Ahrefs
Petros Katsouridis MSc (Hons)
Digital Marketing Executive / Social & Digital Media Expert
Athens
Quality is not an act, it is a habit.
Aristotle
Summary
Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities. Strong background in digital marketing and proven experience in content strategy, link building, keyword strategy and social media. Successful Content Marketing Specialist with 4 years of converting casual browsers into loyal customers.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
3
3
Languages
2
2
Years of Volunteering
7
7
Certificates
Work History
Content and Digital Marketing Executive
Mideast Travel
Athens
02.2023 - Current
- Developed strategies to optimize website content for search engine visibility.
- Approved, reviewed and edited content flowing to website.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Freelance Digital Market Specialist
otherwise
01.2022 - Current
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Answered client queries and complaints to provide strong customer service.
- Communicated company promotions, products and services to clients to increase brand awareness and overall revenue.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Completed keyword research to target clients based on keyword targeting.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Freelance Digital Media Expert
Oni Communications
Athens
10.2022 - 05.2023
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Wrote and distributed press releases and social media content for clients and company.
- Secured media coverage for clients, company and specific campaigns.
SEO Copywriter
PRESSGROUP
Athens
09.2020 - 02.2023
- Responsible to check Google Analytics and AHREFS
- Reviewed reports and recommended changes to improve copy flow.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Conducted interviews with subject matter experts to generate topics.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Founder
Psychopolis.gr
09.2021 - Current
- Leveraged strong understanding of WordPress core to manipulate admin and theme components.
- Developed and implemented WordPress sites, themes and plugins.
- Generated WordPress themes and integrated OTS plugins for expanded functionality.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Interviewed individuals by phone, video chat and in-person to write news stories.
- Wrote compelling, succinct, clear news scripts under tight deadlines.
- Translated technical terminology and jargon into plain, clear language.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Increased customer engagement through social media.
Freelance Editor
In2life.gr
Athens
10.2021 - Current
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Interviewed individuals by phone, video chat and in-person to write news stories.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
Freelance Digital Media Manager
Betsi.gr
07.2023 - Current
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Conducted simple keyword research and used SEO guidelines to increase web traffic.
- Strengthened content by thoroughly editing and proofreading content.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Edited and sourced images and videos
- Tracked, reported and analyzed website analytics
Editor
Online
Athens
09.2021 - 11.2021
- Responsible for completing articles about technology, cinema and music.
Education
Master Degree - Digital Media And Interactive Environments
09.2021 - 04.2023
- Graduation with honors: 9.1
Bachelor Degree - Communication And Media
09.2020 - Current
Bachelor Degree - Sociology
09.2015 - 2019.06
Skills
Editing skills
Certification
Online Branding and Communications - AUEB
Timeline
Freelance Digital Media Manager - Betsi.gr
07.2023 - Current
Online Branding and Communications - AUEB
04-2023
Content and Digital Marketing Executive - Mideast Travel
02.2023 - Current
Freelance Digital Media Expert - Oni Communications
10.2022 - 05.2023
Freelance Digital Market Specialist - otherwise
01.2022 - Current
Digital Marketing - Google Digital Workshop
12-2021
Inbound Marketing - HubSpot Academy
12-2021
Freelance Editor - In2life.gr
10.2021 - Current
University of Athens - Master Degree, Digital Media And Interactive Environments
09.2021 - 04.2023
Founder - Psychopolis.gr
09.2021 - Current
Editor - Online
09.2021 - 11.2021
University of Athens - Bachelor Degree, Communication And Media
09.2020 - Current
SEO Copywriter - PRESSGROUP
09.2020 - 02.2023
Crime and Cinema - EASTE
06-2019
Relationship Psychoanalysis - Dromokaitio Hospital
06-2019
Panteion University - Bachelor Degree, Sociology
09.2015 - 2019.06
Software
Wordpress
Google Console Suite
Semrush
Mailchimp
Office Suite
Adobe Photoshop
Canva
Moosend
Volunteering
- KETHEA | 20/01/2017 - 01/04/2018 - I had the opportunity to work directly with individuals who were seeking recovery. My responsibilities included assisting with group sessions or individual counseling, helping with administrative tasks, organizing events, or fundraising.
- ONISIMOS | 01/04/2017 - 01/04/2018 - My responsibilities included providing food and basic necessities, helping with shelter or housing placement, assisting with medical care or mental health services.
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