Rena Lekka
Marketing Manager
Athens,A1
Summary
Experienced marketing professional with a strong background in team guidance, project management, and strategic goal achievement. Excels in developing efficient processes, successful strategies, and increasing market shares. Known for reliability and adaptability, with a swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth and vision.
Overview
2025
2025
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Marketing Manager Ducati
KOSMOCAR S.A
10.2019 - Current
- Manage budgets, allocating funds strategically towards high-impact initiatives that supports overall business goals.
- Liaise daily with the Headquarters of Ducati Motor Holding and Top management in Greece for Marketing & Sales topics, to discuss, evaluate overall business and provide solutions to accomplish shared objectives.
- Monitor all goals and KPI's agreed with Ducati MH.
- Manage PR and Communication department's budget.
- Increase brand awareness by developing and implementing marketing campaigns.
- Establish brand guidelines to ensure consistency across all marketing materials, communication and Dealer Corporate Identity.
- Organize successful trade show exhibits, showcasing products or services effectively to potential customers.
- Organize dealer events and create memorable experiences for Motorcycle community to increase brand appeal and generate sales.
- Implement CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Boost customer retention rates, establishing robust follow-up system and personalizing client interactions.
- Optimize website content for increased web traffic & negotiate partnerships with key influencers, maximizing brand exposure in target markets.
- Work across various platforms to create, generate, manage and schedule systematic reports for Top management.
- Collaborate with Top management to implement continuous improvements and exceed business goals.
- Establish strong relationships with key media contacts, securing positive coverage for Ducati news.
- Boost social media presence with the creation of compelling content, resulting in increased followers and engagement rates.
- Built and maintain relationships with key spokespeople, advocates and opinion leaders.
- Manage full product lifecycle, from production to dealer delivery.
- Continuously improve internal processes by gathering feedback from team members, analyzing performance metrics, and making necessary adjustments.
- Coordinate project planning and execution with team members and team leads.
- Organize regularly team meetings focused on sharing best practices for addressing common issues faced during a project or event, fostering collaboration across departments.
- Develop strong relationships with team, through regular communication, support and recognition of their contribution to the company.
Communications Manager Audi
KOSMOCAR SA
12.2015 - 09.2019
- Managed communication department's 1€ million budget.
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
- Coordinated with marketing department to align advertising campaigns with overall communication goals.
- Analyzed feedback from communication campaigns to refine strategies and tactics.
- Developed and promoted Audi brand, images and identity to media and public.
- Optimized media mix by continuously testing different channels, formats, and messaging based on performance insights.
- Evaluated competitor strategies, adjusting tactics as needed to maintain a competitive edge in the premium market.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with company officials and advertising agencies.
- Inspected layouts and advertising copy and edited scripts, audio and video and other promotional material to adhere to specifications.
- Designed creative events that resonated with target audiences and enhanced brand image.
- Led cross-functional teams to successfully plan and execute large-scale events.
- Established clear objectives and goals for each event, drove execution toward goals, measured and monitored results to track impact and identify areas for improvement in future events.
Product Manager Audi
KOSMOCAR SA
10.2014 - 12.2015
- Managed full product lifecycle, from production to dealer delivery.
- Optimized product performance with data-driven analysis and continuous improvement initiatives in product range, pricing and sales activities.
- Worked across various platforms to create, generate, manage and schedule systematic reports for senior management and Audi AG.
- Developed product documentation to communicate upcoming features and product info to internal teams and to final customers.
- Collaborated with sales, marketing, and support teams to launch products on time.
- Coordinated project/event planning and execution with team members and team leads.
- Developed detailed timelines and project plans to ensure efficient progress toward critical deadlines in the lead-up to events.
Product Manager Renault-Dacia
TEOREN MOTORS LTD
Athens, Attica
09.2013 - 10.2014
- Launched successful products (Passenger cars & LCV) by optimizing product pricing strategies to maximize revenue while maintaining competitive market positioning.
- Optimized product performance with data-driven analysis and continuous monitor of competitors sales and marketing actions.
- Managed stakeholder expectations effectively throughout the entire product & pricing development process.
- Developed effective training presentations and materials that drove increased product knowledge among dealers sales staff, resulting in higher sales rates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Coordinated project planning and execution with team members and team leads.
Product Manager Renault-Dacia
PGA GREECE
Athens, Attica
01.2012 - 12.2013
- Launched successful products (Passenger cars & LCV) by optimizing product pricing strategies to maximize revenue while maintaining competitive market positioning.
- Analyzed opportunities, by continuous monitoring of competitors sales and marketing actions
- Developed effective training presentations and materials that drove increased product knowledge among dealers sales staff, resulting in higher sales rates.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Coordinated project planning and execution with team members and team leads.
Product Manager Volkswagen
KOSMOCAR SA
Athens, Attica
09.2010 - 10.2012
- Managed full product lifecycle, from production to launch.
- Analyze market data and monitor competitors
- Proposed pricing positioning and marketing actions, in order to achieve product goals and metrics.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Launched successful products by conducting thorough market research and identifying customer needs.
- Managed event logistics and operations.
- Coordinated diverse teams, establishing clear roles and responsibilities for effective collaboration during events.
Retail Marketing Manager
DELCAR (dealer of Used Cars)
Athens
1 2005 - 11.2008
- Managed store organization, maintenance, and purchasing functions.
- Continuously assessed store layout to optimize product placement for enhanced visibility and impulse purchases from customers.
- Create & develop the communication program (mainly promotional activities, loyalty programs & emails / advertising campaign)
- Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
Group Product Manager
Citroën Hellas S.A
Athens
01.2003 - 12.2004
- Managed product lifecycle from factory order to dealer delivery. Launched successful products - Passenger cars & LCV - and achieved high market share by continuous competitor analysis and adjusting pricing positioning accordingly.
- Analyzed opportunities, by continuous monitoring of competitors sales and marketing actions
- Collaborated with sales, marketing, and support teams to launch products on time.
- Developed effective training presentations and materials that drove increased product knowledge among dealers sales staff, resulting in higher sales rates.
- Created all marketing materials and info related to products
- Coordinated project planning and execution with team members and team leads.
- Group Product Manager for passenger & light commercial vehicles
- Control of advertising plans and other tactical activities in co-operation with Advertising Manager
- Stock ordering and planning in collaboration with Sales and Marketing Managers
- Responsible for Company's Annual Marketing Plan on 2003
- Coordinated project planning and execution with team members and team leads.
- Achievements : Launch of Citroen Hellas website in Greece
Product Manager
Citroën Hellas S.A
01.1999 - 11.2003
- Managed product lifecycle from factory order to dealer delivery. Launched successful products - Passenger cars & LCV - and achieved high market share by continuous competitor analysis and adjusting pricing positioning accordingly.
- Analyzed opportunities, by continuous monitoring of competitors sales and marketing actions
- Collaborated with sales, marketing, and support teams to launch products on time.
- Developed effective training presentations and materials that drove increased product knowledge among dealers sales staff, resulting in higher sales rates.
- Created all marketing materials and info related to products
- Stock ordering and planning in collaboration with Sales and Marketing Managers
- Coordinated project/event planning and execution with team members and team leads.
Junior Marketing Assistant
Fiat Auto Hellas S.A
03.1997 - 01.1999
- Collected and analyzed data from variety of sources to create detailed market research reports for senior management
- Supported the Brand Managers in product related topics for the brands (Fiat & Alfa Romeo)
- Reporting to the Headquarters (Fiat Auto SPA)
- Coordinated the edition of House Organs magazines for brands Fiat & Alfa Romeo
Logistics Assistant
Fiat Auto Hellas S.A
Athens
01.1994 - 02.1997
- Managed the model's equipment in the factory ERP system called SAME (range, model, colors, etc)
- Monthly ordering input
- Coordinate with sales and marketing teams to ensure proper stock levels
- Streamlined logistics operations by implementing efficient processes and procedures.
- Achievements/Special projects : Training of dealers network to the new ERP ordering system , called SAME
Editorial Intern
ΚΥΝΗΓΟΣ & ΦΥΣΗ (HUNTING & NATURE)
01.1993 - 01.1994
- Managed appointment scheduling for multiple staff members, ensuring smooth daily operations.
- Enhanced editorial content by proofreading and editing articles for grammar, style, and clarity.
- Provided ongoing support to subscribers, addressing any questions or concerns promptly and professionally.
Sales Advisor
CELLAR S.A
01.1991 - 01.1993
- Increased sales by offering advice on purchases and promoting additional products.
- Created customized solutions for clients'' unique needs, resulting in enhanced customer loyalty.
- Demonstrated features, answered questions and offered solutions.
Assistant to the General Manager
S. Kalantidou & Partners
01.1990 - 01.1991
- Created a welcoming atmosphere for visitors by greeting them professionally upon arrival and addressing any inquiries they had promptly.
- Managed mail and both incoming and outgoing correspondence, mail, email and faxes.
- Improved office organization through maintaining filing systems and updating contact databases.
- Organized high-profile events that showcased company achievements while strengthening company's partnerships.
Education
Professional Diploma in Digital Marketing -
Knowcrunch
Athens 09.2017 - 12.2017
Diploma in Marketing -
Hellenic Management Association (HMA-EEDE)
Athens 04.1995 - 01.1998
Graduate -
General Lyceum of Ag. Dimitrios
Athens 09.1986 - 06.1989
Skills
Marketing campaign development
Budgeting and Allocation
Digital Marketing
Product Management
Team building & motivation
Goals and performance
Budgeting and Allocation
Personal Information
- Age: 53
- Date of Birth: 06/27/71
References
Upon request
Training
- Leadership Academy | 2/2023 - 4/2023
- Professional Diploma of Education, Digital and Social. Content Management Systems (CMS) and Digital Marketing | 2019
- Business english | 2017
- Excel for the workplace | 2015
- "Train the trainer" for models : Citroen Saxo, Citroen C3, Citroen C3 Pluriel, Citroen Picasso | 1999 to 2004
- Monthly training in Italy for |the application of the Logistics software | 10/01/96 - 10/2/96
- 18 hours seminar «Communication channels & Public Relation», 06/01/95
- Seminar «Communication-Team building» 12/01/94
- «Customer Management», 11/01/94
Timeline
Marketing Manager Ducati
KOSMOCAR S.A
10.2019 - Current
Professional Diploma in Digital Marketing -
Knowcrunch
09.2017 - 12.2017
Communications Manager Audi
KOSMOCAR SA
12.2015 - 09.2019
Product Manager Audi
KOSMOCAR SA
10.2014 - 12.2015
Product Manager Renault-Dacia
TEOREN MOTORS LTD
09.2013 - 10.2014
Product Manager Renault-Dacia
PGA GREECE
01.2012 - 12.2013
Product Manager Volkswagen
KOSMOCAR SA
09.2010 - 10.2012
Group Product Manager
Citroën Hellas S.A
01.2003 - 12.2004
Product Manager
Citroën Hellas S.A
01.1999 - 11.2003
Junior Marketing Assistant
Fiat Auto Hellas S.A
03.1997 - 01.1999
Diploma in Marketing -
Hellenic Management Association (HMA-EEDE)
04.1995 - 01.1998
Logistics Assistant
Fiat Auto Hellas S.A
01.1994 - 02.1997
Editorial Intern
ΚΥΝΗΓΟΣ & ΦΥΣΗ (HUNTING & NATURE)
01.1993 - 01.1994
Sales Advisor
CELLAR S.A
01.1991 - 01.1993
Assistant to the General Manager
S. Kalantidou & Partners
01.1990 - 01.1991
Graduate -
General Lyceum of Ag. Dimitrios
09.1986 - 06.1989
Retail Marketing Manager
DELCAR (dealer of Used Cars)
1 2005 - 11.2008
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