Zoe Lazaris
Consultant / Closer
Athens
Summary
I'm a results-driven and empathetic sales consultant with a strong background in Healthtech, Wellness, SaaS, and CRO.
At Fella & Delilah Health, I closed over 500 clients across the US and UK, generating $150,000+ in US revenue in just 3 months (57% CVR, 55% one-call close rate), and £60,000+ in UK revenue in the first month (56% CVR, 52% one-call closes).
Previously at Optimonk, I combined CRO consulting with sales—delivering AI-driven audits and partnership strategies that drove a 30% boost in division growth.
I thrive in fast-paced environments where empathy, strategic thinking, and commercial impact go hand in hand.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Closer /Sales Consultant
Fella & Delilah Health UK
02.2025 - Current
- Onboarded 500+ patients in under 4 months, leading high-trust sales calls for GLP-1 programs (Wegovy, Mounjaro) with empathy, clarity, and medical understanding.
- Built instant rapport on sensitive health topics—helping patients feel safe, heard, and supported while discussing issues like menopause, diabetes, and post-cancer recovery.
- Translated complex clinical insights into personalized guidance, helping clients confidently choose the right plan and medication.
- Identified friction in the funnel and shared actionable CRO ideas to improve lead flow and close rates.
- Collaborated with content, growth, and SEO teams to turn call transcripts into FAQs and blog strategy—boosting clarity and organic traffic.
- Maintained pipeline discipline with timely follow-ups, objection handling, and tailored support for both male and female clients.
- Regularly exceeded targets while reducing churn through proactive support and thoughtful follow-through.
- Contributed to training and internal knowledge-sharing, supporting team performance through strong product and closing expertise.
Sales Development | Inbound & Outbound Sales | Strategic Partnerships
Optimonk
06.2023 - 11.2024
- Delivered tailored CRO audits and AI-driven optimization strategies, improving client conversion rates by 15% across eCommerce funnels.
- Presented in-depth website analyses and strategic recommendations directly to clients, translating data insights into actionable growth plans.
- Led onboarding and enablement for five high-impact strategic partners, contributing to a 30% increase in division revenue.
- Collaborated cross-functionally with product and marketing to refine pricing models, UX flows, and positioning.
- Built and maintained a healthy outbound pipeline through personalized outreach (50+ emails, 20+ calls weekly).
- Supported operational workflows and nurtured internal team collaboration to meet tight deadlines and growth targets.
- Recognized for resourcefulness, initiative, and ability to turn client feedback into fast, practical CRO solutions.
Founding UK Sales Development Representative
Sastrify
11.2021 - 04.2023
- Led and scaled early-stage outbound efforts at Sastrify, consistently building a qualified pipeline of 20+ high-value SaaS accounts per month across the UK and EMEA.
- Engaged CFOs, Heads of IT, and Procurement leaders via personalized multi-channel outreach (calls, emails, Loom videos, LinkedIn), improving connection rates and accelerating top-of-funnel velocity.
- Consistently exceeded SDR quotas by 10–15% through sharp qualification, value-led messaging, and tight alignment with AEs.
- Played a key role in developing the original outbound playbook—optimizing talk tracks, objection handling, ICP targeting, and handoff processes.
- Leveraged tools like HubSpot, Apollo, and LinkedIn Sales Navigator to build smart workflows and track performance metrics.
- Collaborated with marketing and RevOps to fine-tune messaging, gather market feedback, and drive campaign iterations.
- Advocated for customers by actively gathering insights from discovery to help refine positioning and product-market fit.
Education
NVQ 3 Beauty/Spa Therapy and Business Management -
Coleg Glan Hafren
Skills
Consultative Sales & High-Ticket Closing
Inbound & Outbound Campaigns
Conversion Rate Optimization (CRO)
GLP-1 Medication Program Expertise
SaaS Product Knowledge & Client Onboarding
Relationship Management
Upselling Strategies
CRM proficiency
Objection Handling
Building Rapport
Closing Techniques
Teamwork
Customer Service