Raki Hadjiossif
CX, Data & Analytics | Consumer Research | Data-Driven Initiatives
Archiepiskopou Leontiou A 29, Latsia
Summary
A results-driven professional with more than 15 years of experience in managing data-driven initiatives and leading key projects. My expertise lies in unlocking the value of data to drive true business impact, by leveraging solid commercial understanding, effective communication and storytelling skills.
Passionate about continuous learning, exploring innovative methods and fostering collaboration to overcome barriers. Skilled at conveying complex insights with clarity and building strong, trusted relationships with stakeholders at all levels.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Consumer Journey Lead
Philip Morris International
09.2021 - Current
- Leverage multi-source consumer insights to drive strategic commercial initiatives and address critical business challenges.
- Analyze end-to-end consumer journeys to pinpoint pain points and opportunities, specifying strategic KPIs for each phase and delivering data-driven CX enhancements.
- Work with data teams - both internal & external - to develop and implement processes for gathering and analyzing consumer data.
- Active member of the PMCY's SteerCo contributing to strategic decisions and guiding commercial activities.
- Design and implement NPS system across 15 touchpoints, generating actionable insights to enhance satisfaction and loyalty.
- Develop a 'Next Best Action' tool, boosting personalization by automating tailored communication and offerings to distinct consumers as per their individual preferences and behaviors.
- Actively involved in the design and implementation of IQOS loyalty club to boost consumer engagement and retention.
- Utilize segmentation tools and advanced predictive analytics to build personas and execute successful CRM campaigns.
- Oversee BI dashboard development to enhance data accessibility and information sharing.
Senior Analytics Consultant
Nielsen IQ
09.2020 - 09.2021
- Managed large-scale, high-impact global projects for strategic clients (Anheuser-Busch InBev, Scandinavian Tobacco Group, P&G), ensuring timely and successful delivery.
- Optimized coordination between internal teams and external vendors for seamless project execution.
- Delivered insights and strategic recommendations through compelling presentations and analytical consultations.
Regional Account Manager, Europe
Nielsen
01.2014 - 09.2020
- Managed a high-profile tobacco client (Philip Morris) and led a results-driven team overseeing consumer research projects across Europe.
- Partnered with key clients to identify opportunities, design surveys, and deliver valuable consumer insights.
- Led business development, negotiating proposals and aligning stakeholder expectations with project goals.
- Drove cross-department collaborations to execute innovative initiatives and improve operations.
- Contributed to Nielsen Cyprus' Events and Communications Committee, enhancing internal communication and engagement.
Brand Manager, Marketing Department
Tryfon Tseriotis
11.2011 - 12.2013
- Developed marketing plans and guided the implementation of all brand related activities, aligning brand initiatives with strategy and budget.
- Analyzed brand performance, market trends and competition to optimize positioning in the market.
- Explored the potential of launching new on-pack promotional offers or new product lines.
- Oversaw the development and implementation of all marketing activities, collaborating with internal and external parties to ensure impactful messaging.
Senior Research Executive/ Research Executive
Nielsen
05.2004 - 10.2011
- Led projects across Europe, the Middle East, and Africa for key client accounts (P&G, Philip Morris) as the main stakeholder contact.
- Collaborated with clients and internal teams to deliver high-quality, on-time results.
- Analyzed market trends to produce strategic reports and recommendations.
- Participated in ACT Now initiative, identifying workflow inefficiencies and proposing solutions to enhance team productivity.
Education
Master of Arts - Corporate Strategy And Governance
The University of Nottingham
Nottingham, United Kingdom 04.2001 -
Bachelor of Science - Business Management
University of East Anglia
Norwich, United Kingdom 04.2001 -
Skills
Customer Experience
Consumer Insights
Data Analysis
Problem Solving
Team Leadership
Change Management
Business Analysis
Quantitative and Qualitative Research Skills
Account Management
Performance Management
Flexible and adaptable
Multitasking
Effective Communication
Microsoft Office Proficiency
Experienced SAP User
Certification
Core Catalyst Certification Program | Sparkademy
Awards
Award: IQOS loyalty Club (2024)
Award: Nielsen Individual Art Award (2021, 2006)
Award: Nielsen Team Award (2014, 2010, 2009)
Nomination: Champion of ‘Customer Experience’ (2019, 2020)
Nomination: Europe HiPo Team (2010, 2011).
Timeline
Core Catalyst Certification Program | Sparkademy
02-2023
Consumer Journey Lead
Philip Morris International
09.2021 - Current
Senior Analytics Consultant
Nielsen IQ
09.2020 - 09.2021
Regional Account Manager, Europe
Nielsen
01.2014 - 09.2020
Brand Manager, Marketing Department
Tryfon Tseriotis
11.2011 - 12.2013
Senior Research Executive/ Research Executive
Nielsen
05.2004 - 10.2011
Master of Arts - Corporate Strategy And Governance
The University of Nottingham
04.2001 -
Bachelor of Science - Business Management
University of East Anglia
04.2001 -
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