Evangelos Foskolos

• Lead a cross-functional team to support modern trade accounts and deliver top-notch services
• Introduce global best practices and products to Greek CPG Retail
• Key note speaker for CPG market trends and consumer behabior (conferences, press, TV)
• Support retailer clients growth through strategic insights, utilizing market data, research and advanced analytics

• Develop a new function is the Greek organization in order to increase awareness and visibility of Circana and association with the holistic knowledge of modern consumer
• Harness Circana’s global data pool to structure insight stories for the local market/consumer
• Communicate market/ consumer analyses to media (TV news, newspapers, digital press) and conferences.

• Handling a wide client base of major Greek and Multinational companies, mainly in the Food & Beverage industry
• Providing consultation/ insights in consumer and market cases
• Develop a partner mentality with the clients, while utilizing IRI’s solutions portfolio (from basic reporting platforms to advanced analytics), in order to suggest/ propose/ sell the optimum solution for the specific needs of each client, with the sole purpose to actively support our partners’ growth
• As of June 2002, acquired the role of the official spokesperson of IRI (TV, press, conferences etc.)

Key Contributions:

· Redesigned client’s presentations to provide a holistic market and consumer view through post-pandemic and inflation insights

· Increased by 10%, on average, contractual and ad-hoc revenue

Achieved the highest Net Promoter Score (NPS) in the annual Client Satisfaction Survey

• Identify and introduce best practices from top-notch multinational organizations for product/customer marketing, sales, team structure, evaluation, and commercial processes, while providing management consultancy services
• Evaluate product range and deliver strategic recommendations for business development and growth, as well as initiating modern trade policies/procedures
• Organize and lead all research initiatives to identify business opportunities, as well as reviewing export opportunities by variations of product packaging and promo activities.

Key Contributions:

· Successfully co-lead the repositioning of company’s products to meet market and consumer expectations; shifting from high-end/premium to increased volumes and competitive pricing.

· Redesigned product labelling while researching towards new increased margin category entries like organic goat milk.

Organised cross-functional employees in teams and introduced reward schemes based on KPI’s.

• Managed a team of analysts, fostering a culture of continuous learning and professional development with keen focus on re-designing market monitoring processes from reporting to insights
• Enhanced data-driven decision making by conducting comprehensive market research and analysis.
• Delivered strategic insights on market/category trends, consumer/buyer behavior, and competition threats for improving market share preservation and growth
• Recommended product packaging and pricing strategies, while partnering with marketing and finance teams for new product launches
• Collaborated with cross-functional teams to ensure the integration of relevant insights into marketing strategies and campaigns.
• Presented research findings to executive leadership, driving informed strategic decisions across the organization.
• Planned, developed, and spearheaded execution of Long Range Plan (LRP) in close collaboration with GM and functional departments by utilizing industry and shopper analysis for determining overall and per category strategies, as well as forecasting market shares and volumes

Key Contributions:

· Conceptualized, developed, and provided impactful action plans for key company brands, such as Frulite, Amita, and Coca-Cola for managing consumer behaviour shifts and competition activities.

· Created Adez’s, plant-based milk, selling story for the Greece and Cyprus markets.

· Accomplished 10% to 20% savings in organisational budget and expenditure by negotiating contractual agreements with external partners and securing cost effective terms and major discounts..

• Planned, developed, and executed action plans and targeting strategies, while managing product portfolio from basic reporting platforms to advanced analytics
• Crafted annual IRI retail sales, budget, and pricing strategies, as well as overseeing and negotiating retailers’ annual contracts
• Fostered robust collaborations with retailers and utilized shopper/category insights to drive key categories growth as per retailer’s market strategy & KPIs
• Re-designed and administered IRI’s monthly newsletter “Market View” and managed interviews and releases across media platforms.

• Planned, created, and led various project management initiatives, such as leading IRI’s solutions developing process and retailer data sharing from A to Z
• Co-ordinated and spearheaded retail reporting and deliverables, as well as managing FMCG cross category market analysis
• Introduced new tools for local Accounts, including reporting, assortment planning, and space/planogram planning
• Delivered best-in-class customer service and support to key clientele for promoting loyalty/retention and securing repeat business
• Identified and resolved all escalated complaints and issues within strict time constraints.