Thomas Kotsis
Marathon
Summary
Experienced and versatile marketing professional with a robust background in digital media management, analytics, and strategic marketing. Proven success in leading international teams, optimizing campaigns for enhanced performance, and contributing to overall business growth. Strong skills in SEO, analytics, and diverse technical areas. Holds a Master's degree in Marketing, a Bachelor's degree in Marketing, and is proficient in English, Greek, and Italian. Enjoys reading across disciplines such as History, Marketing, Psychology, and Biographies. Actively engages in writing as an editor at timelink.gr and as a columnist on various websites. Outside of professional pursuits, finds joy in sports, particularly Football, Fishing, and Basketball, showcasing a balanced and multifaceted personality.
Overview
14
14
years of professional experience
Work History
Global Digital Marketing Lead
Everty
04.2023 - Current
- Increased website traffic by implementing effective search engine optimization strategies.
- Boosted social media engagement through the creation of tailored content and targeted marketing campaigns.
- Enhanced brand visibility with creative digital marketing initiatives, including email marketing and online advertisements.
- Optimized conversion rates by designing user-friendly landing pages for paid advertising campaigns.
Senior Digital Media Manager
Upstream
03.2019 - 04.2023
- The responsibilities involve designing, planning, and executing acquisition and sales campaigns through digital media
- This includes delivering pre-campaign briefings, guiding an international copywriting team, and leading the creative process.
Web Marketing Analyst
Outer Rim Limited
03.2018 - 03.2019
- Experienced marketing professional skilled in comprehensive data analysis from various sources, optimizing campaigns for targeted markets, running cross-platform campaigns to acquire and enhance traffic value, and creating reports to improve net revenue and lower CPA.
Digital Marketing Manager
VR Retail Limited
05.2017 - 09.2017
- Experienced professional responsible for end-to-end management of digital strategy, from conception to implementation and results analysis
- Proficient in creating and managing integrated digital media campaigns across various channels, contributing to the development of digital assets, and leading initiatives in customer research, market analysis, and competitor monitoring.
Senior Search Engine Marketing Specialist- Kickstart Account Manager
Google/Arvato
03.2016 - 05.2017
- Actively involved in the Google Kickstart Program to enhance sales and new business
- Proficient in setting up and optimizing various Google AdWords campaigns, including Search, Display, Remarketing, Gmail, and Dynamic Remarketing, with a strategic emphasis on improving key metrics such as spend, CPC, CTR, and ROI.
Search Engine Marketing Specialist- Analytics Expert
Google/Arvato
03.2015 - 03.2016
- Results-driven PPC specialist adept at managing and optimizing around 200 campaigns monthly, catering to both small businesses and mid-sized accounts
- Demonstrated success in Conversion Rate Optimization, with a notable 65% increase in conversion rates for accounts in Q4 2016.
Support Account Manager
IBM
03.2014 - 03.2015
- Contract and Sales Operations Manager skilled in the preparation and management of hardware, software, and services contracts
- Proficient in overseeing the entire order sales process, final billing, invoicing reconciliation, and ensuring settlement of all IBM accounts.
Google Account Manager
Google
01.2013 - 10.2013
- Proficient in improving clients' organic presence through strategic SEO practices, including keyword research, competitor analysis, Google Search Console management, metadata optimization, and content creation.
Co-Founder
Valore Communications
09.2011 - 09.2012
- Proficient in content creation, CRM techniques for website optimization, and administration of social media accounts
- Provides monthly reporting and engages in regular client interactions through both phone and monthly meetings.
Communications Agency, Account Executive
Civitas Ketchum Communications
09.2009 - 09.2011
- Accomplished Corporate Account Manager and PR Specialist with expertise in managing notable clients such as Heineken and StanleyBet
- Proficient in organizing PR events, conferences, and promotional campaigns
- Responsible for overseeing all aspects of clients' online presence, collaborating on website expansion, and crafting content for monthly newsletters.
Education
MSc in Marketing -
National College of Ireland
IrelandBSc in Marketing -
American College of Greece, Deree College
Skills
- Search Marketing (Google Certificates, Ad Words, Analytics, YouTube, Remarketing, Tag Manager, Search Console)
- SEO, social media, SAP, ERP Systems, Tableau, Google Data
- CRO, Web Server Administration, Content Management System
- Product Knowledge: Slack, Trello, Mailchimp, SEO Tools, HubSpot
Languages
Greek
English
Italian
Personal Information
Title: Senior Digital Manager
Timeline
Global Digital Marketing Lead
Everty
04.2023 - Current
Senior Digital Media Manager
Upstream
03.2019 - 04.2023
Web Marketing Analyst
Outer Rim Limited
03.2018 - 03.2019
Digital Marketing Manager
VR Retail Limited
05.2017 - 09.2017
Senior Search Engine Marketing Specialist- Kickstart Account Manager
Google/Arvato
03.2016 - 05.2017
Search Engine Marketing Specialist- Analytics Expert
Google/Arvato
03.2015 - 03.2016
Support Account Manager
IBM
03.2014 - 03.2015
Google Account Manager
Google
01.2013 - 10.2013
Co-Founder
Valore Communications
09.2011 - 09.2012
Communications Agency, Account Executive
Civitas Ketchum Communications
09.2009 - 09.2011
MSc in Marketing -
National College of Ireland
BSc in Marketing -
American College of Greece, Deree College
Similar Profiles
Nancy Chaves MoreraNancy Chaves Morera
Human Resources Business Partner at EvertyHuman Resources Business Partner at Everty
Svetla IvanovaSvetla Ivanova
Hotel General Manager at Everty LTD - O63 Boutique HotelHotel General Manager at Everty LTD - O63 Boutique Hotel
Dave Robert ValDave Robert Val
Driver and Transport Agent at Guidance Care CenterDriver and Transport Agent at Guidance Care Center