Barbara Kanellopoulou Simou
Strategic Account Director
Dionysos
Summary
Highly experienced Account Director with a proven track record in managing and driving strategic, high-budget campaigns for major TELCO clients. With a keen focus on aligning marketing, brand, and communication strategies with long-term business objectives, I lead the development of integrated, data-driven plans that deliver measurable results. My expertise lies in leveraging market insights to innovate and identify new opportunities for growth, all while managing complex budgets and ensuring alignment with long term business and brand objectives. As a trusted advisor to senior client stakeholders, I focus on driving growth, maximizing ROI, and strengthening market position through innovative, solution-oriented and 360 strategic initiatives.
Overview
16
16
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Account Director
Ogilvy Greece
Athens, Attica
06.2021 - 11.2022
- Strategic Leadership & Vision: Developing and leading high-level strategic plans, ensuring marketing, brand, and communication strategies are aligned with client's long-term business goals and market dominance
- Data-Driven Insights & Innovation: Leverages data and market research to provide strategic insights that guide the TELCO client's large-scale campaign architecture, identifying high-impact opportunities for innovation and competitive advantage in the telecommunications sector
- Integrated Strategic Planning for High-Budget Campaigns: Managing complex, large-budget campaigns by coordinating with multiple teams (creative, digital, media, production house) to ensure the execution of integrated strategies that maximize ROI and align with the TELCO client's expansive objectives
- Client Business Growth & Development: Collaborating closely with senior TELCO stakeholders to understand their evolving needs, advising on strategic investments and initiatives that can drive business growth, optimize customer acquisition, and improve long-term profitability, all while managing substantial budgets
- Results-Oriented Strategic Reporting: Monitors and evaluates the performance of high-budget campaigns, providing in-depth reporting and strategic recommendations to ensure that the TELCO client's substantial marketing investment generates measurable results and delivers on KPIs
- Team collaboration: Leading a team of four, also motivating cross-functional teams, ensuring seamless collaboration and successful execution of high-impact campaigns
Senior Account Manager
Ogilvy Greece
Athens, Attica
10.2016 - 06.2021
- Project Management & Client Support: Managing the day-to-day operations of respective accounts, ensuring all marketing, brand, and communication efforts are executed according to client objectives
- Handling tasks such as timelines, budgets, and resources, ensuring campaigns run smoothly and meet client expectations
- Preparing 360 amplification presentations, with tailor-made proposals per medium, making good use of latest insights into the targeted audience [such as incorporation of the main concept into the storytelling of everyday lives of key-influencers in the Greek market]
- Strategic Execution & Implementation: Helping to implement large-scale marketing campaigns
- Collaborating with creative, digital, and media teams to execute strategies that drive results, ensuring all activities align with client's goals and contribute to overall business success
- Active participation in COSMOTE Brand Repositioning (2018)
- Client Relationship Building: Developing strong relationships with key stakeholders, serving as a primary point of contact for day-to-day inquiries and updates
- Gaining deep understanding of client needs and objectives, ensuring campaigns and initiatives are tailored to meet their business goals
- Campaign Tracking & Optimization: Tracking the performance of ongoing campaigns, gathering data and insights to identify optimization opportunities, along with respective teams both internal and external
- Providing support in the analysis of results and assists in reporting on campaign success, offering actionable recommendations for improving future initiatives
- Team Collaboration & Leadership: Working cross-functionally with internal teams to ensure campaigns are executed effectively and efficiently
- Leading specific components of campaigns while learning to manage larger projects and drive strategy
- Assist on junior team members on boarding process
Account Supervisor
McCann Worldgroup
Athens, Attica
02.2015 - 10.2016
- Strategic & campaign development: Turning business proposals into cost-effective, brand-driven campaigns covering all phases from awareness to loyalty
- Ensuring alignment with global guidelines and local adaptations for CPW and L'Oréal HQ projects
- Participating in commercial pitches, including CPW Packaging (winning agency for packaging adaptations across balkan region) and OPAP Lotteries
- Client & Partner Relations: Managing relationships with local partners/content creators for DODONI and L'Oréal Hellas, overseeing negotiations and contract validation
- Collaborating with affiliate disciplines (MRM, MOM, Weber Shandwick) for 360 campaign execution across multiple channels
- Campaign Execution: Representing DODONI at PR and media events to enhance brand visibility
- Collaborating with finance and production teams to ensure project cost-efficiency and timely payment of invoices
- Reporting & Analysis: Participating in workshops and analyzing performance indicators (e.g., brand equity) to report market trends to the DODONI Management Team
- Contributing to quarterly sales reports, presenting ongoing activities and competitive insights to the Board of Directors
- Professional Development: Participating in the organization of summer internships and student workshops
Account Manager
ZZ.DOT
Athens, Attica
10.2014 - 01.2015
- Implementation of communication strategy on BTL, Digital, Events/ Exhibition
- Participation in innovative platform monitoring sponsorship displays for OPAP
Account Manager
J. Walter Thompson Worldwide
12.2006 - 04.2012
- Daily Activities: Executing ATL & BTL campaigns in close collaboration with the planning department, ensuring alignment with client goals
- Monitoring competition via competitive reviews
- Assisting in cost preparation
- Participating in mystery shopping and consumer psychology reports to gather insights for campaign optimization
- Strategic: Researching synergies that create value for Vodafone GR, including identifying partners and strategic alliances for loyalty programs
- Ensuring alignment of local adaptation to international projects according to global guidelines but also local market needs (e.g., Nestlé Confectionery, VF Brand)
- Retail: Assisting in coordination of new branding identity implementation for all Vodafone GR stores, in collaboration with FITCH (UK)
- Personal achievements: Coordination of Kit Kat Senses local campaign and participating in its successful pitch achieving distribution of local TVC to 8 countries
- Participating in Vodafone Brand Differentiation (repositioning), by actively assisting JWT Global Taskforce
Education
Bachelor's degree - French Language and Literature
National & Kapodistrian University of Athens
AthensSkills
- Data driven decision making
- Key Performance Indicators
- Team leadership
- Strategic planning
- Business and marketing strategy
- Customer relationship management
Certification
Certificate, offshore sailing course
Awards
- Dodoni 'The sheepman'
- Vodafone Hellas Cost Control
- ActionAid Social Experiment
Timeline
Account Director
Ogilvy Greece
06.2021 - 11.2022
Senior Account Manager
Ogilvy Greece
10.2016 - 06.2021
Account Supervisor
McCann Worldgroup
02.2015 - 10.2016
Account Manager
ZZ.DOT
10.2014 - 01.2015
Account Manager
J. Walter Thompson Worldwide
12.2006 - 04.2012
Bachelor's degree - French Language and Literature
National & Kapodistrian University of Athens
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