Ahrefs
Petros Katsouridis MSc (Hons)
Digital Marketing Executive / Social & Digital Media Expert
Athens
Quality is not an act, it is a habit.
Aristotle
Summary
Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. Strong background in digital marketing and proven experience in content strategy, link building, keyword strategy and social media. Successful Content Marketing Specialist with 4 years of converting casual browsers into loyal customers.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
3
3
Languages
2
2
Years of Volunteering
7
7
Certificates
Work History
Content and Digital Marketing Executive
Mideast Travel
Athens
02.2023 - Current
- Developed strategies to optimize website content for search engine visibility.
- Approved, reviewed and edited content flowing to website.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Freelance Digital Market Specialist
otherwise
01.2022 - Current
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Answered client queries and complaints to provide strong customer service.
- Communicated company promotions, products and services to clients to increase brand awareness and overall revenue.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target clients based on keyword targeting.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Freelance Digital Media Expert
Oni Communications
Athens
10.2022 - 05.2023
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Wrote and distributed press releases and social media content for clients and company.
- Secured media coverage for clients, company and specific campaigns.
SEO Copywriter
PRESSGROUP
Athens
09.2020 - 02.2023
- Responsible to check Google Analytics and AHREFS
- Reviewed reports and recommended changes to improve copy flow.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Founder
Psychopolis.gr
09.2021 - Current
- Leveraged strong understanding of WordPress core to manipulate admin and theme components.
- Developed and implemented WordPress sites, themes and plugins.
- Generated WordPress themes and integrated OTS plugins for expanded functionality.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Interviewed individuals by phone, video chat and in-person to write news stories.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Translated technical terminology and jargon into plain, clear language.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
Freelance Editor
In2life.gr
Athens
10.2021 - Current
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Interviewed individuals by phone, video chat and in-person to write news stories.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
Freelance Digital Media Manager
Betsi.gr
07.2023 - Current
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Conducted simple keyword research and used SEO guidelines to increase web traffic.
- Strengthened content by thoroughly editing and proofreading content.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Edited and sourced images and videos
- Tracked, reported and analyzed website analytics
Editor
Online
Athens
09.2021 - 11.2021
- Responsible for completing articles about technology, cinema and music.
Education
Master Degree - Digital Media And Interactive Environments
09.2021 - 04.2023
- Graduation with honors: 9.1
Bachelor Degree - Communication And Media
09.2020 - Current
Bachelor Degree - Sociology
09.2015 - 06.2019
Skills
Editing skills
Computer Skills
Online marketing strategies
Social Media Management
Communication planning
Content Marketing
Google Analytics
SEO and analytics
Building advertisements
Headline writing
Promotional marketing and advertising
Python Entry Level
Certification
Online Branding and Communications - AUEB
Timeline
Freelance Digital Media Manager - Betsi.gr
07.2023 - Current
Online Branding and Communications - AUEB
04-2023
Content and Digital Marketing Executive - Mideast Travel
02.2023 - Current
Freelance Digital Media Expert - Oni Communications
10.2022 - 05.2023
Freelance Digital Market Specialist - otherwise
01.2022 - Current
Digital Marketing - Google Digital Workshop
12-2021
Inbound Marketing - HubSpot Academy
12-2021
Freelance Editor - In2life.gr
10.2021 - Current
University of Athens - Master Degree, Digital Media And Interactive Environments
09.2021 - 04.2023
Founder - Psychopolis.gr
09.2021 - Current
Editor - Online
09.2021 - 11.2021
University of Athens - Bachelor Degree, Communication And Media
09.2020 - Current
SEO Copywriter - PRESSGROUP
09.2020 - 02.2023
Crime and Cinema - EASTE
06-2019
Relationship Psychoanalysis - Dromokaitio Hospital
06-2019
Panteion University - Bachelor Degree, Sociology
09.2015 - 06.2019
Software
Wordpress
Google Console Suite
Semrush
Mailchimp
Office Suite
Adobe Photoshop
Canva
Moosend
Volunteering
- KETHEA | 20/01/2017 - 01/04/2018 - I had the opportunity to work directly with individuals who were seeking recovery. My responsibilities included assisting with group sessions or individual counseling, helping with administrative tasks, organizing events, or fundraising.
- ONISIMOS | 01/04/2017 - 01/04/2018 - My responsibilities included providing food and basic necessities, helping with shelter or housing placement, assisting with medical care or mental health services.