Microsoft office
Pavlos Kefalas
Senior Brand Manager
Summary
Dynamic Senior Brand Manager with a proven track record at Keeper Group, enhancing brand visibility and market penetration through innovative strategies. Excelled in stock management across multiple locations, leveraging excellent analytical skills and strong communication abilities. Achieved significant customer retention by developing targeted marketing campaigns and training programs. Skilled in brand strategy and performance monitoring, adept at working under pressure.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
1
1
Language
Work History
Senior Brand Manager
Keeper Group
03.2024 - Current
· Responsible for Hikvision brand
· Stock management for Greece & Cyprus warehouses worth up to 0,5m €
· Competition monitoring & analysis
· Pricing Planning
· Market research for Greek & Cyprus
· Design, launch and monitor marketing campaigns in social media
· Develop policies related to customer retention & loyalty
· Organizing trainings, seminars and events under Hikvision Brand
· Maintain B2B platform for Hikvision products
Product Manager
Intercars S.A.
09.2021 - 02.2024
· Truck division spare parts management
· Stock management for Greece main warehouse and 34 branches
· Competition monitoring & analysis
· Pricing Planning
· Market research
· Design, launch and monitor marketing campaigns
· Planning Trainings
Assistant Brand Manager
P.Papadopoulos S.A
05.2013 - 08.2021
· Stock management of Husqvarna, Jonsered & Partner products for P.Papadopoulos and Agroland Bulgaria
· Pricing Planning
· Design, launch and monitor marketing campaigns
Visiting Researcher
NTNU
08.2010 - 03.2011
Subject: Comparative Life Cycle Assessment of energy and food cultivations in Greece
Education
Training Programme - Introduction To Business Analytics & Big Data
Athens University of Economics And Business
Athens 03.2016 - 06.2016
Master of Science - Environmental Engineering
National Technical University of Athens
Athens 09.2009 - 09.2011
Bachelor of Science - Agricultural Engineering
Agricultural University of Athens
Athens 09.2008 - 10.2008
Skills
Brand strategy
Software
Softone, Navision, Entersoft
Timeline
Senior Brand Manager
Keeper Group
03.2024 - Current
Product Manager
Intercars S.A.
09.2021 - 02.2024
Training Programme - Introduction To Business Analytics & Big Data
Athens University of Economics And Business
03.2016 - 06.2016
Assistant Brand Manager
P.Papadopoulos S.A
05.2013 - 08.2021
Visiting Researcher
NTNU
08.2010 - 03.2011
Master of Science - Environmental Engineering
National Technical University of Athens
09.2009 - 09.2011
Bachelor of Science - Agricultural Engineering
Agricultural University of Athens
09.2008 - 10.2008
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