Rezan Tufa
Tirana
Summary
Ambitious Planning Manager with +10 years leading organizational planning functions in support of overall business strategy and goal achievement. Knowledgeable industry veteran with background analyzing report data, controlling inventory and forecasting. Innovative with history crafting new strategies for planning process and tactics to boost sales. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Commercial Planning Manager
Philip Morris International
03.2022 - Current
- Contribute to trade channel strategy/channel roles and channel mix optimization to execute omnichannel commercialization strategy and plan
- Lead Digital Trade Engagement based on defined strategy including Change Management Roadmap
- Lead, Train and motivate Team in order to meet set KPIs
- Consolidate the Commercial Deployment plan
- Participate in the Consumer programs/Marketing & Digital team governance and provide Input and recommendation to the overall Marketing and Digital short / long term plans as consumer value management and portfolio Subject matter expert.
- Lead Local PMO Meeting and agenda. Alignment with all the departments for all the activities and yearly planned activities for deployment. involved form the Initial phase , with approvals and budget until closed phase.
- Budget Variance and Schedule variance closely monitored throughout all the project phases.
Acquisition and Awareness Executive
Philip Morris International
01.2021 - 04.2022
- Working in a Cross Department Team with SEE Cluster
- Responsible for all the programs, offers, and mechanics related to building Awareness and generate new Acquisitions
- Acquisition Programs developed to address both Albania and SEE Cluster PMO , Agile Methodologies , Lead Generation Programs , Consumer Journey , Leads Management
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Developed innovative solutions to complex problems, resulting in improved organizational performance.
- Reviewed employee concerns and new opportunities to drive business strategies.
RRP Developer
Philip Morris International
02.2019 - 01.2021
- Supervising a Team of 10 Field Sales Representative (IQOS Coaches) since the launching of IQOS in Albania
- Lead Generation , Communication , Coaching and managing the daily tasks , routines etc
- Collaborated with cross-functional teams to ensure seamless integration of new features.
- Adapted quickly to new technologies and programming languages, enhancing overall team productivity.
- Continuously updated skills through training courses, workshops, and self-study—staying current on industry trends and emerging technologies.
Sales Area Manager
Telekom Albania
06.2012 - 02.2019
- Managing a Region with network Coverage of 16 exclusive shops in Albania and more than 80+ Point of Sales (POS)
- Responsible to increase the sales in area, to achieve targets, to make trainings for all the new incomers in the shop or in the other points of sale, and also expand the area and provide better coverage and easier the Consumer Roadmap to our POS.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
Shop Manager
Telekom Albania
12.2011 - 06.2012
- Managing a staff of 4(four) employees, to make possible the archivement of the targets given by the superior manager and to increase the sales in the shop.
- Maintained a clean, safe, and inviting store environment for both customers and employees by enforcing proper safety protocols and cleanliness standards.
- Delivered excellent customer service by addressing and resolving customer inquiries and complaints.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed inventory levels for optimal product availability, resulting in fewer stockouts and increased sales.
Shop Sales Representative
Telekom Albania
01.2009 - 01.2012
- Collaborated with team members to consistently meet or exceed monthly sales targets.
- Established strong rapport with customers, cultivating repeat business and generating a loyal clientele base.
- Demonstrated versatility by assisting in various store departments as needed to maintain efficient operations during peak periods or staff shortages.
- Utilized CRM systems effectively for tracking client preferences; enabling tailored communication efforts that foster lasting relationships.
Area Sales Manager
Abissnet Sh.a
05.2009 - 11.2009
- Responsible to increase the sales in my area and to provide other customers to my company.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
Education
Postgraduate Degree - Real Estate
Universiteti Politeknik I Tiranës
Tirana, Albania03.2017
Master's Degree - Corporate Governance
Europian University of Tirana
Tirana , Albania01.2015
Master of Business Administration (M.B.A.) - Business Administration and Management, General
Agricultural University of Tirana
01.2011
Bachelor's Degree - Business Management
Agricultural University of Tirana
Tirana , Albania01.2009
Skills
Data Analytics
Employee Development
Competitive Analysis
Relationship Building
Issue Resolution
Department management
Budget Preparation
Cross-Functional Collaboration
Teamwork and Collaboration
Problem-Solving
Problem-solving abilities
Multitasking Abilities
Scheduling and Coordinating
Managing Operations and Efficiency
Operations Management
Strategic Planning
Business Analysis
Crisis Management
Project Planning
Risk Management
Negotiation
Revenue Growth
Performance Evaluations
Idea Development and Brainstorming
Cost Control
Problem-solving aptitude
Certification
- PMI Kick Off - Waterfall
- Giving and receiving Feedback for Management and leadership
- Seth Godin on presenting to persuade
- PMI Kick Off - Agile
- Goal Setting Mastery course
Languages
English
Italian
Personal Information
Title: Manager Commercial Planning
Timeline
Commercial Planning Manager
Philip Morris International
03.2022 - Current
Acquisition and Awareness Executive
Philip Morris International
01.2021 - 04.2022
RRP Developer
Philip Morris International
02.2019 - 01.2021
Sales Area Manager
Telekom Albania
06.2012 - 02.2019
Shop Manager
Telekom Albania
12.2011 - 06.2012
Area Sales Manager
Abissnet Sh.a
05.2009 - 11.2009
Shop Sales Representative
Telekom Albania
01.2009 - 01.2012
Postgraduate Degree - Real Estate
Universiteti Politeknik I Tiranës
Master's Degree - Corporate Governance
Europian University of Tirana
Master of Business Administration (M.B.A.) - Business Administration and Management, General
Agricultural University of Tirana
Bachelor's Degree - Business Management
Agricultural University of Tirana
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