Sports, Music, Cinema, Travelling
Victoria Pantziri
Brand Manager
Athens
Summary
Innovative Marketing leader with experience in delivering exceptional marketing campaigns based both on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in products launch, brand management, omnichannel strategies and customer engagement. Detail-oriented, attentive and decisive leader.
Overview
22
22
years of professional experience
8
8
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
Marketing Manager Oncology
AMGEN HELLAS
10.2023 - Current
- Develops products Omnichannel Communication Strategy
- Drives motivation of sales force towards brand aspiration
- Develops and implements Country Brand Plan, analyses market research and develops POA, coordinates competitive intelligence and drives competitive action plans, designs and executes promotional activities in line with international branding and key messages, identifies business opportunities and develops business cases, proposes national sales target
- Cross functional collaboration to optimize the brand performance
Product Manager Rare Diseases
AMGEN HELLAS
09.2022 - 09.2023
- Launch preparation for Amgen's upcoming Rare Disease Products
- Develops Market Readiness plan
- Stakeholders Mapping
- Develops Omnichannel Communication Strategy
- Develops and implements Country Brand Plan.
Product Manager Oncology
AMGEN HELLAS
03.2020 - 09.2022
- Successfully launch for both Oncology Biosimilars (KANJINTI & MVASI)
- Drives motivation of sales force towards brand aspiration
- Develops products Omnichannel Communication Strategy
- Develops and implements Country Brand Plan, analyses market research and develops POA, coordinates competitive intelligence and drives competitive action plans, designs and executes promotional activities in line with international branding and key messages, identifies business opportunities and develops business cases, proposes national sales target
- Cross functional collaboration to optimize the brand performance.
Senior Biopharmaceutical Representative
AMGEN HELLAS
03.2010 - 02.2020
- Active involvement in pre- launch and launch activities of Prolia (Denosumab, mAb), related to mapping and shaping of key prescribers and osteoporosis market
- Work across a multi-functional matrix to achieve business goals within General Medicine area, develop and share scientific and market knowledge, develop and manage business relationship and act as the key liaison within the organization
- Drive innovation - awarded as Digital Champion for 2017 within Greek affiliate
- Participate in Prolia PCPs Digital Campaign project.
Medical Representative
SANOFI-AVENTIS
12.2006 - 03.2010
- Internal Medicine
- Therapeutic Area: Osteoporosis, Gastroesophageal Reflux, Broad-spectrum activity Antibiosis.
Quality Control Analyst
BOEHRINGER INGELHEIM
12.2002 - 12.2006
Quality Control Analyst (Internship)
PAYLIDIS S.A
10.2002 - 11.2002
Laboratory Assistant
TECHNOLOGICAL EDUCATION INSTITUTE
04.2002 - 09.2002
Education
MSc: Quality Management -
University of The West of Scotland
04.2001 - 09.2009
Degree: Food Science & Technology, Nutrition, Greece - undefined
Technological Education Institute of Athens
Athens, GreeceSkills
Product Launch
Certification
Oct. 2022, Wharton Marketing Excellence Academy, AMGEN
Accomplishments
- 2020 Silver Award: Patient Partnerships "Care Bridge"
- Most valuable Covid-19 Pandemic Patient Support Program
Presentations
- 2003, Kehagias, C., Lambropoulou, K., Pantziri, V. & Konstandouraki, S., 3rd International Conference on Ice Cream, Piraeus, Developments with the Use of Probiotic Microorganisms in Milk Products and Possibilities of Implementation on Ice Cream
- 2003, Kehagias, C., Koulouris, S., Tymbis, D. & Pantziri, V., 2nd IDF International Symposium on Ice Cream, Thessaloniki, Survival of Bifidobacterium Longum and of Yogurt Bacteria During Frozen Storage of Ice Cream
Projects
Study of the Growth and Preservation of the Probiotic Microorganisms under and Frozen Conditions, Participation in Research Program during the Preparation of the dissertation.
Interests
Timeline
Marketing Manager Oncology
AMGEN HELLAS
10.2023 - Current
Product Manager Rare Diseases
AMGEN HELLAS
09.2022 - 09.2023
Product Manager Oncology
AMGEN HELLAS
03.2020 - 09.2022
Senior Biopharmaceutical Representative
AMGEN HELLAS
03.2010 - 02.2020
Medical Representative
SANOFI-AVENTIS
12.2006 - 03.2010
Quality Control Analyst
BOEHRINGER INGELHEIM
12.2002 - 12.2006
Quality Control Analyst (Internship)
PAYLIDIS S.A
10.2002 - 11.2002
Laboratory Assistant
TECHNOLOGICAL EDUCATION INSTITUTE
04.2002 - 09.2002
MSc: Quality Management -
University of The West of Scotland
04.2001 - 09.2009
Degree: Food Science & Technology, Nutrition, Greece - undefined
Technological Education Institute of Athens
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