Sergei SMIRNOV

• Crisis management of 5 companies: 2 hotels, casino, golf, marina and winery
• Successful restoration of emblematic historical vineyards (650 Ha) and the winery
• International business development: +25% in sales and +30% in EBITDA for the resort

• Led, controlled and facilitated 2 localization / tech transfer manufacturing projects, including project status reporting to Board of Directors
• Spearheaded pre-launch, launch and follow up of the first Russian R&D project in Moscow (CoLaborator)
• Alliance management (post-signing roll-out) for the number of strategic acquisitions/divestments: OTC business acquisition (EU+Russia), Alvogen pharma business divestment (Russia/CIS), Agro business transfer in China and Middle East, and many others
• Tech Transfer full project management (pharma and agro products localization)

• Led the new market entry initiative - established new operation model in Russia, both legally (opening a new legal entity) and operationally (set all business, financial, reporting, training and compliance processes)
• Hired and trained 50+ employees
• Consulting for number OTC and FVCG companies re: market entry, business and customer base development, processes optimization, financial efficacy

• Developed and implemented in-house business growth strategies for key international markets (Kazakhstan, Ukraine, Belorussia, and CEE)
• Ran number of go-to-market consulting projects for various pharmacos: Actelion, Merck, Orphan Europe, Sandoz, Celltrion and many others
• Created new product portfolios through full product cycle execution, from the late clinical development and registration to launching / licensing in/out, co-promotion and co-marketing partnering models

• Hired, trained and coached key account managers (KAMs) and marketing team (16 KAMs, 7 KASs and 2 Product Managers)
• Led and executed all pre-launch and launch activities for key company cardio brands
• Launched regional business planning system, KPIs and bonus schemes, which let the franchise to double the revenue every year

Dynamic forecasting and planning for Russia/CIS (Excel, iThink and MS Project), project tracking, issues reporting and time/budget deviations control and resolving

• 2 strategic products re-launch project implementation from scratch
• Coordination with external stakeholders (KOLs, wholesalers, patient organizations)
• Integration of new portfolio, spin-off of mature brands

• Re-positioned and re-launched of old product portfolio