Vivi Kardi
Piraeus
Summary
Professional retail leader prepared to drive performance and growth. Proven track record in strategic planning, operational efficiency, and customer experience optimization. Strong focus on team collaboration and delivering consistent results, adaptable to evolving market needs. Expertise in inventory management, sales strategies, and staff development. Reliable, flexible, and consistently achieves business objectives.
Overview
20
20
years of professional experience
Work History
Retail Director
Bdtk
11.2016 - Current
- Accountable for the operations of 23 brand stores, leading a team of 100 employees
- Oversaw store operations across the retail network
- Lead seasonal assortment and buying strategy
- Defined commercial and pricing policy for all product categories
- Develop and executed commercial action plans (marketing & trade)
- Developed and implemented stock management strategies for outlet brand stores
- Lead store image and brand presentation, managing the in-house Visual Merchandising team
- Lead recruitment processes, talent evaluation and employee development
- Developed and managed sales budgets for the retail network, with full P&L responsibility
- Lead end-to-end new store openings, overseeing layout design, furniture and fixture selection, equipment installation and product rollout
- Developed and implemented sales strategies to enhance customer engagement and drive revenue growth.
- Led cross-functional teams to optimize retail operations and improve overall efficiency.
- Analyzed market trends to inform strategic decisions and adjust product offerings accordingly.
- Monitored performance metrics to identify areas for improvement and ensure alignment with business objectives.
- Spearheaded initiatives to enhance brand visibility through targeted marketing campaigns and promotions.
- Evaluated competitor offerings to identify gaps in the market, seizing opportunities for revenue growth through differentiated product lines.
- Coordinated special events such as product launches or seasonal promotions, creating buzz around new offerings or limited-time deals.
- Collaborated with cross-functional teams to develop targeted marketing campaigns, resulting in heightened brand awareness and market share growth.
- Analyzed sales trends and customer feedback to make data-driven decisions on inventory management and purchasing.
- Developed and executed training programs to enhance employee skills, leading to higher customer satisfaction rates.
- Optimized staff scheduling based on store needs, ensuring proper coverage during peak hours while maintaining payroll budget constraints.
- Fostered a positive work environment that empowered employees, resulting in high levels of staff engagement and retention.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Recruited, hired and trained associates to develop into productive team members with excellent product knowledge.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Communicated product quality and market comparisons by creating sales presentations.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Store Manager
Η&M
02.2013 - 11.2016
- Support, Lead and manage team to deliver the best shopping experience
- Drive selling and implement the company strategies
- Ensure the level of direct and indirect c/s
- Follow up, evaluate and give feedback on KPIs (CR, NPS, SSR)
- Recruting and execute staff assesment, training and development
- Set store budget and goals
- Developed and implemented staff training programs to enhance customer service and product knowledge.
- Analyzed sales data to identify trends and optimize inventory management strategies.
- Managed team performance through regular coaching sessions and feedback mechanisms.
- Executed visual merchandising strategies to align with seasonal promotions and brand guidelines.
- Oversaw loss prevention initiatives, minimizing shrinkage through effective inventory controls.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Enhanced employee performance and satisfaction by establishing clear goals and providing regular feedback.
Commercial- District Manager
Inditex - Zara
10.2005 - 11.2012
- Responsible for 10 Zara stores
- Maintaning and increasing sales of my areas, Reaching targets and goals set for my area
- Responsible for new openings
- Increasing business opportunities through various routes to markets
- Monitoring team's performance and motivating to reach targets
- Analyse commercial KPIs and sale figures
- Managing stock levels and making key decisions about stock control for my area
- Forecasting sales budget
- Analyse trends to facilitate planning and give feedback at buying office
- Led district operations, ensuring alignment with company standards and operational excellence.
- Developed strategic initiatives to enhance store performance and customer engagement across multiple locations.
- Oversaw inventory management processes, optimizing stock levels and reducing shrinkage effectively.
- Mentored store managers, fostering leadership development and driving consistent execution of brand strategies.
- Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
- Enhanced company reputation through community involvement, developing partnerships with local organizations and participating in charitable events.
- Managed budget development process for the district, allocating resources effectively to drive growth while remaining fiscally responsible.
Education
Διοίκηση Επιχειρήσεων -
Εθνικού Και Καποδιστριακού Πανεπιστήμιου Αθηνών
Αθήνα09-2003
Skills
- Organizational Skills
- Creativity
- Emotional Intelligence
- Team leadership
- Sales strategy development
- Visual merchandising
- Performance metrics analysis
- Customer engagement strategies
- Budget development
- Talent recruitment and evaluation
- Stock management strategies
- New store openings
- Pricing strategy formulation
- Store operations
- Merchandise planning
- Product assortment
- Retail build outs
- Employee engagement
- Workforce scheduling
- Multitasking capacity
- Teamwork and collaboration
- Attention to detail
- Problem-solving abilities
- Multitasking Abilities
- Decision-making
- Recruitment and hiring
- Adaptability
- Fashion buying
Languages
Spanish
Limited Working
English
Full Professional
Personal Information
Date of Birth: 28-04-1981
Timeline
Retail Director
Bdtk
11.2016 - Current
Store Manager
Η&M
02.2013 - 11.2016
Commercial- District Manager
Inditex - Zara
10.2005 - 11.2012
Διοίκηση Επιχειρήσεων -
Εθνικού Και Καποδιστριακού Πανεπιστήμιου Αθηνών