Tatiana Gelazonia
Visual Merchandiser
Athens
Summary
Accomplished Visual Merchandising Manager skilled at increasing customer numbers and store revenues with attractive product displays. Adaptable to changing trends and competent in establishing clear directives with well-organized plans. Leads branding initiatives to create store looks and successfully promote product.
Overview
17
17
years of professional experience
3
3
Languages
Work History
Visual Merchandising Manager
American Eagle/Notos Com. Holdings S.A.
03.2019 - 03.2023
- Execute visual strategies to ensure commerciality and consistency across market.
- Partner with domestic and international teams to understand the product range and to support the right outfits and looks displayed in the market in accordance with the brand standards, current directions, promotions and adapt based on the Greek market needs
- Maximized floor space utilization by creating innovative layouts for merchandise placement that optimized the shopping experience.
- Enhanced store visual appeal by designing and implementing creative merchandising displays.
- Managed inventory levels for optimal product assortment, ensuring a diverse and appealing store presentation.
- Streamlined workflow processes by developing guidelines for efficient display teardowns and resets during peak seasons.
- Improved store aesthetic by selecting appropriate fixtures and lighting, creating a more inviting atmosphere for customers.
- Developed strong relationships with vendors, securing exclusive merchandise for promotional events and window displays.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Contributed to company growth through targeted visual merchandising efforts that aligned with overall business objectives.
- Analyzed customer feedback data to identify areas for improvement in the visual merchandising strategy, leading to higher satisfaction ratings.
- Maintained strong knowledge of current fashion trends and consumer preferences, applying this insight to create visually appealing merchandise presentations.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
- Collaborated with store managers to determine best placement for merchandise displays.
- Collaborate with buying team during the market week to develop a draft fixture map and product layout document prior to final order.
- Liaising with the Marketing Manager to organize in store marketing material based on product assortment
- Share and coach store managers on visual merchandising and marketing documents and communications.
- Lead the visual creative process in the market. Ensuring all visual, creative and marketing projects meet the agreed deadlines by supporting all store associates.
- Visit stores on regular basis to ensure that the stores maintain by Brand standards
- Provide full creative support for new store openings and all other projects with visual needs.
- Supports teams with fixture placement. Advice on fixture ordering, Wall elevations, props planning etc.
- Problem-solving both proactively and reactively, generating best practice solutions based on business needs.
- Set up meetings to ensure transparency, accuracy and clear communication.
- Support stores always in collaboration with the International Brand Presentation manager. Create any ad hoc Brand presentation/Visual/Creative solutions.
- Have proactive awareness of competitor’s activities and initiatives and effectively communicate any information to International Brand Manager.
In Store Visual Merchandiser
American Eagle/Notos Com Holdings A.S.
08.2016 - 12.2019
- Enhanced store sales by creating visually appealing and strategically placed product displays.
- Evaluated the effectiveness of in-store signage and wayfinding, recommending improvements to increase overall customer satisfaction during their shopping journey.
- Designed eye-catching endcap displays to highlight featured products or clearance items, driving additional sales opportunities throughout the store.
- Streamlined merchandise replenishment process, minimizing downtime between restocking periods on the sales floor.
- Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Increased customer traffic through effective window displays that showcased new products and promotions.
Wholesale Represantitive
Yazz Angela Nicole
02.2014 - 05.2016
- Developed collaborative partnerships with complementary businesses, driving mutually beneficial growth opportunities across multiple channels.
- Streamlined order processing and inventory management, ensuring timely deliveries and minimizing stock shortages.
- Assisted in preparing accurate sales forecasts based on historical data and market trends, ensuring efficient production planning.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Contacted customers and prospects to generate new business to achieve company growth goals.
- Kept detailed records of inventories, completed sales and customer information to enhance customer experiences.
- Used consultative sales approach to understand and meet customer needs.
- Researched potential clients and markets to prepare for appointments.
Expert Fashion Stylist
Modalistas LimeLight Shops
05.2013 - 08.2013
- Sourced unique clothing items from various vendors for photoshoots, runway shows and personal shopping experiences.
- Developed strong industry connections by attending fashion events, networking with key players, and staying up-to-date on current trends.
- Built a loyal clientele through exceptional customer service, consistent follow-up, and tailored communication strategies.
- Increased sales revenue by effectively upselling styling services, accessories, and additional wardrobe pieces.
- Collaborated with photographers, models, and designers to create visually captivating editorials for various publications.
- Led entire client shopping experience, putting together ensembles, and providing styling tips that were personalized.
- Interacted with high-end luxury brands to obtain samples for styling projects.
- Managed wardrobe and accessory collections, keeping items in pristine condition.
Store Manager
Yazz Angela Nicole
06.2010 - 01.2013
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Approved regular payroll submissions for employees.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Completed point of sale opening and closing procedures.
- Managed inventory control, cash control, and store opening and closing procedures.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Reported issues to higher management with great detail.
Assistant Fashion Designer
Yazz Angela Nicole
01.2009 - 05.2010
- Optimized garment construction techniques through hands-on experience with sewing machinery while working closely alongside skilled tailors during sample development stages.
- Conducted trend research, compiling inspiration boards to guide future fashion collections and influence design decisions.
- Assisted in organizing and executing successful fashion shows, showcasing new collections to industry professionals and potential buyers.
- Managed inventory control systems, ensuring accurate tracking of fabric usage and availability for timely reorders.
- Enhanced product designs by collaborating with the lead designer on seasonal fashion trends and color palettes.
Sales Representative
Tsouderos
05.2006 - 10.2008
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Managed efficient cash register operations.
Education
Bachelor of Arts - Fashion Design
Akto Art And Design College
Athens, Greece 04.2001 -
Distance Learning - Interior Design
Akto Art And Design College
Athens, Greece 04.2001 -
Distance Learning - Fashion Merchandising
LIM COLLAGE
New York, US 04.2001 -
Short Courses - Fashion Photography
Leica Academy
Athens, Greece 04.2001 -
High School Diploma -
Virsaladze Art School
Tbilisi, Georgia 04.2001 -
Skills
Visual Merchandising
undefinedTimeline
Visual Merchandising Manager
American Eagle/Notos Com. Holdings S.A.
03.2019 - 03.2023
In Store Visual Merchandiser
American Eagle/Notos Com Holdings A.S.
08.2016 - 12.2019
Wholesale Represantitive
Yazz Angela Nicole
02.2014 - 05.2016
Expert Fashion Stylist
Modalistas LimeLight Shops
05.2013 - 08.2013
Store Manager
Yazz Angela Nicole
06.2010 - 01.2013
Assistant Fashion Designer
Yazz Angela Nicole
01.2009 - 05.2010
Sales Representative
Tsouderos
05.2006 - 10.2008
Bachelor of Arts - Fashion Design
Akto Art And Design College
04.2001 -
Distance Learning - Interior Design
Akto Art And Design College
04.2001 -
Distance Learning - Fashion Merchandising
LIM COLLAGE
04.2001 -
Short Courses - Fashion Photography
Leica Academy
04.2001 -
High School Diploma -
Virsaladze Art School
04.2001 -
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