Summary
Overview
Work History
Education
Skills
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Zoe Lazaris

Zoe Lazaris

Consultant / Closer
Athens

Summary

I'm a results-driven and empathetic sales consultant with a strong background in Healthtech, Wellness, SaaS, and CRO.

At Fella & Delilah Health, I closed over 500 clients across the US and UK, generating $150,000+ in US revenue in just 3 months (57% CVR, 55% one-call close rate), and £60,000+ in UK revenue in the first month (56% CVR, 52% one-call closes).

Previously at Optimonk, I combined CRO consulting with sales—delivering AI-driven audits and partnership strategies that drove a 30% boost in division growth.

I thrive in fast-paced environments where empathy, strategic thinking, and commercial impact go hand in hand.

Overview

8
8
years of professional experience
3
3
Languages

Work History

Closer /Sales Consultant

Fella & Delilah Health UK
02.2025 - Current
  • Onboarded 500+ patients in under 4 months, leading high-trust sales calls for GLP-1 programs (Wegovy, Mounjaro) with empathy, clarity, and medical understanding.
  • Built instant rapport on sensitive health topics—helping patients feel safe, heard, and supported while discussing issues like menopause, diabetes, and post-cancer recovery.
  • Translated complex clinical insights into personalized guidance, helping clients confidently choose the right plan and medication.
  • Identified friction in the funnel and shared actionable CRO ideas to improve lead flow and close rates.
  • Collaborated with content, growth, and SEO teams to turn call transcripts into FAQs and blog strategy—boosting clarity and organic traffic.
  • Maintained pipeline discipline with timely follow-ups, objection handling, and tailored support for both male and female clients.
  • Regularly exceeded targets while reducing churn through proactive support and thoughtful follow-through.
  • Contributed to training and internal knowledge-sharing, supporting team performance through strong product and closing expertise.

Sales Development | Inbound & Outbound Sales | Strategic Partnerships

Optimonk
06.2023 - 11.2024
  • Delivered tailored CRO audits and AI-driven optimization strategies, improving client conversion rates by 15% across eCommerce funnels.
  • Presented in-depth website analyses and strategic recommendations directly to clients, translating data insights into actionable growth plans.
  • Led onboarding and enablement for five high-impact strategic partners, contributing to a 30% increase in division revenue.
  • Collaborated cross-functionally with product and marketing to refine pricing models, UX flows, and positioning.
  • Built and maintained a healthy outbound pipeline through personalized outreach (50+ emails, 20+ calls weekly).
  • Supported operational workflows and nurtured internal team collaboration to meet tight deadlines and growth targets.
  • Recognized for resourcefulness, initiative, and ability to turn client feedback into fast, practical CRO solutions.

Founding UK Sales Development Representative

Sastrify
11.2021 - 04.2023
  • Led and scaled early-stage outbound efforts at Sastrify, consistently building a qualified pipeline of 20+ high-value SaaS accounts per month across the UK and EMEA.
  • Engaged CFOs, Heads of IT, and Procurement leaders via personalized multi-channel outreach (calls, emails, Loom videos, LinkedIn), improving connection rates and accelerating top-of-funnel velocity.
  • Consistently exceeded SDR quotas by 10–15% through sharp qualification, value-led messaging, and tight alignment with AEs.
  • Played a key role in developing the original outbound playbook—optimizing talk tracks, objection handling, ICP targeting, and handoff processes.
  • Leveraged tools like HubSpot, Apollo, and LinkedIn Sales Navigator to build smart workflows and track performance metrics.
  • Collaborated with marketing and RevOps to fine-tune messaging, gather market feedback, and drive campaign iterations.
  • Advocated for customers by actively gathering insights from discovery to help refine positioning and product-market fit.


Education

NVQ 3 Beauty/Spa Therapy and Business Management -

Coleg Glan Hafren

Skills

Consultative Sales & High-Ticket Closing

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Zoe LazarisConsultant / Closer