Pepy Siouti

• Reporting to CSMO of Sani/Ikos Group.
• Restructured Brand Department and established processes and procedures to facilitate internal and regional teams requirements.
• Lead Brand Repositioning projects for both SR/IR and established long- term brand strategy to differentiate them in competitive markets and ensure alignment with business objectives.
• Established brand guidelines and standards, campaign manuals and go-to-market toolboxes to secure brand consistency across all company departments and across all content produced.
• Conducted brand surveys, consumer research, and competitive benchmarking to identify market opportunities and inform strategic decision-making.
• Developed and executed strategic global marketing campaigns across various channels, including print, digital, social media, and events, to increase brand awareness and drive sales growth.
• Developed and implemented global social media strategy and launched new platforms.
• Led team of 12 marketers, strategists and social media experts fostering a culture of creativity, collaboration, and continuous improvement.

• Reported directly to the President of the company
• Responsible for planning and implementing long term strategy for La Mer, Bobbi Brown, Jo Malone London, Killian and Frederic Malle brands in Balkans region (5 brands in 5 countries)
• Led company to successful Brand launches in Balkans and growth by developing initial product roadmap and go-to-market strategy.
• Led brands in double digit Net Sales growth and profitability via sustainable strategies from 2014 to 2019
• Provided leadership, guidance and management to brands direct teams in Greece (headcount 90) and to Country Managers in Balkans
• Enhanced operational success through effective staffing, on-going coaching and strong training
• EMEA Best Practice in 2018 in CRM and Loyalty NCC program
• Member of Global La Mer taskforce in 2017

• Responsible for managing and developing La Mer, Bobbi Brown, Jo Malone and Aramis & Designer Fragrances brands in the Balkans region
• Responsible for managing sales and marketing staff (Headcount of 25)
• Launched successfully the brands in the Balkans region. (Romania & Cyprus)
• Developed brands image while maintaining corporate standards
• Captured new customers by optimizing business strategies and launching new services to diversify offerings
• Fasted growing brands in corporation for 3 consecutive years

• Head of Marketing Team of 7 people
• Developed and implemented marketing strategies to enhance customer frequency, loyalty and increase spending average (4 department stores)
• Budgeted and monitored of A&P expenses
• Created and implemented Marketing Plan, Media Plan, and Promotional Plan of the stores
• Launched the Internet site & the Social Media and led the Strategy
• Part of the Team who led the re-branding phase
• Developed innovative and targeted collateral to support overall branding objectives
• Redesigned and published the notosgalleries magazine
• Implemented qualitative and quantitative market research

• Managed the Marketing Plan for the Greek market
• Budgeted and monitored of A&P expenses
• Coordinated New Launches and organized press activities
• Compiled product, market and customer data to forecast accurate sales
• Reported Monthly Sales
• Elected "Brand Manager Guerlain of Year 2005" among all BMs in Europe

Privately held medium sized manufacturing company operating in the lingerie industry

• Developed sales reports and performed competitive market analysis & survey
• Helped in photo shootings and catalogues creation