Pelousa Tsirou

As a marketing undergraduate student, known for my spontaneous and creative personality, I bring enthusiasm and fresh ideas to every project. I constantly push myself to learn and evolve. Having been a dynamic Digital Marketing Manager with a proven track record at Tiki Tiki Kid's Clothing Brand, I elevated brand awareness through innovative campaigns and enhanced audience engagement. Skilled in video editing and project management, I thrive in fast-paced environments, delivering impactful results and fostering collaboration within teams.

• Quickly adapted global Vogue content to suit local market needs, contributing from the very first day in the Digital & Social Media department.
• Pitched and authored original editorial content for Vogue Greece’s website and social channels, showcasing a strong editorial voice.
• Produced video content and executed creative concepts for Vogue Greece’s TikTok, targeting Gen Z audiences with innovative, on-trend storytelling.
• Collaborated with the digital team to shape Vogue Greece’s online presence, offering fresh and engaging creative ideas.
• Led the digital marketing strategy for a fashion brand across all platforms, developing a unified brand voice and improving performance metrics.
• Grew and managed all social media accounts, developing high-performing content and campaigns that boosted engagement and visibility.
• Served as the Creative Director for all brand campaigns, overseeing concept development, production, and execution.
• Designed and directed the aesthetic of Tiki tiki's physical stores, ensuring alignment between in-person and digital brand identity.
• Created and edited professional photo and video content, including campaign photography, video montages, and behind-the-scenes visuals.
• Curated music and sound design for brand content and in-store experiences to enhance storytelling and brand mood.
• Played a pivotal role in the brand’s feature in Vogue Greece’s April 2024 issue, reflecting the success of visual identity and marketing strategy.