Tasos Petrakis

Leading the digital transformation and e-commerce strategy for the group, partnering with the President and founder to align brand and commerce strategy with product strategy.

• Managed the overall strategy and performance of the e-commerce business, including budgeting, execution, and customer engagement initiatives.
• Led a large cross-functional team to drive top-line growth through SEM, SEO, affiliate marketing, and content.
• Full ownership of P&L for 3 e-shops, working closely and reporting into the CEO and Founder.
• Developed and implemented e-commerce strategies that boosted YoY digital business growth by 15%.
• Improved profitability by 8 percentage points while expanding digital product offerings.
• Skilled at working independently and collaboratively in a team environment.
• Proven ability to learn quickly and adapt to new situations.
• Self-motivated, with a strong sense of personal responsibility.

• Driving Terra Nation’s global expansion having full ownership of the P&L and overseeing the strategic execution of the business. Leading innovation, transitioning the company into a licensing model, and expanding its presence in key markets globally.
• Led the brand’s transition into a licensing model, establishing partnerships in Greece, Germany, Netherlands, Italy, South Korea,Japan
• Drove digital business growth by 20% YoY while improving profitability by 8 percentage points.
• Introduced new business categories and expanded global market penetration.
• Spearheaded cross-functional initiatives, collaborating across teams to develop innovative products and services.

• Directed the global commercial strategy, overseeing cross-functional teams and managing new product development.
• Developed and executed a 3-year global brand strategy with full P&L responsibility.
• Led a cross-functional team of 11 to deliver innovative products across new markets.
• Grew revenue by 15% YoY and improved profitability by 5 percentage points
• Expanded the brand's presence in new markets while driving innovation in product development
• Provided extensive leadership by effectively communicating strategic goals and plans.
• Implemented efficient processes for lead generation and management, optimizing sales conversion rates.
• Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.

• Led Converse’s strategic account management with Foot Locker Europe, driving 30% growth over three years ($100M)
• Developed and executed a 3-year European strategy for Foot Locker, overseeing P&L for exclusive and inline product lines.
• Led a cross-functional team and worked closely with senior leadership from both Converse and Foot Locker.
• Achieved 22% growth over three consecutive seasons, shifting product mix to 55% inline.
• Expanded Foot Locker’s store penetration from 400 to 670 doors.
• Consistently met or exceeded annual quota targets by implementing effective sales strategies.
• Analyzed market trends and competitor activities to identify new opportunities for account development.
• Collaborated with sales support, client services and operations colleagues to deliver superior client service and maintain mutually beneficial relationships.
• Conducted regular account reviews, identifying areas of improvement and proactively addressing potential issues.

• Managed Intersport's European strategy for key categories, driving significant growth in Running, Women's, and Young Athletes (combined-800m $)
• Developed category strategies and led seasonal product line meetings with Intersport's European advisory board in Bern/Switzerland.
• Managed strategic agreements and led a team of 5 sales and category manages and 10 virtual sales teams across Western Europe key markets.
• Delivered 25% growth in the Running category, 43% in Women's, and 18% in Young Athletes 8 seasons.
• Implemented the 'Women’s Only' retail concept across 500 Intersport doors, boosting sell-through by 150%.

• Developed the Western Europe replenishment and liquidation strategy, significantly improving profitability and inventory management.
• Increased replenishment orders by 50% ($1Bn) and maximized profitability by 5 percentage points.
• Reduced inventory to a six-year low, optimizing supply chain from wholesale to Nike's retail stores
• Reported directly into Western Europe VP Sales
• lead a team of 5 Sales Manager and a virtual team of 6 Sales Managers across western European countries

• Shipping forecasting
• Ensure full and on time deliveries to the accounts.
• Lead a team of 10-15 direct reports
• Interview and recruitment of new team members for CEMEA CS team
• Proactive sales in CS to maximize profitability and manage the aged inventory level.
• Nike.net coordinator
• 10% improvement in the on time and full deliveries for Central Europe and 5% for South Europe.
• 80% success rate in finding other roles for my team members impacted by the C-led project (decentralization of the Customer operations teams from EHQ back into the countries)

• Managed Key Accounts (€60M) through a transition to a Nike-owned business model, delivering product presentations and managing assortments for key clients.
• Increased sales by 120% in 2 years period.
• Implemented “Shop-in-Shop” concepts, driving an 85% increase in sell-out.

· Developed seasonal product assortments and managed key account relationships, driving local sales growth.

· Managed 103 field customers, driving product visibility and ensuring financial compliance with key accounts.

• Maintained accounting records for major clients, including a top law firm, while supporting HR recruitment for the accounting team.