications and general terms, in close collaboration with sales teams and management
- Expertly crafted contracts and proforma invoices, while efficiently overseeing leasing processes and maintaining robust customer relations
- Designed and executed congress participation strategies / training workshops to enhance brand & product visibility, localizing EU marketing campaigns and collaterals
- Successfully oversaw budget planning for Marketing and Educational events and HCPs participations
Tenders & Offers, Marketing & Congress’s Assistant
GE Healthcare Greece
10.2002 - 04.2003
- Developed expertise in healthcare market research, commercialization, sales & marketing operations along with congress management
Education
Bachelor of Science - Biomedical Engineering
University of West Attica
Athens, Greece 04.1998 - 01.2004
Skills
Sales Leadership & Team Management
Certification
Digital Marketing, EKPA University
Timeline
Education Solutions Lead
Johnson & Johnson MedTech Greece
11.2023 - 01.2025
Business Development & Customer Engagement Manager
Johnson & Johnson MedTech Greece
11.2022 - 11.2023
Field Product Manager
Johnson & Johnson MedTech Greece
09.2016 - 11.2022
Key Account Specialist
Johnson & Johnson MedTech Greece
09.2012 - 09.2016
Product & Sales Specialist
Johnson & Johnson MedTech Greece
07.2006 - 09.2012
Tenders & Offers, Marketing & Congress’s Specialist
GE Healthcare Greece
04.2003 - 07.2006
Tenders & Offers, Marketing & Congress’s Assistant
GE Healthcare Greece
10.2002 - 04.2003
Bachelor of Science - Biomedical Engineering
University of West Attica
04.1998 - 01.2004
Digital Marketing, EKPA University
Marketing Mix & Brand, EKPA University
LinkedIn Fundamentals, Knowcrunch
Big Picture Core I Program, The Big Picture Partners LLC
LAUNCH EXCELLENCE Training, Johnson & Johnson
Clinical & Sales Mastery Course - Part I, Biosense Webster
ICE Champions Meeting, Biosense Webster
Clinical and Sales Mastery Course - Part II, Biosense Webster
C3 Clinical Training Course, Biosense Webster
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Greek
Awards
- European BW Award, Top Clinical Support Specialist EMEA
- Prix Galien 2021, The best Medical Product in Greece
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