Sofia Vlachou
Marketing Executive
Athens
Summary
Creative and results-driven professional with extensive experience in marketing and communication, having worked in various roles in the banking sector. With a background in Psychology, I combine my humanitarian studies with my expertise in marketing and strategic communication. I possess specialized knowledge in digital marketing and advertising strategies aimed at fostering organizational growth and well-being.
Team builder and clear communicator with strong problem solving and planning skills. I successfully collaborate with graphic design departments to deliver marketing design and digital requirements.
Overview
20
20
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Marketing Executive
National Bank of Greece
06.2011 - Current
- Manage and implement advertising strategies in print and digital environments
- Create content for display campaigns, advertorials, and newsletters
- Design 360o communication strategies and collaborate with media agencies
- Develop briefs and edit paid articles in print and digital media
- Specialize in marketing campaigns and sales development strategies
Marketing Officer
National Bank of Greece
09.2007 - 05.2011
- Support cross-selling activities and develop communication strategies
- Develop and implement branding and rebranding strategies for bank branches
- Study and implement ATM and bank branch installation plans
- Develop personalized strategies for sales growth
- Iimplement merchandising guidelines to ensure optimal product placement and store presentation
- Support action plans for sales development and customer engagement
Administrative Officer
National Bank of Greece
03.2005 - 08.2007
- Support the Selection Boards for mid-management positions at branches
- Maintain the personnel records and update the database with relevant information
Education
Diploma - Digital Marketing
Alba Graduate Business School
01.2015 - 03.2015
Master’s Degree - Marketing And Communication With New Technologies (with Honours)
Athens University of Economics And Business (AUEB)
10.2007 - 06.2010
Bachelor’s Degree - Psychology
National And Kapodistrian University of Athens (NKUA)
10.1998 - 01.2024
Skills
Communication
Project Management
Digital Marketing
Media relations
Media planning
Budget oversight
Direct marketing campaigns
Campaign planning & management
Performance metrics analysis
ROI analysis
Excellent written and verbal communicator
Content Creation
Copywriting
Team Collaboration
Working with Media Agencies
Brief Creation
Presentations
Strong time management
Multitasking Abilities
Timeline
Diploma - Digital Marketing
Alba Graduate Business School
01.2015 - 03.2015
Marketing Executive
National Bank of Greece
06.2011 - Current
Master’s Degree - Marketing And Communication With New Technologies (with Honours)
Athens University of Economics And Business (AUEB)
10.2007 - 06.2010
Marketing Officer
National Bank of Greece
09.2007 - 05.2011
Administrative Officer
National Bank of Greece
03.2005 - 08.2007
Bachelor’s Degree - Psychology
National And Kapodistrian University of Athens (NKUA)
10.1998 - 01.2024