Summary
Overview
Work History
Education
Skills
Timeline
Generic
Sofia Vlachou

Sofia Vlachou

Marketing Executive
Athens

Summary

Creative and results-driven professional with extensive experience in marketing and communication, having worked in various roles in the banking sector. With a background in Psychology, I combine my humanitarian studies with my expertise in marketing and strategic communication. I possess specialized knowledge in digital marketing and advertising strategies aimed at fostering organizational growth and well-being.

Team builder and clear communicator with strong problem solving and planning skills. I successfully collaborate with graphic design departments to deliver marketing design and digital requirements.

Overview

20
20
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Marketing Executive

National Bank of Greece
06.2011 - Current
  • Manage and implement advertising strategies in print and digital environments
  • Create content for display campaigns, advertorials, and newsletters
  • Design 360o communication strategies and collaborate with media agencies
  • Develop briefs and edit paid articles in print and digital media
  • Specialize in marketing campaigns and sales development strategies

Marketing Officer

National Bank of Greece
09.2007 - 05.2011
  • Support cross-selling activities and develop communication strategies
  • Develop and implement branding and rebranding strategies for bank branches
  • Study and implement ATM and bank branch installation plans
  • Develop personalized strategies for sales growth
  • Iimplement merchandising guidelines to ensure optimal product placement and store presentation
  • Support action plans for sales development and customer engagement

Administrative Officer

National Bank of Greece
03.2005 - 08.2007
  • Support the Selection Boards for mid-management positions at branches
  • Maintain the personnel records and update the database with relevant information

Education

Diploma - Digital Marketing

Alba Graduate Business School
01.2015 - 03.2015

Master’s Degree - Marketing And Communication With New Technologies (with Honours)

Athens University of Economics And Business (AUEB)
10.2007 - 06.2010

Bachelor’s Degree - Psychology

National And Kapodistrian University of Athens (NKUA)
10.1998 - 01.2024

Skills

Communication

Timeline

Diploma - Digital Marketing

Alba Graduate Business School
01.2015 - 03.2015

Marketing Executive

National Bank of Greece
06.2011 - Current

Master’s Degree - Marketing And Communication With New Technologies (with Honours)

Athens University of Economics And Business (AUEB)
10.2007 - 06.2010

Marketing Officer

National Bank of Greece
09.2007 - 05.2011

Administrative Officer

National Bank of Greece
03.2005 - 08.2007

Bachelor’s Degree - Psychology

National And Kapodistrian University of Athens (NKUA)
10.1998 - 01.2024
Sofia VlachouMarketing Executive