Overview
Work History
Education
Skills
Seminars Training
Timeline
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Vicky Koligliati

Vicky Koligliati

Group Marketing Senior Category Manager
Aghia Paraskevi,Athens

Overview

22
22
years of professional experience

Work History

Group Marketing Senior Category Manager

Gr. Sarantis S.A.
01.2020 - Current
  • Brands of responsibility: NOXZEMA, STR8, B.U, C-THRU
  • Definition and formulation of Brands' strategy & positioning, New Product Development, Launch and Commercialization → Pricing and Distribution strategy for the whole region that the company activates
  • Translation of Category strategy into Brand plans, Brand positioning and Go-to-market strategies
  • Liaise with International and Local Advertising & Strategy agencies for the development of Integrated, Engaging and Brand Consistent Marketing Campaigns, suggesting the appropriate marketing mix strategy (Traditional / Digital media, Promotion, In-store), relevant with brands' targets
  • Focus on Digital campaigns: concept, mechanism, guidelines for implementation, performance monitoring & optimization in the territory that the brands' activate
  • Guidance & supervision of strategic countries (regional commercial teams), to address regional needs, build the 3-year category marketing plan and monitor proper implementation of brand strategy
  • Analysis and evaluation of Market trends, Category & Brand performance (Retail Data), Consumer behavior and Competitive activity, Qualitative & Quantitative consumer research, in order to identify new opportunities or product features needing to be modified or evolve to meet consumer needs
  • Coordination of the entire New Product Development process, cross-functioning with various company teams (R&D, Procurement, Production, Logistics) to allow for the appropriate initiative development and category profitability - Managing cooperation with International and Local Creative Design agencies to develop the appropriate product proposition
  • P&L analyses, costs & A&P for the evaluation of insights to optimize the category development and drive growth
  • E-commerce: Evaluation and Activation on introducing the brands' in e-commerce channel (strategy and proper material development in cooperation with Digital agencies)

Brand Manager in Female Fragrances & Cosmetics

Gr. Sarantis S.A.
03.2009 - 12.2012

Assistant Brand Manager in Female Fragrances & Cosmetics

Gr. Sarantis S.A.
07.2006 - 03.2009

Public Relations Department & Marketing Department

Biodynamics S.A.
03.2003 - 08.2005
  • Allocation of annual budgets, forecasting, communication with cooperating companies abroad, creative design of brochures and promo materials, organization of congresses & exhibitions, annual corporate events, press releases' & in-house newsletter editing, definition of the print & Internet advertising campaign, coordination & execution of sponsorship activities

Education

MSc. - Public Relations

University of Stirling

Bachelor of Science - Marketing

Deree College - The American College of Greece
09.2002 - 12 2002

Skills

Microsoft Office

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Seminars Training

  • Socialbakers: Training in monitoring and evaluating Digital Campaigns, 11/19
  • Firmenich: Global Beauty forecast, Cosmetics formulae & packaging trends, Paris, 05/17
  • Diploma in Digital Marketing, ALBA, 07/14
  • Maga.gr: Radio Producer, «City Lovers» show, 01/11 - 12/13
  • Theater of Changes: Acting, 01/08 - 12/10
  • Givaudan S.A: Perfumery School, Paris, 03/09
  • Firmenich S.A.: Introduction to Perfumery, Geneva, 12/06
  • Public Relations: From Theory to Practice by Thalis Koutoupis, 05/04
  • Production & Presentation of radio shows, Athens college, 03/03

Timeline

Group Marketing Senior Category Manager

Gr. Sarantis S.A.
01.2020 - Current

Brand Manager in Female Fragrances & Cosmetics

Gr. Sarantis S.A.
03.2009 - 12.2012

Assistant Brand Manager in Female Fragrances & Cosmetics

Gr. Sarantis S.A.
07.2006 - 03.2009

Public Relations Department & Marketing Department

Biodynamics S.A.
03.2003 - 08.2005

Bachelor of Science - Marketing

Deree College - The American College of Greece
09.2002 - 12 2002

MSc. - Public Relations

University of Stirling

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Vicky KoligliatiGroup Marketing Senior Category Manager