Romina Tsouni
London
Summary
Adaptive leader driving sustainable marketing sourced and influenced pipeline by leveraging market potential, executing topnotch marketing techniques through all demand generation and digital channels. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
18
18
years of professional experience
Work History
Head of Marketing
EXUS Ltd
London
02.2021 - Current
- Develop and execute strategic marketing plans, driving growth across Europe, MENA, SEA for EXUS, a prominent fintech company.
- Develop, execute and monitor lead generation and lead nurture campaigns supporting 5x marketing sourced pipeline/investment ratio
- Strategize and execute direct response marketing programs including, but not limited to: email campaigns, webinars, content syndication and paid social initiatives
- Develop content required for campaign deliverables (white papers, videos, surveys, landing pages, etc.)
- Utilize marketing automation (Hubspot, PersistIQ, Salesflow) for sophisticated lead nurturing and management, sales insight, and pipeline analytics
- Deliver CRM reporting, analytics and marketing funnel analysis that illustrate how marketing programs impact revenue; define and track key metrics, develop dashboards and deliver ad-hoc analysis as needed
- Drive A/B testing and optimization for landing pages, paid social campaigns, lead nurturing content, etc.
- Provide recommendations for marketing strategy and tactics based on testing, analysis, pipeline and ROI
- Work with sales and sales operation to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement
- Manage, track and optimize demographic and behavioral lead scoring models
- Optimize conversion metrics by aligning content strategies with buyer life-cycle stages
- Stay on the cutting edge of marketing best practices by gathering and filtering new ideas from customers, colleagues and other experts; communicate and share best practices
Marketing Project Manager
EXUS Ltd
London
06.2018 - 02.2021
- Manages marketing communications team to effectively execute annual marketing plan
- Drives digital advertising strategy and lead generation initiatives
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Aligned with sales to optimize outreach strategies, conversion and workflow.
- Reported on-demand generation's contribution to pipeline and revenue.
- Drove global demand generation efforts across omnichannel digital campaigns, email and online marketing and webinars.
- Assessed account-based marketing strategy for new demand generation and customer expansion.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
Business Development Team Lead
EXUS Ltd
London
09.2017 - 06.2018
- Develop marketing promotion/media plans for lead generation initiatives
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Assist with copy-writing/copy-editing for email marketing campaigns
- Coordinate media deliverables, time lines and weekly reporting for each campaign.
- Manage the production of email marketing efforts in PersistIQ
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Analyze campaign's progress and optimize based on target audience, frequency of media and copy
- Manage 45-60 lead generation/marketing programs monthly (including: coordinating with third parties, scheduling and developing media plans, hosting program kick-off calls, managing all production needs and efforts, coordinating and generating weekly reporting and full campaign optimization throughout its duration)
Centre Manager
Targetspace Ltd (Now Us&Co Flexible Workspaces )
London
03.2015 - 09.2017
- Acting as a primary liaison between the sales representatives, clients, agencies and web production team
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Reconciled end-of-day reports to determine accurate billing and payment processing.
- Set priorities and problem-solved workflow issues to maintain rapport with customers and managers.
- Communicated corporate objectives to various divisions to meet deadlines and adhere to company budgets.
- Created, prepared, and delivered reports to various departments.
PR Manager
Runway Modella Ltd
London
09.2014 - 09.2015
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Managed internal, external and crisis communications.
Events Planner
Lodore Falls Hotel
Keswick
11.2013 - 08.2014
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated schedules and timelines for events.
- Performed event coordination for larger parties and gatherings.
- Managed event logistics and operations.
- Hired, trained and supervised volunteers and support staff required for events.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Inspected event facilities to confirm conformance to customer requirements.
- Consulted with customers to determine objectives and requirements for events.
- Coordinated florists, photographers, and musicians for events.
- Reviewed event bills to confirm accuracy and approve payment.
Trainee Consultant
Samaritans
Plymouth
03.2013 - 06.2013
- Remained energetic and demonstrated passion for helping clients by applying active listening.
- Updated records and prepared reports to outline program actions, results and recommended improvements.
- Worked flexible hours across night, weekend and holiday shifts.
- Identified psychological, emotional or behavioral issues and diagnosed disorders using information obtained from evaluation techniques.
Marketing Manager's Assistant
Prisma
Athens
09.2005 - 07.2009
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Opened and properly distributed incoming mail to promote quicker response to client inquiries.
- Established administrative work procedures to track staff's daily tasks.
- Completed forms, reports, logs and records to quickly handle all documentation for human resources.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping and data entry for increased efficiency.
Education
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
London, United Kingdom09.2020
Postgraduate Certificate - Psychology
Plymouth University
Plymouth, United Kingdom 06.2013
Bachelor of Science - Philosophy, Education & Psychology
National & Kapodistrian University of Athens
Athens, Greece09.2010
Skills
- Demand Generation Marketing
- Marketing Automation
- Digital Marketing Strategies
- Persona-based Content Strategies
- Lead Nurturing & Lead Scoring
- Marketing Campaign Management
- Search Engine Optimization Practices
- Administering Social Media Accounts
- Google AdWords
- Landing Page Optimization
- Thought Leadership
- Program Management
Languages
Greek, Albanian
Native language
English
Proficient
C2
Timeline
Head of Marketing
EXUS Ltd
02.2021 - Current
Marketing Project Manager
EXUS Ltd
06.2018 - 02.2021
Business Development Team Lead
EXUS Ltd
09.2017 - 06.2018
Centre Manager
Targetspace Ltd (Now Us&Co Flexible Workspaces )
03.2015 - 09.2017
PR Manager
Runway Modella Ltd
09.2014 - 09.2015
Events Planner
Lodore Falls Hotel
11.2013 - 08.2014
Trainee Consultant
Samaritans
03.2013 - 06.2013
Marketing Manager's Assistant
Prisma
09.2005 - 07.2009
Certified Digital Marketing Professional - Digital Marketing
Digital Marketing Institute
Postgraduate Certificate - Psychology
Plymouth University
Bachelor of Science - Philosophy, Education & Psychology
National & Kapodistrian University of Athens
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