Sophia Apostolatou

• Airport Operations -Night Shift lead
• Independently managed night shift operations at Athens International Airport.
• Ensured safety, compliance, and smooth execution of ground services under pressure.
• Developed excellent rapport with airline staff, airport teams, and passengers.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Managed workflow between staff, coordinating documents, planning, and creative material distribution.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
• Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
• Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
• Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.

Various Companies - Greece, New Zealand, USA

Worked with major brands including Lamda Development, Eurobank, Coca Cola, Came Photography, Toyota , Ygeia Hospital.

Sent to New York by Bed and Bath order to train Greek teams in human relations and marketing strategies.

• Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
• Increased brand awareness by implementing
• Updated spreadsheets with statistical, financial and non-financial information.
• Boosted sales performance by assisting in the creation of persuasive marketing materials such as brochures and product sheets.
• Strengthened brand identity with consistent messaging across various platforms including print, digital, and social media channels.
• Developed strong relationships with vendors and negotiated contracts, achieving cost savings on promotional materials purchases.
• Assisted call-in customers with questions and orders.