Xenia Karagouni

• Oversaw budgets for 4 therapeutic areas, strategically allocating funds in full alignment with medical and commercial objectives
• Enhanced customer engagement through implementation of effective email marketing campaigns using M3 Suite and Bee Editor for Rep Triggered emails and proactive communication to 13 Therapeutic Area Specialists
• Developed compelling marketing materials, that are connected to strategic imperatives , including CVAs brochures, presentations, and objection handlers, to enhance sales efforts.
• Led cross-functional teams for projects such as launch of Easypod Connect ,Easypod 3, market expansion for Euthyrox® (increase consents rate in order to reach HCPS with omnichannel approach exclusively), and Fertility Franchise campaign significantly enhancing market penetration and brand loyalty .

Received 2 SPOT awards

• Remote assignment with ~30% time allocation , flexible and dependent on length of project and preparation of deliverables
• Development of strategy and campaign to communicate at Franchise level, and associated materials with digital focus
• Creation of implementation guidance to ensure consistent (Franchise) communication
• Established mutual trustworthiness by being transparent, communicating effectively, and demonstrating strong work ethic throughout duration of assignment.
• Franchise campaign was launched externally during ESHRE congress , Copenhagen.

Received the PULSE award during the European Fertility Summit for exemplification of the values of new Fertility Franchise campaign

Received an IMPACT award for the Global Fertility campaign showcasing impact , as it was the first time that such a campaign was accepted by all regions and big countries without adaptation

• Boosted sales performance through creation of engaging promotional materials applying content from GBF .
• Managed budgets with phasing accuracy, allocating funds strategically towards high-impact initiatives that supported overall business goals .
• Increased brand awareness by developing and implementing strategic marketing campaigns designed for Fertility Day/June and European fertility week.
• Mentored sales team members, providing guidance and support to foster professional growth and skill development within marketing department
• Conducted market research for Fertility to identify trends and frequent customer visits to gather insights and verify strategic alignment

• Developed and directed marketing programs for Fertility portfolio of 6 products and for Saizen®
• Developed promotional materials, digital applications, communication campaigns and commercial events
• Impacted range of customers, operational, project or service within own team and other related teams that affect team performance
• Launched Pergoveris® Pen (launch leader, tripling share and sales
• Designed strategy for Gonal-f®, leader in fertility market (~50% market share) representing more than 65% of total fertility portfolio sales
• Supervised projects of localization of fertility website (www.fertility-greece.gr), designed related public awareness campaigns that achieved 1,5 mio reach
• Designed from scratch and deployed digital applications (Pergoveris pen AR, IVF protocols app) for HCPS engagement.

• Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
• Management of dedicated investments that comply with company rules
• Acquired leadership position for Gonal-f® (Key gonadotropin and 1st priority for Serono/Merck) in all assigned IVF units under my supervision
• Contributed to successful launch of Pergoveris® in 2008

• Contributed to sales results for cardiovascular and neurology system products in defined territories
• Pumped up sales in territory with lowest market share (IMS 13), reaching up to national market share of product within 1 year
• Trained and coached 2 territory 'mirrors' Product specialists, so as to contribute and execute territory plan flawlessly

• Responsible for customer service and ordering for Hotel Equipment company

• Worked for Advertising Company to create and perfect various pitch promotions to attract customers toward cosmetics