Theodora Safra
Maroussi
Summary
Dynamic FMCG professional with strong commercial and marketing expertise, skilled in leading complex projects and driving measurable business impact. Brings a unique blend of marketing acumen with employer branding & employee experience strategies, to foster engaging cultures and design strategies to attract and retain top talent.
Overview
14
14
years of professional experience
Work History
Employer Branding & Culture Programs Manager
Coca-Cola Tria Epsilon
01.2023 - Current
- Design and lead CCHBC employer branding strategy to attract and retain top talent, highlighting EVP for Greece & Cyprus
- Develop the annual Culture & Engagement strategy, incorporating DE&I and Well-being initiatives & events.
- Create Youth communication strategy including graduate trainee programs, seasonal roles, career fairs, and university partnerships
Achievements
- Refreshed company’s EVP on global level (29 countries)
- Awarded DE&I campaign behind multigenerational workforce (Gold in HR awards CY and Gold in DE&I awards GR)
- Top Employer @95.5, +2.1pp vs LY & +10.38pp vs benchmark for ‘25
Senior Brand Manager Amita
Coca-Cola Tria Epsilon
11.2021 - 11.2023
- Developed integrated marketing strategy to enhance brand visibility and market penetration
- Led cross-functional teams in executing product launches and promotional campaigns
- Managed budget allocation for Amita marketing initiatives and worked closely with sales teams to ensure alignment on volume forecasts and business growth opportunities
Achievements
- Campaign ‘Fysika Monadiki’ focusing on breakfast occasion
- Tethered Caps Campaign (1st Juice brand to launch ahead of time)
Shopper Marketing Manager Sparkling Beverages
Coca-Cola Tria Epsilon
11.2019 - 10.2021
- Coordinated project planning activities for sparkling beverages, ensuring alignment with organizational objectives and stakeholder expectations
- Led cross-functional teams to secure NPDs launches within delivery timelines
Achievements
- Lead the Growth Driver ‘Meals at Home strategy’
- Design of Schweppes 3-year growth plan (incl. new launches and pricing strategy)
OBPPC Manager
Coca-Cola Tria Epsilon
04.2018 - 10.2019
- Occasion | Brand | Pack | Price | Channel outlook and changes for assortment efficiency
- Analyzed multi-dimensional trends and transformed insights into strategic action plans, driving prioritized revenue-growth initiatives.
Category Planner
Coca-Cola Tria Epsilon
03.2016 - 03.2018
- Analyzed Shopper & Market Insights to support category management strategies, optimize product selection and increase customer engagement in-store
National Promotions Specialist
Coca-Cola Tria Epsilon
10.2014 - 02.2016
- Designed and implemented annual promotional plans for non-sparkling beverages to enhance product visibility
Market Developer
Coca-Cola Tria Epsilon
02.2012 - 09.2014
- Developed and maintained customer relationships to achieve sales objectives
Education
Master of Science - Marketing
ALBA Graduate Business School
Professional Diploma - Sales & Marketing Techniques
National & Kapodistrian University of Athens
Bachelor’s Degree - Marketing
University of West Attica
Skills
- Excellent command of MS Office
- User of HR and insigts tools: Workday, Perceptyx, Kantar Homepanel
- Storytelling
- Project management
Languages
Greek
Native or Bilingual
English
Full Professional
Timeline
Employer Branding & Culture Programs Manager
Coca-Cola Tria Epsilon
01.2023 - Current
Senior Brand Manager Amita
Coca-Cola Tria Epsilon
11.2021 - 11.2023
Shopper Marketing Manager Sparkling Beverages
Coca-Cola Tria Epsilon
11.2019 - 10.2021
OBPPC Manager
Coca-Cola Tria Epsilon
04.2018 - 10.2019
Category Planner
Coca-Cola Tria Epsilon
03.2016 - 03.2018
National Promotions Specialist
Coca-Cola Tria Epsilon
10.2014 - 02.2016
Market Developer
Coca-Cola Tria Epsilon
02.2012 - 09.2014
Professional Diploma - Sales & Marketing Techniques
National & Kapodistrian University of Athens
Bachelor’s Degree - Marketing
University of West Attica
Master of Science - Marketing
ALBA Graduate Business School
Activities
Europe trotter with a toddler
Conscious Cooking